We did something almost embarrassingly simple (it's not that simple!) with Mizzen+Main - we took the composition of their actual customer base, the (bestttttt, ask me how) personas hiding inside their own Shopify data, and pushed those seeds into Meta via API.
Two verified weeks, measured independently in @Northbeam by the Admixt team, not by us:
8x ROAS on the persona audiences.
22% cheaper new customer acquisition than the account's best behavioral lookalikes.
10% higher AOV on the customers those audiences brought in.
That was two months ago, they're now doing even better! - I can't wait for Q4 ๐ค
Want better karma? Make more intros.
- Found out someone worked with NFL Coaches?
> Introduced them to an NBA Coach I know.
- Saw a protein bar company try to get off the ground
> Emailed my 30K customers to try it out
- A buddy was looking for a new influencer
> Intro'd to Chris Hemsworth's old trainer
- Heard someone wanted to make a super bowl commercial as a goal.
> Introduced them to someone who has within 48 hours
We all NGMI one day, so til then gotta make the world go 'round.
walked into a hotel room and found @Apotheke_co waiting for me - a brand I genuinely love, and one we're lucky to work with at @usekeeperAI ๐ฅน (best home fragrances, ever!)
@B_Puryear@usekeeperAI ๐ซ multibrand, connects Meta, Klaviyo, reviews as well + actionable + some benchmarking from other brands + it's free. How's that?