Matthew Schock

Husband, Advocare Distributor, Freshman Experience Teacher, Football Coach, and Track Coach

[The Winning Difference @thewinningdiff1]

You are either developing elite habits or you are not.
Everything you do sends a message.
And your job is to send the right message to me...you're ready to compete, you're a great teammate, and you believe in what we ask you to do and how we do what we do.

[James Purchin @JamesPurchin]

"Be on time" isn't one of Pete Carroll's rules.

"Be early" is.

He won a Super Bowl with 3 rules total.

Rule 1: Protect the team.

Not the slogan. The mindfulness.

It's pulling a teammate out of a fight.
It's not hitting the guy late in practice.
It's the call you make when nobody's watching.

Rule 2: No whining, no complaining, no excuses.

Stolen from Coach Wooden

The point isn't to be upbeat.
The point is your self-talk runs the show.
Words come first. Behavior follows.

Rule 3: Be early.

Not on time. Early.

You can't be early by luck.
You thought about it the night before.
You set the alarm.
You knew the commitment.

Being early is a sign of respect you can see.

3 rules to run an NFL locker room.

Most teams have 12 values nobody can recite.

[Coach AJ 🎯 Mental Fitness @coachajkings]

@SportPsychTips Kelvin Sampson doesn’t mention the word talent once here.

He talks about attitude, effort, body language, and consistency.

Because those are the habits that win.

This clip is a masterclass in what really matters.

[Greg Berge @GregBerge]

Nobody talks about the lonely part.

“People always talk about talent, but what they don’t wanna talk about is loneliness. The empty gym…”

- Larry Bird

Confidence.
Nobody gives it to you.
You build it rep by rep.
In the gym when no one’s watching. https://t.co/4zIilqfX40

[Coach AJ 🎯 Mental Fitness @coachajkings]

Tom Brady shares what he tells every college athlete he meets and it's not what they expect.

"I hope this experience is hard for you. I hope it's not easy."

"I hope today in this game you're losing in the 4th quarter and you look at each other in the eye and try to figure out solutions to how you're gonna win the game."

"That's how you're gonna find out what you're made of."

You find out who you are when you are challenged. Expect adversity. Expect tough moments.

"Life is hard. The challenges of life are hard."

"This program is hard. It's built on toughness. It's built on resilience. And that's what I wanna see from this team."

You can't wish for easy or hope for easy.

Adversity is a gift if you let it be.
(🎥 Fox)

[Inky Johnson @inkyjohnson]

It’s not what you… it’s who you are

[Braylon Anderson @Braylon_Anders0]

Honored to be named receivers MVP at New Mexico Lobos camp! I appreciate all the coaches taking the time to work with me today
(Rep against overall MVP good comp!)
@Carson_Walch @Coach_Eck @CoachBehrends @LukeSchleusner @CVjagsfootball @FBCOACHA @gridironarizona @_thechampishere

[Coach AJ 🎯 Mental Fitness @coachajkings]

Mitch Johnson shares the biggest lesson he learned from Gregg Popovich.

"How important people and relationships are."

"He understands people and relationships and the significance of every moment and every touch point with every person."

The best leaders and coaches invest in people.

Then he explained what investing in people really looks like:
"That can be having to yell and hold someone accountable. And that can be to put your arm around someone's shoulder and love 'em."

The best leaders combine high standards with high support.

"He did it better than anybody, I think, that's ever walked the sidelines."

"I will attempt to do it my way in whatever that looks like moving forward."

Great leadership isn't one style. It's knowing your people well enough to give them what they need.

Invest in the relationships. Care about people, hold them to their potential, and lead in your style.
(🎥 KENS5 - San Antonio)

[Josh Chambers @JoshChambers]

Love this perspective from Marcus Freeman (@Marcus_Freeman1) on turning negative experiences into fuel ⛽️ for @NDFootball:

Failure can either become your excuse or your foundation. The lessons are there if you’re willing to OWN them!

But the moment you spend your energy blaming others, you waste the very adversity that was meant to grow you. 🪴

📧 Great leaders don’t let people outsource responsibility. Every day, they remind the team: your response to adversity matters more than the adversity itself.

🧑‍🏫 Pain is a teacher. Blame is a distraction. One helps you grow from failure, the other helps you avoid it.

🤨 Teams get stronger the moment they stop asking, “Who caused this?” and start asking, “What can we learn from this?”

You can't win back your past losses. You can only learn from them, so that you win and grow going forward, and build a future so strong that it casts a shadow over the failures behind you.

Success is the only real retribution. Not because it erases the past, but because it proves the past didn’t stop you.

[Greg Berge @GregBerge]

Most teams want the trophy. But what does the trophy cost?

Brent Venables nailed it. 🔥

Respect the jersey.
Respect the routine.
Respect the process.

Nobody wins alone.

[Reads with Ravi @readswithravi]

James Clear: The ability to bounce back quickly is a key skill in life.

[Rod Olson-Coach “O” @CoachRodOlson]

This Memorial Day, remember to honor the brave souls who gave everything for our freedom & for the strength of the families of fallen heroes who have lost loved ones.

We must remind our children and ourselves that freedom isn’t free.
#MemorialDay

[Rod Olson-Coach “O” @CoachRodOlson]

Good Wisdom:

“Entitlement happens when people get all the rewards of life without having to hold any of the responsibilities of life.”
-S. Donnell
#LegacyBuilder

[Kevin DeShazo @KevinDeShazo]

Talk better to yourself.

[Phil Beckner @PhilBeckner]

WOW!!!

[The Winning Difference @thewinningdiff1]

"Own the now.
Whatever moment you are in you take control of that moment."

You don’t control the moment.
You control your response to it.
Your response-ability is your responsibility.

[Inky Johnson @inkyjohnson]

Perspective

[Coach AJ 🎯 Mental Fitness @coachajkings]

Kobe Bryant shares the mamba mentality and how to live with a mindset of excellence.

"My mentality going into every single game was just to absolutely obliterate this guy."

"The fact of the matter is, I'm still trying to get better. So if I'm playing against a weaker opponent and I start coasting, I'm building nothing but bad habits."

You have to compete every single day. Then he explains what excellence really looks like:
"If you wanna play at an excellent level, if you wanna do something excellent, you have to be excellent all the time."

"It's a way of life."
"You gotta be excellent across the board. And that's how you build habits."

Then he dropped the line:
"When excellence becomes a habit, then that's just who you are."

Excellence isn't situational - it's who you are.

It's your habits and the standard that you set.

It's about chasing, competing, and looking to give your best every single day.
(🎥 Training Days Alabama)

[Greg Berge @GregBerge]

Want a tougher team?

Start here:

1. Stop rescuing them
2. Stop repeating yourself
3. Stop negotiating the standard
4. Stop accepting half-effort
5. Stop waiting for buy-in

Toughness isn’t talked about.
It’s built.

[The Winning Difference @thewinningdiff1]

“The consistency. The commitment to something greater than themselves. The willingness to do it with each other. The want to not disappoint each other. We just have amazing spirit and never quit,” J.B. Bickerstaff

Adversity has no limits and neither does success when you respond.