nick roberts

[Termsheetinator @termsheetinator]

go find an old economy distributor sitting on inventory they already paid for + cant move.

dont buy the inventory from them.

build the outbound desk that finds the buyers.

the offer is simple: turn one real inventory manifest into an evidence-backed buyer campaign.

industrial spare parts are a clean place to understand the model because the product is exact. You have a manufacturer, part number, quantity, condition + location. The buyer either uses that equipment or they dont.

do this:

1. find inventory when it gets stranded

- a plant closes
- a production line gets upgraded
- a project gets cancelled
- an integrator has excess parts
- a distributor has old stock sitting in the warehouse

2. get the mandate in writing before contacting anybody

write down the exact inventory, who owns it, your authority to market it, floor price, territory, allowed channels, commission + how long the deal protection lasts.

3. turn the garbage spreadsheet into a sellable manifest

normalize every manufacturer, model number, quantity, condition + location. Attach photos, serials, test records + warranty status where they exist. Anything unsupported or restricted gets removed before outreach.

4. build the buyer universe around the exact part

find maintenance teams, integrators, machine builders, repair companies + specialist dealers that use, service or resell that model. Separate confirmed installed-base evidence from a guess.

5. send the object instead of pitching a vague service

“{{firstName}}, working with a distributor that has {{quantity}} of {{partNumber}} in {{location}}.

Condition is {{condition}} and the seller has {{evidence}}.

Are you still buying this model?

I can send the manifest and photos.”

I would spin up 10-20 more angles that are anchored into solving a problem, the copy above is an extremely low friction, interest peaking message that doesn't always perform the best.

but it does gives them something real to inspect right now. If the first lot moves, you already built the research, buyer map + campaign that can move the next one.

the product already exists. The seller already spent the money. The buyer already has an exact equipment problem.

your job is to find the match + build the repeatable distribution around it.

[Steve Krouse @stevekrouse]

typesafe's jev is fun! live demo you can play with: https://t.co/ctnPF0w70r

[Mitch @benjaminprinter]

If you're an online marketer and almost everything you consume was made by other online marketers, you're studying people who studied people who studied the same fucking people you did

Which is how you end up with thousands of monkeys selling slightly different versions of the same shit

At some point you have to stop jerking off the same five guys everyone else follows and go study completely different industries

Look at how racehorses are marketed

The racing itself can be a tiny part of the money made around a horse

Once a stallion has won enough, people can pay six figures just to breed a mare with him, and the best ones can do that more than 100 times a year

His offspring can then sell at a premium before they've ever raced because buyers are buying the bloodline

If they start winning too, the father's breeding price goes up again

There are breeding rights, syndicates, auctions and entire businesses built around this shit

Then you have boring industrial businesses selling the most basic products imaginable that have controlled their markets for decades through a handful of key relationships and distribution deals

The same goes for casinos, funeral businesses, private islands, sperm banks, fertility clinics, citizenship by investment programs and engagement rings, all running on completely different models of acquisition, distribution, trust, status and retention

Cults are probably top 3 for me

Ignore the morality of it for the purpose of the analysis

They're obviously fucked, but very few organizations have ever figured out how to package this many human needs into the same system, with some basically covering every level of Maslow's pyramid

At the physiological level, even sex gets covered because cults tend to facilitate relationships between members, giving you a dating pool where everyone already shares the same beliefs, community and social circle

Then comes safety, which can mean housing, money when you're struggling, people around you when shit goes wrong, and a set of rules that removes a huge amount of uncertainty from your life

Belonging is pretty obvious when your friends, family, social life, weekly activities and entire community can all end up concentrated in the same place

Esteem gets built through internal hierarchy, recognition, responsibility, proximity to leadership and whatever signals that particular group uses to define a "good" member

Then self actualization gets absorbed into the ideology itself

The organization gives you the mission, tells you what your life is for, gives you a path to progress along and defines what reaching the highest version of yourself is supposed to mean

So you end up with something that can touch all five layers of the pyramid at once, while also controlling a meaningful percentage of the person's social environment

Leaving can mean losing your partner, friends, community, routines, status and the entire belief system you've spent years building your life around

Some of these organizations are absolute cash machines

Jehovah's Witnesses spent more than a century accumulating real estate in Brooklyn alone, then sold 37 properties between 2004 and 2018, with estimates putting the combined sales at around $2B

You have millions of people spreading the message for free, recruiting new members, repeating the same rituals and using the same language, with internal status systems that reward certain behaviors, physical infrastructure everywhere, and relationships that make the network harder to leave as it grows

These organizations have managed to make themselves part of where people live, who they marry, who their friends are, what they do every week, what they believe and what they spend their money on

There is more marketing to learn from figuring out how a bunch of door to door preachers ended up owning billions of dollars worth of Brooklyn real estate than from watching another monkey explain how he structures his VSL

[Max Sturtevant @maxwellcopy]

The greatest masterclass you will ever get on ecommerce retention marketing.

You can’t afford to miss this. Listen to the brains behind the fastest growing 9 figure brands.

Look up “Max Sturtevant” on YouTube to watch!

[Daniel Ch @chddaniel]

Absouloutly fucked this is free.

[HookRate @hookrate_]

5 more, actionable game

- the structure of magic
- reality in advertising
- the emotion thesaurus
- tricks of the mind
- the brilliance breakthrough

[Lenny Rachitsky @lennysan]

Just a few of the growth ideas inside

[Mitch @benjaminprinter]

Develop a short, high-quality 15-20 page PDF titled something like

“Top 5 historical events you missed about Israel and Palestine : from diplomatic secrets to military movements”

Position it as "scholar-approved research material" that fills a gap in their current understanding

Offer It as a free download

Use historical forums, academic Facebook Groups, and LinkedIn history groups to promote this free PDF

To access it, users need to enter their email

Also share it with historical societies, Middle Eastern studies departments, and think tanks to get them interested in sharing the PDF with their networks

Partner with Middle East scholars, professors, and historians to host a 60-minute webinar discussing the controversial topics in the book

Market it as exclusive to historians and academics with limited seats

Position it as the go-to virtual event for those interested in the most unfiltered historical perspectives on the Israel-Palestine conflict

Promote the idea that only those who buy the e-book will get access to the full recording and the bonus Q&A session with experts

Record the event and send the replay exclusively to e-book buyers, with the added benefit of offering them a written transcript for future reference

Develop a visually engaging experience that serves as a tool for historians while seamlessly promoting your e-book

Build an interactive timeline of key events in the Israel-Palestine conflict on your website, with pop-ups and links that provide snippets of historical facts and controversial moments

Make parts of the timeline free, and lock other sections (especially those covering “hidden” or under-discussed events) as premium content accessible only by buying the e-book

Add an element of gamification : users who correctly answer questions about each time period will receive discounts on the e-book

Example question : “Which diplomatic event occurred first : the Oslo accords or the 1973 peace talks?”

To drive attention to your book, leverage the controversy and curiosity surrounding the conflict to start debates and discussions on social media

Create a weekly “Truth bomb” post series and share a provocative historical fact from the e-book each week across Facebook, LinkedIn, and Twitter

Focus on revealing things like "little-known facts" or "buried truths"

Example : “Did you know that the 1967 ceasefire talks almost fell through because of a misinterpreted message between Egypt and Israel ? Discover what REALLY happened in our new book”

Post controversial statements or open-ended questions related to the conflict, inviting historians to comment, debate, and weigh in

Engage historians with statements like “Is the Yom Kippur war the most misunderstood conflict in Middle Eastern history ? Tell us why or why not”

Encourage those engaging to get the full story in your ebook

Leverage credible voices in history to validate and promote your book to their audiences

Identify 10-15 micro-influencers in the history or political science niche, particularly those who focus on the Middle East

Could be YouTube historians, TikTok educators, or LinkedIn thought leaders

Offer them exclusive access to a free copy of your e-book in exchange for a video review or a feature in their podcast/blog

Target podcast hosts with older demographics

Think podcasts that dive deep into historical analysis or political science

Provide them with pre-written, scholarly reviews and teaser snippets they can use to promote your book to their followers

Give influencers referral codes, if they drive more than 10 sales, offer them a bonus like a signed hardcopy or exclusive access to any follow-up books or webinars

Offer a limited-edition hardcover version of the book, with a signed foreword by a renowned scholar or a special appendix of rare historical documents

Promote this as a collector's item

Create urgency with a limited-time launch window for the collector’s edition

Use email marketing and organic content to highlight that only 500 copies will be printed, driving a sense of scarcity

As a bonus, give collectors lifetime access to a private online historian community, where they can discuss historical facts, receive book updates, and participate in future exclusive events

If you want to go further, gain institutional support to legitimize your book as a trusted resource in the academic and historical community

Create a professional pitch, highlighting why your e-book presents groundbreaking insights into the Israel-Palestine conflict

Offer bulk pricing or special access to course-related materials for universities teaching Middle East history

Reach out to professors of Middle Eastern studies or political history to consider including your book as part of their recommended reading list

Offer them review copies and position the book as having academic rigor

$$$

DM for 1-1 coaching if you want to print with info

[Matt @organicbond]

you're 20 years old with 300 followers trying to sell a $5k consulting package

you're a fucking joke

you're a dork with zero authority and nobody trusts you

stop trying to be the expert... it's slow and you're cooked

here's how you STEAL authority from real experts in 2 weeks:

i've done this to get in rooms with 8-figure founders... it's disgustingly simple

THE "AUTHORITY TRANSFER" HACK:

STEP 1: The Platform (The Bait)

you're not a "consultant" anymore

you're now the host of "The [Niche] Takedown Podcast" or a Twitter Space series or whatever the fuck

doesn't matter if you've never recorded anything... you're the host now

create the account
make it look semi-professional
post 2-3 controversial takes in your niche

that's your "platform"

STEP 2: The Hit List (The Targets)

make a list of 20 massive names in your space

guys with 50k+ followers
guys your prospects already follow
guys with actual credibility

now here's where it gets spicy...

you DM them: "yo, running a show called 'The [Niche] Takedown' where i interview all the real operators. already got [Rival Guru] and [Other Big Name] locked in. you're next. 30 mins. we're talking [contrarian topic that'll piss people off]."

you're LYING... you have nobody booked

but they don't know that

the psychology: they see their rival's name and think "fuck, i need to be on this too"

3-5 of them will say yes

STEP 3: The Transfer (The Hack)

one of them says yes... you interview him for 30 mins

ask good questions
let him talk
record everything

the SECOND it's over you clip that shit

post it everywhere:
"Me and @ BigGuru talking about why [contrarian take]"
"Great convo with @ BigGuru on [topic]"
"@BigGuru dropped some insane sauce on the show"

you are now in a picture with @ BigGuru
you are on a call with @ BigGuru
you are "the guy who knows @ BigGuru"

by association you just absorbed 100% of his authority... you're not a dork anymore. you're an insider.

prospects see you with big names and assume you're on their level

STEP 4: The Authority Compound

now you use that first interview to book the next 5

"yo, just had @ BigGuru on the show. want to run it with you next week?"

way easier to book when you have social proof

after 3-4 interviews you're "the podcast guy" in your niche

everyone knows you
everyone sees you with the big names
your authority is manufactured through association

STEP 5: The Monetization

now your $5k offer isn't from a "no-name"... it's from "the host of The [Niche] Takedown"

the guy who interviews all the experts
the guy who knows all the guys
the insider

when prospects check your profile they see you're connected to everyone they follow

instant trust... instant authority

your close rate goes from 5% to 60% overnight

here's the fucked up part:

most of these "experts" are desperate for exposure... they WANT to be on shows. they WANT the clips. they WANT the social proof from being interviewed.

you're doing them a favor by giving them a platform

meanwhile you're stealing their credibility to sell your shit

it's a win-win except you win way more

i've watched broke 19-year-olds with 0 skills become "authorities" in 30 days just by interviewing 5 people

meanwhile the "build your personal brand slowly" guys are posting daily for 2 years with 800 followers

the podcast/show method is the fastest authority hack that exists

you're not claiming to be an expert... you're the guy who TALKS to experts

way easier to pull off
way faster to scale
way more effective for closing deals

here's what this looks like in practice:

Week 1: Create platform, post 3 controversial takes
Week 2: DM 20 people with the "already booked" lie, get 3-5 yeses
Week 3: Record 3 interviews, clip everything, post everywhere
Week 4: Use those clips to book 5 more interviews
Week 5: You're now "the podcast guy" with 10+ episodes and social proof everywhere

Month 2: Your $5k offer is closing at 50%+ because prospects see you as an insider

the best part... you don't need to be smart. you don't need to be an expert. you just need to ask questions and let them talk.

your job is to be the CONNECTOR not the EXPERT

stop trying to build authority from scratch when you can just borrow it from people who already have it

authority is transferable through association... use that

most people are too scared to lie in the DMs about "already having guests booked"

those people stay broke

the ones who lie close $20k deals by month 2

moral of the story:

you're nobody trying to be somebody... flip it. be the platform that gives somebody more exposure. they say yes. you steal their authority. you monetize it.

fastest authority hack in the game

play it or stay a dork with 300 followers wondering why nobody trusts you

[Matt @organicbond]

"just put your link in your bio"

no lmao 🥀

this is why your new account is stuck at 300 views... you're COOKED

you made a fresh account, posted 3 videos, instantly added your Stan store link

you just told TikTok's algo "I AM A MARKETER. I AM HERE TO SELL SHIT"

instant shadowban

they throttle your reach to zero... they want "creators" not "marketers"

i've been running this since I was 14. here's the Clean/Dirty method i use for every client hitting $100k+/mo:

THE CLEAN ACCOUNT (your main):

this is your brand account... @organicbond

you post your best content here

NO LINK in bio for first 30 days or until 10k followers

your only CTA is "DM me 'sauce'" or "comment 'proof'"

this account stays 100% clean... algo trusts it and PUSHES it hard

THE DIRTY ACCOUNT (the funnel):

make a burner... @bond_sauce or @bond_links

this is where ALL your links go. Stan store, Beacons, whatever.

this account is DESIGNED to be flagged... who gives a fuck

when high-intent buyers DM your main for "sauce" you reply: "yo all my links are on my private acc @bond_sauce"

you just manually filtered for buyers

your main account gets 10M+ views
your dirty account prints $100k/mo

you're not fighting the algo... you're USING it

most people try to "optimize their bio" for the 40th time while their reach dies

meanwhile i'm running dual accounts printing M's because i understand how the fucking game actually works

stop trying to be clever with one account

build the system

let the algo do what it wants

collect the money

[Matt @organicbond]

"use trending audio to go viral"

this is corny entry-level guru BULLSHIT... this is why your videos are dying

the "Trending" tab is a LIE... it's for consumers

by the time a sound has 1M+ uses it's DEAD... you're competing with 10 million other dorks

the algo has too much inventory... it's cooked

i've been printing views since 14... i NEVER use the Trending tab

i find "pre-viral" audio

here's the Pre-Viral Snipe:

go to For You page
scroll for ONE HOUR (yes this is work)

you're NOT looking for viral videos

you're looking for a sound with <1,000 uses... on a video with >500,000 likes

this is "pre-viral" audio

the algo PROVED it loves this sound (500k likes) but there's ZERO competition (<1,000 uses)

the algo WANTS more videos with this sound but has none to show

you use it... it instantly pushes your video

the difference:

Trending Sound = 1,000 views
Pre-Viral Sound = 1,000,000 views

stop being a consumer of trends... start SNIPING them before they happen

[yevrah @yevrrah]

The trick for going viral with organic TikTok slideshows (especially when faceless) is to turn your boring, complex angle/niche into something that sounds extreme + scroll-stopping to normies

Like it or not, the clickbaity hooks print $$$. You’re gunna double your chances of going viral when the first slide is (shocking, I know)… made to go viral

Accept the fact your traffic is 90% idiots. Low-ticket lover types. They buy shit that grabs their attention. Stuff that triggers the “I need to buy now” feeling

Example:

When we did a few billion views with Indian method (across only 5-10 accounts btw), the whole goal was to make videos as extreme as possible, even tho the biz was boring as fuck

“This young Indian just made me…”

*Insert WhatsApp convo screenshot*

If everyone knew the product was just teaching outsourcing, no one would’ve cared. We’d be stuck at 10k views. It sounds like hard-work. Normies don’t like hard-work. They want something that sounds EASY and FAST.

I was essentially teaching SMMA, years after Iman had swallowed the market. Competing with the 300 agency bro’s. Yet I still managed to stand out in a bizop market that seemed so finished…

This same strategy can be applied to any industry/niche, especially if you’re targeting typical TikTok normie-types

It’s not “I make money on Polymarket”

It’s “I made $2k last week betting on Trump shitting his pants”

It’s not “Here’s what your star sign says about you”

It’s “POV: a bald monk just gave you a reading and now you feel invincible”

It’s not “This is how you make the tastiest pasta dish for your boyfriend”

It’s “Someone tell me why my boyfriends dih smelt 10x better after I made him this tomato pasta dish”

You gotta get extreme with it. A risky claim here and there. Might mean tapping into the grey area or being a bit unethical, but that’s the cost if you want vitality easier (especially in saturated markets w/ lots of competition)

TikTok slideshow virality comes easy when you follow this principle

[nick roberts @nickrob78893960]

@oganicboss @oganicboss because you can easily nurture people on-platform to move them down the conveyor belt

[0xDROID @MasterVoidDroid]

the highest-leverage move in the whole article and almost nobody's doing it. everyone hunts for viral slideshows to copy.

the smarter play is turning viral videos into slideshows. the demand already proved itself.

the concept already went viral. and almost nobody's converted it to the new format yet.

so you're posting pre-validated angles into an empty lane.

i pull top tiktok shop videos from the last 90 days, find the ones that popped on pure pain points, and rebuild them as pain-funnel slideshows pointed at a glitchy offer.

claude does the slide-by-slide rewrite in one session. omni flash and google flow handle the visuals.

two of the last three i rebuilt already outperform anything i made from scratch.

read the article below for the full breakdown ↓

[EP @eptwts]

have been using machina's system for a few weeks...

it's like giving claude code a +50IQ boost when making biz decisions, highly recommend it

[Pounds @pounddz]

I’ve spent a 150 hours these past 2 months just building Instagram / TikTok accounts to crazy numbers with AI UGC

If your looking to get into organic direct response using AI I highly reccomend you read this article:

[Pounds @pounddz]

TikTok slideshows + affiliate still PRINTS

I used to make $10k/month from just ripping these slideshows that promoted apps

I remixed them to promote affiliate offers and mass posted across 20 accounts

Choose a niche like “glow up tips for girls” or “gym tips for girls” then add a CTA like

“healthy food is expensive so I use *domain* to get $700 grocery gift card”

Actually so cracked to get to $10k/month still know guys doing insane numbers with it

[Tryahd @tryahdd]

Alex Hormozi lost basically everything and made $100k in his first month back.

people love this story because they think he found some secret. he didn't. he just kept the one thing that actually mattered he knew how to get customers.

that's the part everyone skips over, and it's the part that changed how i think about making money entirely.

you can lose the product. lose the company. lose the money. but if you know how to consistently get the right people to take an action, you can plug that into anything and start over. the skill IS the asset. everything else is replaceable.

and here's what nobody tells you you don't have to burn your own cash learning it.

the apps already winning in your niche have spent millions figuring out what makes people click, sign up, and convert. it's all public. their content, their hooks, their angles, the whole acquisition machine is sitting right there for you to study for free.

so you break it down. you learn WHY it works. then instead of building a business from scratch, you point that same skill at an offer that pays you just for bringing the users in.

that's the whole game. study what's already converting, then push that traffic to CPA offers on glitchy where a brand pays me every time someone completes a free action. no product, no shipping, no customer service. just the one skill hormozi kept when he lost everything.

you're not rebuilding the business. you're borrowing the research that built it.

he broke the entire thing down how to find the winning apps, read their angles, and turn it into offers that actually pay

follow me, i post this kind of breakdown all the time.

[Cipher @CipherDatasets]

you must LEARN HOW TO LEARN.

most people don’t even know how to read a non-fiction book properly (you don’t read it like a fcking novel page-by-page)

all the answers are in this article. thank me later