Michael Tilma

Ecommerce Operator | Systems-Oriented | Design Thinker | I talk about ecommerce and leadership, and maybe some other things.

[Michael Tilma @mtilmaHWF]

@jbryanporter @mikebeckhamsm This is awesome! My wife is a huge lifelong Knicks fan.

[Michael Tilma @mtilmaHWF]

@ron_ecomm I'll DM you

[Michael Tilma @mtilmaHWF]

@youderian As somebody getting ready to launch a new business with a proprietary product, I find this encouraging. It seems like other parts of the business like storytelling, solid marketing, etc are all table stakes, but still glad product is the differentiator.

[Michael Tilma @mtilmaHWF]

@MehtabKarta An experience, like a massage and/or time with her friends while you watch the kids for the day. Cook her dinner. Take her on a romantic walk. Or whatever else you think she would enjoy but is reluctant to do for herself.

[Michael Tilma @mtilmaHWF]

@couuor This sounds like what in other AI spaces is called context engineering. What context the AI is given to work with make a huge difference in the output. It's as fundamental as instructions.

Does that sound right to you, or am I conflating two things?

[Michael Tilma @mtilmaHWF]

@Seanfrank Mine is 5 months now. Came 2.5 months early. Those early days were so intensely stressful, but you're right that it goes you a new sense of drive. I just want to provide a good example to him, and give him the best shot at winning in life.

[Michael Tilma @mtilmaHWF]

@mikefutia Prompts

[Michael Tilma @mtilmaHWF]

@kamal_razzak @jacob_posel @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP Strat

[Michael Tilma @mtilmaHWF]

@mbertulli I learned this the hard way with my first business. Picked an industry for the "potential" and ultimately figured out that I should have picked something I actually cared about so I'd put a different kind of creative energy into it. Love this take.

[Michael Tilma @mtilmaHWF]

@TaylorHoliday Jevon's Paradox... how many more businesses will use agencies because they cost so much less? There might be more agency jobs at the end of the year, not less. They'll just look different than they used to.

[Michael Tilma @mtilmaHWF]

@TaylorHoliday Yeah the bottleneck right now seems to be with people's ability to provide the machines with clear enough instructions to avoid a lot of errors and leading to back and forth. Most don't understand how to talk to a computer.

[Michael Tilma @mtilmaHWF]

@andrewjfaris @Seanfrank @Malone_Wealth Correct me if I'm wrong. If all revenue outside of wallets declined, that would be considered a problem, right? Major sign of underlying issues that need to be addressed?

[Michael Tilma @mtilmaHWF]

@mikebeckhamsm I don't know what most of that is but it sounds freaking cool. The future is bright.

[Michael Tilma @mtilmaHWF]

@MehtabKarta Solid f*cking gold. Love this stuff. I've done similar things, but I love the financial rigor of this.

[Michael Tilma @mtilmaHWF]

@MehtabKarta Wedding, for sure. But the other dates matter and are often excuses to take her out for a nice dinner or something.

[Michael Tilma @mtilmaHWF]

Wrapped making me realize how big of an ecommerce nerd I am lol

@9operators
@andrewjfaris
@TaylorHoliday
@M__Operators

[Michael Tilma @mtilmaHWF]

@MehtabKarta SBA loans are just the SBA guaranteeing 75% of the loan to the lender in case of default, which rarely happens. They're not subsidizing the business at all, and only give money to the lender if you default. And then also come after you to try to collect what they had to pay.

[Michael Tilma @mtilmaHWF]

It's not bias to action.

It's bias to intelligent action.

[Michael Tilma @mtilmaHWF]

Unpopular thought: bias towards action isn't enough.

Too many times I've been in organizations that glorify a bias to action, and spin their wheels wasting tons of energy on subpar ideas. The worst is when they look up proudly after all that work thinking they've killed it.

[Michael Tilma @mtilmaHWF]

Meanwhile the team is stressed, struggling to hit goals that were based on some executive's wishful thinking, and becoming progressively more unmotivated.

It's much better to slow down, think through what you're doing and why you're doing it.