Neal Schaffer | ニール・シェーファー

Digital marketing speaker, consultant, educator and 6x author. Check link in bio for my books, including my newest Maximizing LinkedIn for Business Growth 👇

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

I have been decreasing my activity here on Twitter for various reasons. Responses might be delayed. If you want to stay in better touch subscribe to my newsletter here: https://t.co/43UyyF372k ... or connect on LinkedIn here: https://t.co/H9zSUfCrFQ Thanks - and God bless!

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

@TomPick Indeed .. it is a tactic that rarely use because I have a personal brand, but those hiding behind a corporate shield can and should use it intelligently where appropriate. Neal out!

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

Thank you so much Tom! I have been investing a lot of time into my blog lately so happy you found it of value!

[Tom Pick | #B2Bmarketing guy @TomPick]

"When it’s done right, (cold) email outreach genuinely can be a win-win...The data backs the case for getting better at this, not abandoning it."

Brilliant.

[Tom Pick | #B2Bmarketing guy @TomPick]

"When it’s done right, (cold) email outreach genuinely can be a win-win...The data backs the case for getting better at this, not abandoning it."

Brilliant.

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

Most people treat cold email as a numbers game.

Hunter's 2026 data shows sequences of 21–50 recipients outperform 500+ recipient blasts by 158%.

Smaller is winning.

https://t.co/PzKaxoolcJ

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

John Deere launched a publication for farmers in 1895 that built brand loyalty without a single sales ad.

That's still the core idea behind content marketing today — and it still works.

Here's how to apply it to your business.

https://t.co/lp17u6Oiv9

#ContentMarketing #DigitalMarketing

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

Open ChatGPT and ask the kind of question a shopper would ask about your product category — without naming your brand.

Does your product show up?

If not, that's your biggest content gap right now.

https://t.co/N0a8tpWQCt

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

New to content creation?

Start here.

This step-by-step guide walks beginners through planning, writing, designing visuals, optimizing for SEO, and promoting content—plus how AI can speed it all up.

Get the roadmap 👇

https://t.co/hzmtXbJbul

#ContentCreation

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

I migrated off Semrush, Canva, and BuzzSumo.

I'll tell you exactly what replaced them — and which tools I'd quietly cut if I had to trim my budget by a third.

https://t.co/ul6oI0dhJH

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

My own post never broke the top 10 — average position 14.5 — yet the daily click floor more than doubled over 7 months.

That's what longtail compounding actually looks like in practice.

https://t.co/afQTThDYBz

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

Quick gut check: are you on X for news and real-time conversations, or community building and sustained engagement?

Your answer probably tells you which platform deserves more of your time.

Here's the full picture: https://t.co/JNTcrB32ji

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

Be honest: how much of your SEO tool are you actually using?

If you haven't touched Google Search Console lately, you're leaving free data from Google sitting on the table.

Start here before spending a dollar.

https://t.co/eN3NzyFAmg

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

If you’re podcasting but ignoring YouTube, you’re leaving discovery on the table.

Audio apps build loyalty. YouTube drives new listeners through search + suggested, and those episodes can keep pulling views for months.

#Podcasting #YouTubeMarketing

https://t.co/OrP9JnYMIh

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

My next newsletter "LinkedIn Wants To Limit The Reach Of AI-Generated Content | Meta Says Shoppers Are Shifting Away From Google | Google I/O: AI Mode Hits 1 Billion Users + More!" is coming tomorrow. Subscribe to get it and stay in the loop on everything I'm creating.
https://t.co/Dye977fLas via @kit

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

Most people avoid reposting blog content on LinkedIn fearing an SEO penalty.

According to Google's John Mueller, 25-30% of web content is duplicate and there's no punishment for it.

You've been leaving reach on the table.

https://t.co/6AKY1O99dZ

[Suyash Karn @SuyashKarn2]

https://t.co/tRAOJAzR3x

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

If social media disappeared tomorrow, would your business survive?

The entrepreneurs who build email lists alongside their social following are the ones with real platform independence.

Here's where to start.

https://t.co/N6VlLK2NeV

#EmailMarketing #DigitalMarketing

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

BigQuery export used to sit behind a $150,000/year GA360 paywall.

GA4 gives it to everyone for free — and most businesses haven't touched it yet.

Here's what you're missing.

https://t.co/vW2pX9M2I9

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

Comments count twice as much as likes in LinkedIn's algorithm.

That "viral" post with 500 likes but no discussion?

It's underperforming the one with 50 thoughtful replies.

https://t.co/6AKY1O99dZ

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

Looking for ideas to spice up your Twitter bio?

Check out my hand-picked 14 Twitter bio ideas 💻🐦

From incorporating keywords to showcasing your personality, these tips will help your profile stand out.

#TwitterTips #SocialMediaMarketing 😎 https://t.co/ApMrVBrYBu

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

Could your competitor use your exact slogan without anyone noticing?

If the answer is yes, it's not doing its job.

Here are 7 formulas to fix that.

https://t.co/uOSRapyPdA