Scott Gardner

Digital strategy & marketing executive and advisor to client-side senior marketing executives. Co-founder & Partner at New Media Advisors. Tweets are my own.

[Scott Gardner @newmediascott]

I’m entering the Pat McAfee show 4 leg relay guess: to win college football championship tickets:

299 seconds (4:59)

#pmsseatgeekrelay

[Lily Ray 😏 @lilyraynyc]

AI Overviews (SGE) is launching to everyone in the US this week and more countries soon.

#GoogleIO2024

[Scott Gardner @newmediascott]

@JeffRatcliffe My opponent has Justin Jefferson and TJ Hockenson. Should I start Nick Mullens as a defensive play just in case they go off? Or roll with Justin Fields at Cleveland?

[Scott Gardner @newmediascott]

Is your brand's SEO program overly dependent on tools to try to move the performance needle? Checkout some practical insights from @BrentBouldin on avoiding this trap. #seotips #problemsolvingskills https://t.co/t90QadnbDP

[Scott Gardner @newmediascott]

Is your brand meeting your customers' needs and securing a share of the PAA spotlight in Google? If you're in finance, healthcare, and professional services, pay close attention to this space.

According to Conductor's 2023 SEO industry benchmarks report…https://t.co/RwjwoMFqnw

[Scott Gardner @newmediascott]

Is your brand struggling to reconcile website subdomains vs. subdirectories? Checkout these insights from @BrentBouldin on which approach makes sense based on different business needs. https://t.co/b3p0YF6jph

[Scott Gardner @newmediascott]

Great insights from @thesearchguy on the integrated role SEO can & should play in XD strategy and site experiences. #enterprise #seo #newmediaadvisors https://t.co/zVup6awZOx

[Scott Gardner @newmediascott]

We are thrilled to welcome Tom Dwyer to the New Media Advisors team! Tom is one of the foremost experts in leading enterprise-level, local search programs and helping brands maximize digital reach, scale and engagement in the markets they serve. #localseo…https://t.co/u745y5zjKg

[Scott Gardner @newmediascott]

About 80% of business owners are denied commercial loans. Too often, businesses aren't the right fit for lenders (and vice-versa). Foro aims to match lenders with businesses that meet their financing strategies. We're proud to partner with Foro's mission…https://t.co/oOXeBDhCMW

[Scott Gardner @newmediascott]

Congrats to The Financial Brand on a top notch conference at the intersection of financial services, marketing, innovation & technology. It was fantastic to be back in-person with many industry peers, clients & colleagues. #fbforum

New Media Advisors te…https://t.co/ce1FxIantb

[Scott Gardner @newmediascott]

The most valuable customer is an unhappy customer. They’ll tell you how to become a better business. Hug your haters!

Hug Your Haters Model
1. Embrace complaints
2. Answer always
3. Answer fast
4. Answer with empathy

No response IS a response.

h/t @j…https://t.co/YWTfqyRHSh

[Scott Gardner @newmediascott]

Great career opportunity for a senior content strategist to work alongside an awesome team. https://t.co/3I0xT9ZxHT

[Scott Gardner @newmediascott]

The The Financial Brand Forum 2022 is in Vegas next week! If you're going, it would be great to meet in-person and share ideas on the future of digital marketing in financial services. Feel free to drop me a message if interested. I'm thrilled for an in-p…https://t.co/Tqz4lQW5IO

[Scott Gardner @newmediascott]

@KeepingItHeel Jordan, LT, Mia, Dean

[Scott Gardner @newmediascott]

Great opportunity for an #seo Analyst looking for an in-house opportunity with a growing brand. Truist is building something with a purpose-driven brand, that walks the talk. https://t.co/VVb40Ve5Z5

[Scott Gardner @newmediascott]

@willcritchlow Larry Johnson

[Scott Gardner @newmediascott]

What is the SEO X-factor?
Embedded SEO. It’s what determines the cream from the crop. Over the past 20+ years, it never ceases to amaze me how well SEO can work when it is deeply embedded into an organization.

I’m not talking about Executive buy-in, s…https://t.co/nSgtk5BGuK

[Scott Gardner @newmediascott]

I am thrilled to announce that @StefSettanni is joining the New Media Advisors team! He brings deep expertise in SEO, Content and digital strategy, having led high performance teams at industry-leading brands. He's a rock star. We're honored to have his u…https://t.co/lJMXkKcPlr

[Scott Gardner @newmediascott]

Want to hear from 2,500 journalists telling brands & PR folks what they want in a pitch? Here you go (4 highlights and the full report): 👇👇

#️⃣ Stay active on Twitter – 77% of journalists said Twitter drives the most value to them. 79% plan to spend mo…https://t.co/EK7OL2SJb6

[Scott Gardner @newmediascott]

Checkout @thesearchguy's insights into some of the key challenges brand marketing leaders are facing when trying to drive incremental lift across paid, owned and earned digital channels.

Thanks for to @MediFashions and Daily Ad Brief for the interview.…https://t.co/fQ8doWZl4E