Christian M. Röhss

Writing ✍️ Running 🏃🏻

[Amit @HeyAmit_]

Instead of watching an hour of Netflix, watch this 2-hour Stanford lecture on AI careers. It will teach you more about winning in the AI race than all the AI content you’ve scrolled past this year.

[Christian M. Röhss @mrohss]

Finance experts?

Question 🙋‍♂️: How long will this dollar plummeting streak run for?

Earning in 💵 and living in 💶 is becoming a real concern 🙁

Is the #dollar dying?

#Finances #Euro #DyingDollar2025

[Christian M. Röhss @mrohss]

¿Por qué los nuevos canales añadidos de la @BBC a @MovistarPlus no tiene la opción de V.O.? Desde mi ilustre ignorancia es un verdadero sacrilegio. Y no veo los canales justamente por no poder verlos en V.O.. Y me jode muchísimo porque me interesa el contenido. FIX IT!

#VO

[Christian M. Röhss @mrohss]

𝐂𝐥𝐚𝐮𝐝𝐞 𝐇𝐨𝐩𝐤𝐢𝐧𝐬 (𝐒𝐜𝐢𝐞𝐧𝐭𝐢𝐟𝐢𝐜 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠, 𝟏𝟗𝟐𝟑):

🔑 𝑇𝑒𝑠𝑡 𝑒𝑣𝑒𝑟𝑦𝑡ℎ𝑖𝑛𝑔—headlines, offers, formats.
📊 𝑇𝑟𝑎𝑐𝑘 𝑤ℎ𝑎𝑡 𝑚𝑎𝑡𝑡𝑒𝑟𝑠: clicks are nice, conversions are better.
🛠️ 𝑆𝑡𝑎𝑟𝑡 𝑠𝑚𝑎𝑙𝑙: A/B test.

#ScientificAds

[Christian M. Röhss @mrohss]

First thought on the DT shooting … was it an inside job staged by the DT marketing team 🤔

I know, it’s a sick thought, but society is sooo fucked up, one gets these ideas.

From what I’ve read here on @X he’s fine.

[Christian M. Röhss @mrohss]

#Copywriting #Facto

[Martin Sayers @CopyArms]

If you're a copywriter - or write anything for your business - you need to know this:

It's something that should pop into your brain whenever you sit down to write.

It's a pesky little mantra I drum into my own head every day:

‘Nobody wants to read this.’

But, annoying as that thought may be, it also makes me write better copy. As it's true.

So, before you write anything, you must remind yourself that nobody has the slightest desire to read what you’re about to write.

Nobody has a burning desire to read a marketing email, sales letter, landing page, Facebook ad, website or anything else designed to sell.

Fact is, your copy must be damn good to cut through the apathy.

But that’s not easy. Truth is, copywriting isn't easy.

[Christian M. Röhss @mrohss]

@FullyThoughtOut Thank you for sharing your thoughts and putting the time.

[Christian M. Röhss @mrohss]

Thank you 🙏 Bob Bly, @FullyThoughtOut, @samlightfinch, James McCabe, @sabotajeal and @CopyArms for taking the time to provide me with your perspective.

And @ThilLucas for helping me with the technical part 🙂

Without these collaborations this article would’ve been impossible.

[Christian M. Röhss @mrohss]

What are your thoughts on #AI + #Creativity?

It’s a subject that has lately brought a lot of talk, debate and, may I say confusion.

I took it up with @RockandartUK and they thought it was an interesting subject to dwell in.

Here’s the result.

https://t.co/PxzfneVJni

[Martin Sayers @CopyArms]

I wrote a guide that reveals the one big thing nobody ever tells you about copy – but that every copywriter must know to succeed.

Want a (free) copy? LIKE & RETWEET this post... and I'll DM you a link.

[Semrush @semrush]

11 Best AI Assistants for Marketers:

-Instant Video Creator
-Google Assistant
-MarketingBlocks
-ChatGPT
-SEO Writing Assistant
-ContentShake AI
-AI Social Content Generator
-Superhuman
-Motion
-Otter.ai
-Beautiful.ai

https://t.co/Fct67q72Gs.

[Ad Professor @The_AdProfessor]

23 lessons from David Ogilvy:

1. Search all the parks in all your cities; you'll find no statues of committees.

2. The best ideas come as jokes. Make your thinking as funny as possible.

3. You are advertising to a moving parade, not a standing army.

4. Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.

5. Remember you are a human being writing to another human being. Neither of you is an institution

6. Tell your prospective client your weakness before they notice them. This will make you more credible when you boast about your strong points.

7. Avoiding excess in all things is a recipe for dullness and mediocrity.

8. A good advertisement is one which sells the product without drawing attention to itself.

9. There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50% more readers

10. Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well-informed, or your idea will be irrelevant

11. People who think well, write well

12. The most important word in the vocabulary of advertising is 'test'.

13. On average, five times as many people read the headline as read the body copy.

14. When you have written your headline, you have spent eighty cents out of your dollar.

15. Tell the truth, but make the truth fascinating

16. Advertising is only evil when it advertises evil things.

17. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

18. Raise your sights. Blaze new trails. Compete with the immortals.

19. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft.

20. If you're trying to persuade people to buy something, use the language in which they think.

21. Insist that due dates are kept even if it means working all night. Hard work never killed a man. People die of boredom

22. If you are lucky enough to write a good advertisement, repeat it until it stops selling.

23. At the start of your career in advertising, what you learn is more important than what you earn.

Bonus one:

“When Fortune published an article about me and titled it: 'Is David Ogilvy a Genius?', I asked my lawyer to sue the editor for the question mark.” - David Ogilvy

[Christian M. Röhss @mrohss]

@The_AdProfessor add collection as always I check on🔥
App bible seen already 😈
Hitler’s lie don’t lie 🔝

Thanks for sharing! 👍👏🎬

#Ads #Copywriting #EmotionalIntelligence #AIDA

[Ad Professor @The_AdProfessor]

10 creative ads I've collected this week:

1. The Bible App

[Christian M. Röhss @mrohss]

The Power of Unconventional Thinking | David McWilliams | TED https://t.co/o493OvSdkT via @YouTube

[George Mack @george__mack]

Confession:

I collect ads like rich people collect watches.

The 13 best ads I've collected:

[IoECorp @IoECorp]

Digital currency shadowed ⛓️🗃️⛓️🗃️ #blockchaintech, unable to lose the tag to reach its full potential. The possibilities for all industries are huge, from #datasecurity to #producttracking; it opens new frontiers essential in a #datadriveneconomy👇 https://t.co/Q6deRF73Rq

[Christian M. Röhss @mrohss]

Hey @mangoleon11, Thank you for the follow!

[Christian M. Röhss @mrohss]

Hey @MarcusB94460138, Thank you for the follow!

[IoECorp @IoECorp]

The growing #datacenter use is increasing the time and costs of #outages:

🚨 2021 - Outages +24 hrs = 30%
2017 - Outages +24 hrs = 8%
🚨 2021 - Outages $1M+ = 15%
2019 - Outages $1M+ = 11%

Source > https://t.co/cmOLOwT1Xy

Can #criticalinfrastructure risk +24hrs outages?

[Massimo @Rainmaker1973]

Lightning struck Christ the Redeemer in Rio de Janeiro on February 10, 2023

[more📷by Fernando Braga: https://t.co/xSDfq7x5Z3]