Nicole Masterson

Digital Marketing Analyst 10+ Yrs | Google Ads | AI | Apps | Iowa native | She/Her | Tweets are my own

[Nicole Masterson @nicmasterson]

ok but did you try using the word [bonita] in the headline?

[R/GA @RGA]

Just heard someone describe a single complete sentence as "long copy"

[Lily Ray 😏 @lilyraynyc]

The new Bing is now going off the rails, insulting users and questioning its own existence. This is fine.

h/t Alec Cole

https://t.co/KYcCwAlixk

[Nicole Masterson @nicmasterson]

@Suzzicks My kindergarten teacher always used hairspray

[Nicole Masterson @nicmasterson]

@joehall Collecting coins is fun if you are into history. It’s fun to tell people I’m a numismatist. Plus the coins don’t take up much physical space.

[Aaron Levie @levie]

If you’re not saying please and thank you in your ChatGPT conversations, then you’ve clearly never seen a sci-fi movie and good luck to you.

[Alexandria Ocasio-Cortez @AOC]

Student loan hack: not only are standard Fed loans eligible, but so are parent PLUS loans.

That means a family could 2x or 3x their loan cancellation 💸

Ex: if a parent making <$125k took out a PLUS loan for their kid and got a Pell grant themselves,they EACH get $20k cancelled

[Mark Roddy @digitallogic]

Quick reminder of how Q4 works: If it hasn't happened by November 15-ish, it ain't happening till January.

[Nicole Masterson @nicmasterson]

@MattHaneySF Free BART rides!! Just let us try it for a week and see what happens.

[Nicole Masterson @nicmasterson]

@fredbenenson I’m a J&J 1x, Moderna 2x, Capricorn Sun / Scorpio Rising, plus I got the flu vaccine at the same time. I felt totally fine after.

[Nicole Masterson @nicmasterson]

We just watched a person use a photo of a bagel + kw “purse” and was served bagel purse shopping results

[Nicole Masterson @nicmasterson]

You’ve heard of DALL-E 2. Now Google lets you combine an image search + keywords to generate search results🤯 #SearchOn

[Nicole Masterson @nicmasterson]

The #SearchOn event is Google just casually announcing mind melting futuristic search features. 10/10 very Googley.

[Allison Grinberg-Funes @agracefulgrin]

You know what would get me back in the office?

A Scholastic Book Fair.

[Jason Bradwell 👋 @JasonRBradwell]

Remember this when building a GTM strategy:

43% of B2B customers prefer to not interact with a sales rep at all

[Kim Doughty @howdydoughty]

YOU KNOW WHEN YOU GOOGLE SOMETHING AND A BUNCH OF LINKS SHOW UP? WELL GOOGLE HAS AN ALGORITHM THAT CHOOSES WHICH LINKS TO SHOW AND MY JOB IS TO HELP MY CLIENTS WEBSITE GET CHOSEN BUT THAT’S COMPLICATED BECAUSE THE ALGORITHM IS A BLACK BOX WHICH MEANS THAT WE DONT ACTUALLY KNOW TH

[Aleyda Solis 🕊️ @aleyda]

Google's Content Quality & Helpfulness Questions 🙋🏻‍♀️ - A Checklist with Questions to Ask in English and Spanish:

https://t.co/z3rZXt3feJ

I have expanded the Checklist that featured E-A-T related questions to include also Helpful Update related ones to assess your content 👌