if i was starting my FIRST DAY as a new Head of Content, here's what i would do:
- build a new blog using a static site generator, host with GitHub, deploy with Netlify or Cloudflare Pages. for an existing blog like WordPress, set up an MCP connector. the goal is a fully AI-native blog, analysis, content creation, updating, all from the terminal, all in my control
- get access to Gong/Intercom/Slack and extract common entities and n-grams. find the language customers and prospects really use, use this as seed keywords for topic research
- build key "source of truth" files in markdown i can reference throughout my workflows: a master list of product features and use cases, canonical writing voice with specific reference articles, key strategic priorities to shape everything we do
- crawl our sitemap and generate vector embeddings for every article. use this to analyse topical authority (and topic "drift") and automate internal linking
- schedule a recurring, automated content audit: pull rankings and backlink data via the Ahrefs MCP, analyse AI search visibility with Brand Radar, flag technical issues with Site Audit, look for traffic decay via GSC and make a priority list of content updates
- set up a daily cron job to refresh our highest priority articles: extract the article content, run through AI Content Helper to fill topic gaps, update old claims and statistics, save as a draft for my review
- run a content gap analysis using the Ahrefs MCP to find key topics our competitors have covered that we haven't. use Firehose to get a daily update of new articles and industry news emailed to me
- build my Content OS: a centralised dashboard that pulls all of these reports and workflows into one place. this is exactly what i've done at Ahrefs using Agent A
- get fired for spending $80M in AI credits in my first day (maybe?)
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i sound like an obnoxious AI hype bro, but all these workflows are things my team have actually built. many of them will become the norm sooner rather than later
AI is truly putting the "manager" into "Content Marketing Manager". we now operate at a higher-level of abstraction, building systems to support our work instead of doing everything ourselves
we don't have to consign ourselves to Google Docs and rely on developers and designers: we can build AI-native blogs as malleable as plasticine and shape every facet of them to our exact specification. if you can imagine it, you can build it!
and as crazy as this sounds, this isn't so much the "first 30-days" of content marketing as the first 30-MINUTES, because so much of this infrastructure can be built agentically. you just need to have the vision, know what to ask for, and use your taste and experience to nudge as these systems get built for you
if you don't know where to start: pick one of these ideas, login to Claude Code or Codex or Agent A, paste the bullet and ask it to build it (and some of these are already available as free apps in Agent A!)
A 15-year Susquehanna trader says there's a window open right now in prediction markets that doesn't exist anywhere else in finance:
Andrew Courtney (@andrewcourt1). 15 years as a quant trader and market maker at Susquehanna International Group.
"In liquid stocks, you are never going to vibe-code your way to a market-making system. Never."
"But a competent programmer with some trading knowledge could probably make money building something on Kalshi."
"I know teams of one or two people with a bunch of laptops doing exactly that."
"They're making amounts that are a lot for them — and tiny for an institution."
"These opportunities don't come up often. It's a short window before the institutions crowd it out."
"It's like people trading options in their dorm room 30 years ago. A rare time when smart amateurs can actually have an edge."
"You won't get it market-making Apple. But it's here right now."
content that gets cited in ai overviews follows 3 simple rules:
1. direct answer in the first 150 words
2. every section tied to a real search question
3. every section complete on its own
here is the content brief framework for you to rank on search and get cited by AI:
We did $100m in sales off of this one single idea.
Wanna make it in consumer?
1. Find a predatory practice they were gaslit into accepting as "normal"
2. Wake them up to the truth by telling a good story.
3. Convince them you can solve the problem for them (even temporarily)
4. Actually solve it
5. Get lots and lots of MIDs
I LOVE this simple $30k/year side project:
- Problem: magicians can't get work
- Solution: Simple online directory (built with Claude Code)
- Pricing: $299/year to get listed
- Validation: Sold 50 spots @ $99 (at launch the site)
- Smart domain name: ranks #1 SEO (see image)
- 103 magicians on the platform x $299/year = ~$30k/year REVENUE
- Costs: Just $30/month to run
- Started last year: $0 to $30K in 9 months
- Recurring revenue !!
Could be replicated for:
- clowns
- comedians
- caricature artists
- fire performers
- dancers
- speakers
- mixologists
- singers
- event planners
- fortune tellers
- etc
Just IMO needs to be super niche/specialized talent to work.
https://t.co/kIPUQMrQs3
Next Day :
The confidence was so crazy - owner agreed.
Then bankrupt billionaire called the top 5 managers of Hotel.
Offer:
‘‘Each of you gets 8% equity’’
• But invest $100K each today. • Money returned after 1 year.”
Managers trusted him.
Boom → $500K raised.
Owner paid.
Now he hosted an invite-only event for rich people.
On stage he said:
“Invest $25K today.
Get restaurant credits, premium perks, and your money back later.
Wait longer → bigger returns.
By night end: 200+ people signed.
$4.5M collected.
He bought the hotel.
Then repeated the model.
Weeks later:
$100M raised.
Multiple hotels acquired.
Lesson:
People don’t always invest in money.
They invest in confidence, access, and momentum.
GTM engineering last week
deployed an agent for a software company that checks 20 linkedin influencers profiles daily for new posts (people engaging with this content their target customers)
it then extracts all net new engagers from the posts
does leadscoring, if passes adds it to heyreach via pai
cold dms the person
agent manages the inbox via api
meetings get booked
if you want this lmk below
$10M hack no one will tell you about
Go get a domain name with the word
“review” attached with your brand name
Like - https://t.co/iXrWMk3Z7a
List out all reviews here
Everytime someone wants review, ChatGPT or Google will gather reviews from this website now.
Easy Money
If you don't like Webflow's price bump do this:
• Install Claude Code
• Make a super-fast website in Astro
• Push it to GitHub
• Host it for free on Cloudflare Pages
If I only had $50 and a fresh Hermes install, here’s exactly how I would make $5,000 this week…
Step 1: Drop $8-24 on a DigitalOcean droplet. Use the DigitalOcean CLI so Claude can do all your installs for you.
Step 2: Claude installs Hermes for you. Hermes installs Paperclip for you.
Step 3: Connect Hermes to your telegram. Prompt Hermes to build the following organization on Paperclip…
PROMPT:
Title: Full Stack Agency
Mission: Help our clients grow their traffic, leads, and sales.
Roles: SEO Specialist, Media Buyer, Social Media Manager, Email List Manager.
Description: These agents auto-connect to the client’s Google Ads, Microsoft Clarity, Google Analytics, Ahrefs, Search Console, Postiz, and Kit/Beehiiv through MCP, CLI, and APIs. They create the content + ad creative, run campaigns, track every metric, and relentlessly optimize to hit the client’s exact CPA/CAC goals.
——
Once Hermes finishes building out the Paperclip org and you test it (can do it in 1 night), package the whole thing as a done-for-you “AI Marketing Agency Install.”
Step 4: Tell Claude (or Hermes) about the Paperclip agency and ask it to find or create skills for each of the roles so they know how to do their roles.
I sell this to direct response marketing companies for a one-time $5,000 setup fee.
Client gets an entire agency that lives in the cloud and works while they sleep.
No monthly retainers.
No hiring.
No overhead.
It’s wayyy cheaper than the agencies they’ve been hiring because no monthly fees.
DON’T be a simp and drop the price just because it’s AI. The clients are already saving thousands.
To sell it just demo it with a 90-second video of the org running live. Once they see it, they’ll want to buy it.
Heck, build one of these for yourself to sell THIS service.
Build it once.
Sell it over and over.
Less than $50 in and you get $5,000+ out per client.
Stupidly easy setup.
Even easier to sell because the value is obvious the second they see it running.
It’s kind of an unfair advantage that’s wide open right now.
Who’s actually going to try this? Most people on X won’t ever do this because they are all talk.
Drop a 🔥 if you’re in tho.
P.S. If you rather skip all that and just pay me to set one up for you, DM me.
this is huge news from Cursor, they've pulled of the impossible and turned their ai-wrapper into a in-destructible moat
sam altman literally called it <24hrs ago and here we are:
> cursor's ai agent harness is available for anyone to build on, which means ai models are now a commodity
> 1-time install and now anyone can run cursor's agent locally or via cloud. use any model (e.g. gpt 5.5) but with the added cursor harness that makes it 10X better.
> its so good that 3 of cursors biggest competitors are embedding it into their products.
> now cursor DOESN'T DEPEND on anthropic or openai. their own model (composer 2) competes directly!
yesterday sam altman said the ai model and harness are one and the same and today cursor turned their harness into a self-owned moat
fucking masterclass (coming from a former cursor / ai wrapper hater)
Best cold email campaign I ever ran:
1/ Scrape people who liked/commented on LinkedIn lead magnets in your niche
2/ Email them:
“Hey, saw you asked for that guide, did you get it?”
Most say no (creators don’t send it, it’s bait)
3/ Reply:
“I made my own version, here it is if you want it”
That’s it.
They read → they trust → they book.
you can follow up easily
We were hitting 10–15% reply rates on cold email (insane)
Important:
don’t pretend it’s your post
don’t lie
just offer a better blueprint on the same topic
Steal demand > create demand.