NERDS Collective

Nerdy about youth & culture since '07. [email protected]

[NERDS Collective @nerdsldn]

🚨 Now Live: #Back2Skool Ep. 6 - Inner-City Youth Panel! Scarlett, Teshan, & Nayhal share raw thoughts on life, culture, & brands. 👀 Watch now: [Link to EP06] Don’t miss their unfiltered insights! #YouthVoices #BrandInsights #LivePodcast https://t.co/4WeMKuwyYU

[NERDS Collective @nerdsldn]

🚨Excited to team up with JanSport! We're honing in on their strategic target, enhancing cultural positioning & unveiling a dynamic Back to School plan. Innovative multimedia canvases & collabs with Culted & The Face are on the horizon! Big up Pete Winkworth!🚀 @JanSport

[NERDS Collective @nerdsldn]

🚨 Live Now: #Back2Skool Podcast ft. Cultural Academic Dr. Joy White!
Join us as we delve into: 💡Young black lives in the inner city 🌆Brands supporting underprivileged communities 🎶Inner-city black enterprise culture.
Tune in now! 🚀 https://t.co/5Nfwi7YZzR

[NERDS Collective @nerdsldn]

Explore how #GenZ's 'Beta Pioneers' are reshaping brands and society on @TheDrum #BetaPioneers #Branding #Creativity https://t.co/gvxTnEuqrA

[NERDS Collective @nerdsldn]

🔴LIVE: #Back2Skool ft. Futurist @NextBigThingCo , CEO of Next Big Thing.
Exploring: 💡Brand adaptation in fast-paced markets 🔮Key trends set to shape our world in 5 years 🏗️The shift from traditional power verticals
https://t.co/1pcPKO9Nwr

[NERDS Collective @nerdsldn]

🚀NOW LIVE: #Back2Skool with Oyin Akiniyi, Head of Cultural Conversations at @chivasregal . Dive into the pillars of successful cultural strategy, team-brand alignment, and Oyin's journey with brands like #Nike. Tune in for a burst of inspiration! 🤓 https://t.co/e1Qu2gKvYP

[NERDS Collective @nerdsldn]

🔔 #Back2School Alert! Get ready for a game-changing session with Oyin Akiniyi, Head of Cultural Conversations at @chivasregal, this Friday!🎙️
From 3️⃣ crucial pillars of a winning cultural strategy to aligning team culture with brand identity, this episode is packed with insight

[NERDS Collective @nerdsldn]

#CulturalCurrency is on the rise! 🌍 @LukeaHodson latest article for @TheDrum, explores how #GenZ is challenging the Eurocentric landscape of pop culture, embracing their roots, and fostering a more inclusive society. https://t.co/mP0CtSlrWz

[NERDS Collective @nerdsldn]

ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ: The podcast decoding youth + culture EP.2 is now live featuring the legendary @kingadz – the streetwear VETERAN, published author, documentary maker, and cultural connoisseur.
https://t.co/Vdv6OxjuF8

[NERDS Collective @nerdsldn]

🚨ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ ft. CMO, @JDOfficial - Nadia Kokni

Our new podcast show ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ is live & direct.

Check out EP01 for our conversation with Brixton-born marketing legend Nadia Kokni 🏆.

🤓
https://t.co/aW4QfcrmW0

[NERDS Collective @nerdsldn]

🤓 DROPPING NEXT WEEK 🤓
𝘉𝘢𝘤𝘬2S𝘬𝘰𝘰𝘭, a podcast series decoding youth and culture, will be going live next week! Ft. CMOs, academics, marketing leaders, cultural engineers, futurists and consumers! https://t.co/e5CdH0etDe

[NERDS Collective @nerdsldn]

🤓 BIG NEWS 🤓 We will soon be dropping 𝘉𝘢𝘤𝘬2𝘴𝘬𝘰𝘰𝘭, a podcast series decoding youth and culture for brand
The podcast will feature academics, industry leaders, cultural engineers and consumers to help unpack Gen-Z's motivations, mindsets, ideologies and sub-cultures.

[NERDS Collective @nerdsldn]

🚨 The largest study of creators EVER was just published. 🚨
What did it find? That a new breed of #independentcreator is breaking free of social media and finding success on their own terms.

Read on 👇

https://t.co/zKDnUHJHDP

[NERDS Collective @nerdsldn]

🚨 https://t.co/YBsrfoivLC REBOOT! Check the all-new NERDS Collective site, live now on the world wide web 🌍 🤓 🌐

[NERDS Collective @nerdsldn]

Check out an article our founder Luke Hodson wrote for @Campaignmag, exploring the Gen Z paradox between tolerance and the desire to “cancel”.

https://t.co/0b70Cd7kDs

[NERDS Collective @nerdsldn]

Brands Are The New Bands

Check out our founders @lukeahodson latest article in @TheDrum, delving into how and why brands have become young people's primary culture and status signifiers.

https://t.co/h1FIABENsO
~
#Semiotics #YouthCulture #CulturalInsight

[NERDS Collective @nerdsldn]

New Article With @TheDrum Focused On The Future Of Loyalty Programs - Traditional loyalty programs are redundant, it's cultural communities that drive advocacy and cultify brands. Check out my article below for more information 👇🏻
https://t.co/JneH5EfKot

[NERDS Collective @nerdsldn]

Ohhhh shit..... JD Sports Christmas AD just dropped 🎅🏼👟
Congratulations, @NadiaKokni and the @JDSports team, very dope. An all-star lineup, with KANO centre mid, soundtracked with some old-school 140BPM.

https://t.co/VPzSZ7XBy9

[NERDS Collective @nerdsldn]

Check out our founder Luke Hodson's article in @Campaignmag: https://t.co/D46OIQ0qLj

[NERDS Collective @nerdsldn]

Shout out to @starter_story for the write-up on our founder Luke Hodson and the journey with NERDS 🙌🏻🙌🏻🙌🏻

https://t.co/LIMjsB7Gzl