M. Jain

Real estate, social entrepreneurship, sustainability, economic development, urban planner, vegetarian, Indian

[Aakash Gupta @aakashgupta]

Your washing machine runs at 57°F. The CDC says bacteria die at 160°F. That's a 103-degree gap between what kills pathogens and what you're actually using on your underwear.

And Procter & Gamble spent the last five years making sure you'd widen it.

They enlisted Ice-T, Stone Cold Steve Austin, the NFL, Walmart, Samsung, NASA, and the World Wildlife Fund to convince America to wash in cold water. Cold water loads went from 48% in 2020 to 57% in 2023. Their Cold Callers campaign alone drove a 39% sales lift for Tide.

The reason is carbon math. 90% of washing machine energy goes to heating water. P&G needs cold water adoption to hit net-zero by 2040. So they built campaigns around "$150 savings a year" and ran them during peak inflation. The sustainability math works. The microbiology doesn't.

P&G's own internal data, published in a peer-reviewed microbiology journal, showed 44.7% of US households now wash over half their loads on cold. The same paper found that enteric bacteria require hot water, bleach, or both to reach acceptable risk levels. Cold water with regular detergent leaves viable pathogens on fabric.

A University of Arizona study found 44% of home washing machines tested positive for fecal bacteria in the drum. Front-loaders are worse: a 2025 Frontiers in Microbiology study measured bacterial loads nearly 1,000x higher in front-loaders than top-loaders. 90% of bathroom towels carry coliform bacteria. One load of underwear can release 100 million E. coli into the wash water. And at 57°F, that bacteria doesn't die. It transfers to the next load.

P&G solved their carbon problem by creating your hygiene problem. The $150 you save on energy is buying you a washing machine that functions as a bacterial trading floor.

[M. Jain @mjain83]

https://t.co/OmeVzhoBrW

[Anuradha Tiwari @talk2anuradha]

Look at the ingredients of Cadbury Gems

It contains Titanium Dioxide (INS 171), a substance that may potentially damage DNA.

It is completely banned in European Union, but being fed to millions of children in India.

Care you clarify this @fssaiindia ?

[M. Jain @mjain83]

@AUThackeray @Mumbai_Climate @EarthshotPrize @UNEP @ClimateGroup @c40cities @WBG_Climate @WRIClimate @WWF Add to it the burning of waste at Aarey leading to land clearance.

[Pervin Sanghvi 🌏 @pervinsanghvi]

At the recently-concluded Mumbai Climate Week, the Minister of Environment, Pankaja Munde, was asked if cutting 45,675 mangroves was justified in the city at highest risk of sea level rise in India. Please listen to her reply. Lack of knowledge is a dangerous thing. As is idiocy.

[Raghav Chadha @raghav_chadha]

Why India needs an ‘Inflation Linked Salary Revision Act’, I argue in Parliament.

Between FY18 and FY26, real wages for salaried Indians fell by 16% because pay hike did not keep pace with rising inflation. That is why in Parliament I raised that a mandatory wage indexation formula is the need of the hour.

Government employees get protection through Dearness Allowance and periodic Pay Commissions. But 85% of India’s formal workforce has zero statutory inflation protection. They are at the mercy of employer discretion and their own negotiation power to get a pay hike.

Other economies already protect workers through automatic indexation.
• The US has COLA with automatic revisions
• Germany revises wages every 18–24 months
• Japan follows the annual Shunto system
• Belgium mandates automatic quarterly indexation

India needs statutory inflation protection, a minimum wage increase linked to inflation.

Inflation should not be India’s silent pay cut

[Mumbai Rains @rushikesh_agre_]

🚨 Bombay High Court Proposes Stopping Salaries Of BMC, NMMC Commissioners For Their Failure To Contain Air Pollution Levels.

[Vijay Thottathil @vijaythottathil]

Geeta Gopinath explains why India is not suitable for investment, sadly 18% of death annually is caused by pollution!!

Modi PR agencies will wake up now..

[Jawhar Sircar @jawharsircar]

How did Italy's Miteni plant that's shut down in 2018 for leaking "Forever Chemicals" (PFAS) into groundwater & causing kidney cancer, heart disease + poisoning 3.5 lakh Italians (executives jailed)
RELOCATE to Lote Parshuram in Ratnagiri
-- to poison lakhs of Indians?
Wah?

[Sucheta Dalal @suchetadalal]

Can any real sadhu be okay with trees being cut for a sadhugram? Has anyone asked them? Will to bet they will oppose it.... people of Nashik should take it to the sadhus and get them to support the trees!

[Sucheta Dalal @suchetadalal]

Hey Mumbaikars. Doesn't this worry you? If yes, please lend your voice with a click and do please share: End the Monetisation Madness: Public Land Belongs to the People! - Sign the Petition! https://t.co/BsLbfgCyyT via @ChangeOrg_India

[M. Jain @mjain83]

@dr_sivaranjani @IndiaToday @JNJNews has a history of putting profits over people’s health. It was the same when their talcum powder has carcinogenic ingredients and they had to pay $966 million as penalty/damages. But this is India and our lives carry no value. @narendramodi and @JPNadda

[M. Jain @mjain83]

@CMDelhi @CMODelhi - I haven’t seen any updates on this or you considering the impact this school had on children. Is there anything stopping you from doing the right thing in finding a resolution? Govt. needs partnership of such institutions to succeed.

[M. Jain @mjain83]

#RekhaGupta, #DelhiHighCourt @CMODelhi @LtGovDelhi
How can the govt. not find a resolution to not disrupt living & education of ~80 visually impaired students? Moving to other schools can be emotionally painful. I am sure govt. machinery can find a way.

https://t.co/jiBMEJ20w3

[M. Jain @mjain83]

@dr_sivaranjani @narendramodi @JPNaddaoffice @fssai @mohfw @dr_sivaranjani, @foodpharmer2 - Can we not file a PIL? It is so unfortunate that the court is supporting the profits of @kenvue @JNJNews who have absolutely no social responsibility, and not looking after the health impact on people and it’s cost on public health infrastructure.

[Dr.Sivaranjini @dr_sivaranjani]

Sir, @narendramodi and @jpnaddaoffice @fssai @mohfw, it's a national shame that FSSAI has consented to the request by JNTL(the Indian subsidiary of Kenvue which is a spin off of Johnson and Johnson) for a stay order to dispose of it's stock of high sugar ORSL!
Sir, not only now, in future also, except WHO recommended formula ORS, no sachet or tetrapack should be allowed in the pharmacies(including online), hospitals, and schools, as far as rehydrating medicines are concerned. ORS should never be allowed to be used on the labels except for WHO Recommended Formula ORS even if these liquids are being sold in the supermarkets and quick commerce platforms only! Trusting that you will ensure the October 15th order is implemented with urgency!

[Revant Himatsingka “Food Pharmer” @foodpharmer2]

Bad news. Fake ORS ban has been paused by the Delhi high court.

ORSL has been allowed to sell 180 crore of their stock first. ORSL sells at 45 rupees per pack, so basically they want to sell 4 crore (180/45) fake ORS packs.

These fake products have up to 10 times more sugar than real ORS, and can be dangerous for kids suffering from diarrhea.

I request all Indians to unite and support @dr_sivaranjani
in the fight against fake ORS.

Please share this across all platforms so that we can put public pressure to not have any fake ORS sold.

#ORS #FoodPharmer

[Rajendra kumar deora @rkdeora]

Why can’t we develop nature’s trail walk way which is developed at Malabar hill in Aarey and Sanjay Ghandhi national park ? why did we surrender Aarey to buffalo sheds .. Aarey was to be the lungs of Mumbai. Now the source of burnt ash morning and evening! #wakeupbmc @mybmc

[M. Jain @mjain83]

@rushikesh_agre_ , @mumbaitak, @MumbaiHighCourt - Can you please help us - our senior citizens and kids especially where burning is rampant in the forests, close to primarily a residential area? @mybmcWardPS @mybmcWardME

[M. Jain @mjain83]

Goregaon East AQI: 330! Thanks to @maha_governor @Dev_Fadnavis @CMOMaharashtra @mybmc @CPMumbaiPolice
turning a blind eye to the problem. No action for over a year! Citizens life has zero value.
@TOIMumbai @mumbaimirror @oberoirealty - We need your sponsorship to address this.