Every ad is one of two sentences
"look what we built."
or
"i heard your story, and i want to help."
the first one is about you
the second one is about audience
only one of them sells
Eugene Schwartz has a 1-2 hour talk on "how to write ads."
I ran it through AI and turned it into a clean PDF you can read
Don't comment bs word, Link it below.
(Still watch the full thing though the PDF is the shortcut, not the thing.)
Two types of ecom dude with their marketing team:
1) Let's make the price $99 not $100 (it makes people think they are paying less
2) Unaware + TOFU + $50 ad spend a day ( Need winning ads in 1 week or you are out)
One of them looks like this:
Judge me for saying this, but…
Any random kid can put “Creative Strategist” in their bio, claim they’ve generated $100 trillion in revenue.
The barrier to entry in this industry is incredibly low.
Very few people genuinely love studying, creating, and driving results.