Nathael Julliand

making apps grow with ads that actually work
8,000+ ads shipped · 50+ apps
cofounder of Scroll · app founders, DMs open

[Nathael Julliand @nathjulliand]

Hi! I'm nath, cofounder of scroll

we spent the last 14 months making tiktok ads for mobile apps (8,000+ ads, 50+ apps, 1B+ views, 4 countries)

now i'm showing you how it's actually done with:

->what converts and what doesn't, with the numbers
->the tests behind every winning ad
->what we see across 50 apps every week
And ofc our whole journey since the beginning

[Nathael Julliand @nathjulliand]

app founders: drop your app below.

i'll go through every single one this week and tell you the first tiktok ad i'd film for it.

[Nathael Julliand @nathjulliand]

had breakfast at tiktok's paris office last week, just to talk with their team about how apps use the platform.

the coffee was good, the conversation was better.

leaving with a full notebook and a lot of ideas for q4.

[Nathael Julliand @nathjulliand]

560,000 new apps on the App Store in 6 months. Downloads up 2%. Building an app got free. Getting it downloaded didn't.

[Nathael Julliand @nathjulliand]

in 2023 i was a student at université paris cité.

this summer they invited léo and me back to give a talk to second-year students who are building their own startups. we ended up staying to judge their pitch competition.

standing in the same lecture hall, in front of some of my old professors, was a strange feeling. a good one.

founders, have you ever gone back to where it all started?

[Nathael Julliand @nathjulliand]

monday question for app founders:

if you had to bet all of your 2027 growth on one channel, which one would it be?

[Nathael Julliand @nathjulliand]

which ad stuck with you this week?

i'm collecting the best ones for our monday review. drop it below and i'll share the top 5 next week.

[Nathael Julliand @nathjulliand]

in september we launched scroll in germany without a single german creator.

a few weeks later, our first german creators were filming for apps there.

what's the scariest market you've opened so far?

[Nathael Julliand @nathjulliand]

everyone builds apps for 20 year olds.

meanwhile the 45 year olds have the money, the time, and almost nobody making ads for them.

what would you build for them?

[Nathael Julliand @nathjulliand]

@AhmedShopify done!

[Nathael Julliand @nathjulliand]

app founders, let's grow together on 𝕏

we've made 8,000+ tiktok ads for apps
building one? let's connect

[Nathael Julliand @nathjulliand]

@AppsiumIO ofc!

[Nathael Julliand @nathjulliand]

@imferdousbappy 100%

[Nathael Julliand @nathjulliand]

@ghz86 congrats on the launch!

[Nathael Julliand @nathjulliand]

@LazyTalksG just did!

[Nathael Julliand @nathjulliand]

@aymanemsi my pleasure!

[Nathael Julliand @nathjulliand]

@BattMatter 🙌

[Nathael Julliand @nathjulliand]

@itsjankoenig OFC !

[Nathael Julliand @nathjulliand]

@lwegaba for sure!

[Nathael Julliand @nathjulliand]

@jrmoreiratech 100%

[Nathael Julliand @nathjulliand]

@sebastiansohn Connected too!

[Nathael Julliand @nathjulliand]

@denpoint1 ofc!