Alex Costa

Creative Strategist for Health supplement brands. Background: Edited DR ads that scaled to 7-8 figures in spend. Documenting/Building in public!

[Alex Costa @costa_creatives]

@StefanGeorgi @KicksByAchiles Scammers gotta be roasted and it's low IQ to think otherwise

[Alex Costa @costa_creatives]

@neodtc it's so easy to spot a brief that is 100% ai

[Alex Costa @costa_creatives]

@emmaeni__ sure champ

[Alex Costa @costa_creatives]

@apranevicius i think this is outdated but i get you

[Alex Costa @costa_creatives]

@ltvjack Can do this to Brazilians too, spent a year editing dick VSL's

[Alex Costa @costa_creatives]

@shadowdtcmarket STEP

[Alex Costa @costa_creatives]

@adamtaylorl system

[Alex Costa @costa_creatives]

i never had much experience doing interviews with founders and recruiters so i used to get pretty anxious, especially because these creative strategist calls get really deep into copy and technical stuff. but every time i finish one i feel the fear going away and i'm actually doing really well on the technical side of things, even though i still haven't found the exact place i want to work at yet. i'm just glad i'm finally starting to enjoy the process.

[Alex Costa @costa_creatives]

i ended up rejecting the offer because i got on the call and they were really shallow from the start. they were asking about system design and wanted me to have full ownership of the funnel from start to finish to do research and write scripts and everything else, and they wanted to pay 2k for it. a senior strategist doing all that would get at least 8k so it just didn't make sense.

[Alex Costa @costa_creatives]

moving from dtc video editor to creative strategist has been insane

passed the first round for a us role and the next interview is literally about "system design".

making winning ads isn't just 'art' anymore. you still need killer ideas, but if you don't know how to engineer the variables and read the metrics, you're just guessing

[Alex Costa @costa_creatives]

@niakjaw i had to go through a 3-phase process just to find out they wanted me to have full ownership of an entire funnel for 2k/month🤡

[Alex Costa @costa_creatives]

@0xROAS goated

[Alex Costa @costa_creatives]

@Br3ntGbs it's actually way more tho

[Alex Costa @costa_creatives]

@ZedNilm1 they are always board certified, so nice

[Alex Costa @costa_creatives]

@nicktheriot_ bro it was a follow up before i subscribed to premium lol

[Alex Costa @costa_creatives]

@nicktheriot_

[Alex Costa @costa_creatives]

100%. coming from an editing background, hearing "make it more dynamic" is the most useless feedback ever

instead of "fix the hook", say: "our hook rate is 25%, so the core idea is strong, but the visual is weak. build a moodboard and use ai to make the first 3 seconds more visually aggressive."

the biggest cheat code for a creative strategist is actually teaching your editors what the metrics mean

when an editor understands why a hook rate drops or a cvr spikes, they stop editing just to make things look pretty, and start editing for conversions

[Alex Costa @costa_creatives]

@a__mohamedrifai @ecomrudolfs Eleven labs + black hats don't care about cloning a real voice

[Alex Costa @costa_creatives]

@_JoshuaSEO goals