Mai El Naggar

Building (@usekeeperai) - Keeeeeeeeping your Shopify brand's commercial memory so ChatGPT & Claude don't have to guess :)

[Mai El Naggar @Naggarx2]

Connectors solve access. Keeper solves understanding.

@usekeeperAI

[Mai El Naggar @Naggarx2]

What if Shopify, Meta, Klaviyo, Triple Whale, Judge me, Northbeam, Recharge & Claude got married? 👀

[Mai El Naggar @Naggarx2]

We did something almost embarrassingly simple (it's not that simple!) with Mizzen+Main - we took the composition of their actual customer base, the (bestttttt, ask me how) personas hiding inside their own Shopify data, and pushed those seeds into Meta via API.

Two verified weeks, measured independently in @Northbeam by the Admixt team, not by us:

8x ROAS on the persona audiences.
22% cheaper new customer acquisition than the account's best behavioral lookalikes.
10% higher AOV on the customers those audiences brought in.

That was two months ago, they're now doing even better! - I can't wait for Q4 🤑

[Mai El Naggar @Naggarx2]

@danielkentjones @Zaymo @klaviyo Nice I have one brand working on iterable I can recommend, if they're aren't already onboarded :)

[Mai El Naggar @Naggarx2]

@benjaminsehl @kotn Love this and love Kotn ❤️

[Steven Bell @steeze_0]

Want better karma? Make more intros.

- Found out someone worked with NFL Coaches?
> Introduced them to an NBA Coach I know.

- Saw a protein bar company try to get off the ground
> Emailed my 30K customers to try it out

- A buddy was looking for a new influencer
> Intro'd to Chris Hemsworth's old trainer

- Heard someone wanted to make a super bowl commercial as a goal.
> Introduced them to someone who has within 48 hours

We all NGMI one day, so til then gotta make the world go 'round.

[Mai El Naggar @Naggarx2]

@steeze_0 ❤️❤️

[Mai El Naggar @Naggarx2]

@jordanvhemert Hey I'd love to show you what we're building then and get your honest take on it :)

[Mai El Naggar @Naggarx2]

walked into a hotel room and found @Apotheke_co waiting for me - a brand I genuinely love, and one we're lucky to work with at @usekeeperAI 🥹 (best home fragrances, ever!)

[Mai El Naggar @Naggarx2]

@oliviaakory Currently fighting with my CEO to spend 1% of our fundraising round on the bid to have Cody. Priorities.

[Mai El Naggar @Naggarx2]

@oliviaakory @trichter_m brilliant

[Mai El Naggar @Naggarx2]

@MEnesKirca Well done! You don't need to prove anything to anyone though :)

[Mai El Naggar @Naggarx2]

@ecom_cork 🙏🏽🙏🏽🙏🏽

[Mai El Naggar @Naggarx2]

@B_Puryear @usekeeperAI 🫠 multibrand, connects Meta, Klaviyo, reviews as well + actionable + some benchmarking from other brands + it's free. How's that?

[Mai El Naggar @Naggarx2]

@leondwolf Makes total sense haha

[Mai El Naggar @Naggarx2]

@BallinFil Very interested!

[Mai El Naggar @Naggarx2]

@BallinFil Yesss

[Mai El Naggar @Naggarx2]

Exactly. We work with so many brands following the same sequence, but sending the same flow to everyone is what's bringing back terrible results. So I think it's maybe not more emails or equal emails to everyone as the same group - but more segmentation for each persona group and a personalized copy for their behavior would definitely work better.