“Recommended for you” means very little if the recommendations feel random.
Personalization should actually make shopping easier.
Show products based on what someone viewed, bought or genuinely might need next.
Bad personalization feels like guesswork.
A memorable e-commerce brand isn't built by putting the logo everywhere.
It's built through consistency.
The same voice.
The same feeling.
The same quality of experience.
From the first social post to the delivery box, customers should know who they're dealing with.
SaaS content shouldn't exist just because “we need to post something.”
Create content around the problems your ideal customer is already trying to solve.
If your product solves the problem, your content should help people understand the problem first.
A SaaS company doesn't need to rank for every keyword.
It needs to rank for the searches made by people who have the problems its product solves.
10 highly relevant visitors can be more valuable than 1,000 people who will never need your product.
A customer stopped reconciling inventory for 5 weeks after a new manager joined.
I identified the risk and built a scalable process to flag similar issues earlier, enabling proactive intervention.
restored product usage and stronger retention.
@OrbanPeter3 Are you working on any project that needs marketing?
You can't receive messages for us to have a worthwhile conversation.
You can send me a message
A customer saying “I need help” has already told you something important.
Don't make them work hard to explain what happened.
Use the conversation, account details and previous tickets to gather context before asking unnecessary questions.
The mistake would be assuming:
“We need more signups.”
Maybe.
But if new users keep arriving and leaving, more traffic only gives you more people to lose.
Fix activation first.
Then scale acquisition.
A SaaS company was getting new signups every day.
The numbers looked good.
But most users disappeared after the first few days.
The team wanted to spend more on acquisition.
I'd pause that first.
Here's what I'd investigate 🧵
Then I'd turn the insights into content.
If new users repeatedly struggle with the same thing, that's a content opportunity.
Create guides, tutorials and posts around those problems.
Marketing shouldn't just attract users.
It should help them succeed.