The CEO of Take-Two, the company behind GTA, just said something the entire AI industry doesn't want to hear.
And he said it without being anti-AI.
Strauss Zelnick's argument is precise. AI is built on datasets. Datasets are backward-looking. Creativity is forward-looking. A model trained on everything that already exists cannot, by definition, produce something genuinely unexpected. And all hits, by their very nature, are unexpected.
Asset creation and hit creation are not the same thing. AI is getting very good at the first one. The second one is what actually makes money, builds franchises, and changes culture. Nobody has shown AI can do that yet.
The derivative property problem is real. You can clone GTA with existing technology. You could do it before AI. It would take 3 years and look identical. It still wouldn't sell. Because it isn't GTA. It's a clone of GTA.
And consumers, despite what the industry occasionally pretends, can feel the difference between something genuinely new and something assembled from the residue of things that already worked.
Thousands of mobile games ship every year. 0 to 5 hits get made. The same studios make them every time. The technology to make more games has been commoditized for years. It didn't democratize hit creation. It just flooded the market with more forgettable product.
The Silicon Valley thesis that AI unlocks game creation for everyone is true in the same way that cheap cameras unlocked filmmaking for everyone. They did. And the same 5 studios still make the movies everyone watches.
What Zelnick is saying, without quite saying it, is that the thing AI cannot replicate is taste. The instinct for what hasn't been done yet. The cultural antenna that detects the gap in the market before the data can see it.
Data tells you what people wanted. Hits tell people what they want next.
Those are different jobs.
Мой новый обзор презентаций на тему графики в видеоиграх.
Siggraph'25: Advances in Real-Time Rendering in Games.
https://t.co/fZ2hNSC4Hm
Также на рутуб:
https://t.co/vAFBNQUCqn
✨ What if Gaudí had Midjourney?
@studiotimfu ’s “living sketches” explore architecture as generative poetry, where space, light, and story evolve together.
Not just a tool. A new language.
Cities are liquid 💧
#AIArchitecture#GenerativeDesign#Midjourney
Indeed Unreal Engine is moving to Left-Up-Forward coordinates everywhere, starting with UEFN, and coming to UE5-6 in an incrementally-adoptable way through UI settings and C++ helper functions/macros to ease the transition.
This will align Unreal with Y-Up, right handed standards of USD and glTF.
Why? Because future 3d tools and ecosystems will be increasingly interoperable and standards-based. There are a lot of missing standards we’ll need to propose, and Team Unreal will be far more successful proposing new things if we adopt and add to existing standards and conventions.
The USD-glTF-Maya-Houdini quadrant is the center of mass for complex code-art-pipeline tooling that is highly sensitive to coordinates. (Flipping coordinates when exporting from AutoCAD or Blender is easy enough; changing a movie vfx pipeline is not).
Coordinates based on project settings sound like a have-it-your-way compromise but are a combinatorial mess when projects are a mix of code modules and content packages from many independent authors.
The best time to make this change would have been 1995, but I believe the second best time is now with the launch of Scene Graph in UEFN.
Bonkers vehicle action dev day 275: Train combat!!
The train now has AI, weapons, health, can be killed and is physics based you can get on it! I also added some white-box freight carriages that unfold into ramps when damaged enough.
There sure is a LOT going on! #solodev #indiegamedev #madmax #indiegame