Mike Goracke

I tweet about SEO, analytics, and marketing. Digital marketing consultant @BainAlerts; my comments and opinions are my own.

[Mike Goracke @mrgoracke]

Easily review your website month-over-month performance with my #GoogleAnalytics Month-Over-Month Reporting dashboard - recently added to the #GoogleDataStudio Report Gallery
https://t.co/AYm9kE91BA

[Mike Goracke @mrgoracke]

And when I am not busting ghosts with the family...
I collect spores, molds, and fungus!

#WhoYaGonnaCall #GhostbustersSU

How it started How it's going

[Mike Goracke @mrgoracke]

@iPullRank This will change your life…
https://t.co/8r3uGqAUOM

[Mike Goracke @mrgoracke]

@5le SEO efforts by themselves should result in a higher Share of Search - an acquisition metric. UX/UI, stock levels, CRO, etc. efforts should result in higher leads/sales/revenue/etc. - outcome metrics.

SEO efforts directly drive traffic, but can indirectly influence other metrics.

[Mike Goracke @mrgoracke]

@5le @dohertyjf Internal UTMs are usually frowned upon; although many use them like this.

If configured properly, you should be able to see attribution by using Page Title (Page Not Found... or usually something similar) and event tracking on internal links - ideally with $$$ values associated

[Mike Goracke @mrgoracke]

@5le Let the client/employer know immediately and provide an initial perspective on what you believe is happening, while assuring them you will dig in, find the issue(s), and come back with a prioritized plan to remediate.

[Mike Goracke @mrgoracke]

@5le @rustybrick Number of results is showing for me. Try incognito - perhaps a plugin issue?

[Mike Goracke @mrgoracke]

@randfish Provide unthrottled, full access for 3-4 SparkToro predetermined queries - allowing prospects to understand the full potential of the platform.

If they are a remotely decent marketer, they should see value... prompting them to create a free account.

[Mike Goracke @mrgoracke]

@andrewchen @brian_armstrong Coming in 2nd place after Peacock is not what I would consider an accomplishment, considering Peacock recorded adj. losses of $1.7B in 2021.

None of the top 5 will be here come next Monday; they were downloaded based on interest in timeboxed events.

Downloads ≠ Monetization

[Mike Goracke @mrgoracke]

#Coinbase moved from 186 to 2 in the most downloaded apps - suggesting the commercial was a success; #PeacockTV is rated 1 and we all know that dumpster fire was only downloaded for the big game.

How many of these top 5 will be rated in the top 20 next week?

Do real #marketing

[Mike Goracke @mrgoracke]

@cpatters7 Thanks! Super interesting article. I really enjoyed it.

[Mike Goracke @mrgoracke]

@cpatters7 In your 'How to build a long-term, search-first marketing strategy' you ref. "According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google" - can you provide me a link to that study?

[Mike Goracke @mrgoracke]

@martinibuster Operations: Share of Search, must be visible to acquire traffic
Acquisition: % New Users, must acquire new users to effectively grow
Behavior: Micro-Task Comp Rate, visitors engaging with your content
Outcome: Macro-Task Comp Rate, visitors comp tasks that make your business run

[Mike Goracke @mrgoracke]

@wilreynolds If this is an ecom or lead gen site, you could likely leverage some of the data/charts found in this excellent study showcasing the impact and importance of brand building in conjunction with performance marketing to capture the most value: https://t.co/hbMOYknymR

[Mike Goracke @mrgoracke]

@wilreynolds Did direct and organic plateau or did it fall to pre-4x-display values and go flat? Are you outside looking in or inside looking out? There is ROAS based on transactions, newsletter signups, - other macro/micro conversions/behavior, including social follows/engagement.

[Mike Goracke @mrgoracke]

@mvp_pillow @SitecoreMVP @Sitecore Thanks for the shout-out!

[Mike Goracke @mrgoracke]

@5le Congrats Eli!

Would love an advanced copy if you have one available.

[Mike Goracke @mrgoracke]

@danatanseo AND do your homework on my org before your agency reaches out!

The "e-com experts" reached out last week and were insistent on their ability to help us.

I informed them we sell $100M hospitals and $1B+ stadiums - "Which part of our business would benefit from e-com strategy?"

[Mike Goracke @mrgoracke]

@nickeubanks Definitely need that!

[Mike Goracke @mrgoracke]

@KrakenIO I am getting a Whoops, looks like something went wrong - message when I log into my account on multiple computers and browsers.

Can you let me know what to do to fix this?

[Mike Goracke @mrgoracke]

@LinkedIn @LinkedInHelp Please check the DMs I sent you as I believe I found a rather large issue with your platform regarding sharing of content.