Nicole

philosopher queen. semi-food historian & chef. bird lover. I convert customers for SaaS too.

[Aniruddha Mishra (Ani) @adswithani]

Everyone’s focused on creative and copy.
The top 1% of brands? They’re winning in the comments.

Across 1000s of Meta ads I’ve run this year, here’s what I’ve seen again and again:
⚠️ Spam that tanks social proof
⚠️ Missed questions from high-intent buyers
⚠️ Trolls + hate killing CTR
⚠️ Product confusion that goes unaddressed

Most teams focus on creative, media buying, landing pages…

But ignore the only place your buyer actually talks back: the comments.

💡 A few months ago I was introduced to a tool (currently in private beta) that completely changes how I manage comments across client accounts.

It:
✅ Flags the garbage that kills performance
✅ Surfaces legit buyer Qs and hot leads
✅ Uses my own brand voice when responding
✅ Works across all ad handles, from a single view
✅ And learns from every action I take

🚀 It works incredibly on all budget ranges.
The difference in ROAS after fixing comment strategy? Unreal.

Want early access?

I’m able to invite ONLY 80 people who drop the word “unlock” in the comments.

Like this post

Comment “unlock”

Make sure we’re connected so I can DM you!

♻️ Repost to help other marketers who are still flying blind in their comment sections.

[Nicole @nicolecsilver]

@adswithani Unlock

[Eddy Okun @eddy0k]

We wrote up a deeper breakdown here https://t.co/7YQKVHIDFx.

Curious is anyone else seeing this too?

[Eddy Okun @eddy0k]

We were seeing it like crazy for our users...

More spam. More toxicity. More chaos.

So we pulled the data.

We analyzed 45,000+ comments across Facebook, IG, and Meta Ads.

The spike in harmful content was worse than we thought. 🧵

[Brattiez @BrattiezNFT]

grab your gel pens we're talking about pfps

[Nicole @nicolecsilver]

.@AndreaHorwath @fordnation Create a new emergency service that connects citizens to unarmed social workers trained to provide care in crisis situations. #defundthepolice https://t.co/cbkwCQKhju

[Nicole @nicolecsilver]

. @cityoftoronto @environmentca have you seen this #hullmark construction site that is polluting our city with styrofoam? Is packing styrofoam insulation even up to code? #cityofTO

[Nicole @nicolecsilver]

@cityoftoronto @environmentca have you seen this #hullmark construction site that is polluting our city with styrofoam? Is packing styrofoam insulation even up to code? #cityofTO

[Nicole @nicolecsilver]

Excited to be hosting with you @MattNavarra ! I sense you’ll be dropping some wicked wisdom next week 🤓 #socialmediamarketing #igstoriesmarketing

[Matt Navarra @MattNavarra]

Looking for Tips on how to make awesome instagram Stories... This is for you. And it’s FREE! 👍👌

[Nicole @nicolecsilver]

@RDefina You should listen to the podcast. it's phenomenal.

[Nicole @nicolecsilver]

hey @linkedin #freelancers and #writers, I just wrote about the 3 best things I learned while freelancing for the first time. Check it out here 👉 https://t.co/hohtFPO2kO #gigeconomy

[Nicole @nicolecsilver]

Three things I learned from working freelance for the first time. https://t.co/wO3e3xGn0X

[Joe Teo 🇲🇾🇨🇦 @JosephTeoLS]

Thanks to @jeanbeanfree for sharing her insights on this topic.
Huge shout out to our content marketer @nicolecsilver for helping me and giving me actionable writing advice. 🙏

[Nicole @nicolecsilver]

@TorontosMayor @JohnTory Nearly got hit by a BUS because #TO infrastructure is unsafe for pedestrians and #cyclists. Your thoughts and prayers didn’t save me. An alert bus driver did.

#SMDH that Toronto is a dinosaur when it comes to safety measurements

[Nicole @nicolecsilver]

I try to celebrate #BikeToWorkDay every day. Last week I was seriously injured because @TorontoComms infrastructure is just not bike friendly. Not sure I’ll ever be biking in this city again 😔 how can we celebrate biking when it puts our lives at risk?

[HeyOrca | Social media management tool @HeyOrca]

Are you an agency attending #smwnyc? Level up your client experience. 😁

WIN a FREE year of the ultimate social media planning and approval tool! #agencylife
https://t.co/Drg14FKJm6

[Nicole @nicolecsilver]

Very proud of @HeyOrca and everything we do and offer for our clients! WIN A FREE YEAR! #Agency #AgencyLife #Marketing https://t.co/UbjpgYofKK

[HeyOrca | Social media management tool @HeyOrca]

If you're an #agency attending #SMWNYC, be sure to join @JosephTeoLS for his talk on how specialized #agencies can outmaneuver the industry giants. More info here: https://t.co/uQsJ5nyhq8

[Nicole @nicolecsilver]

@girlsmentorship 🚀Definitely bringing Tardigrade! Resilient, adaptive, and invincible!🌗

What about you @BillNye @neiltyson @KrishanaSankar?
#gettingyourgoals #interviewprep #empowerwomen #mentorship

[Nicole @nicolecsilver]

⚡️💫Looking forward to watching the @HeyOrca CEO, Joe Teo's, talk: how niche & specialized agencies can compete with industry giants.💫⚡️

Very relevant given the changing agency and digital marketing landscape. #marketingfirm #marketing #agency https://t.co/UbjpgYofKK

[HeyOrca | Social media management tool @HeyOrca]

If you're an #agency attending #SMWNYC, be sure to join @JosephTeoLS for his talk on how specialized #agencies can outmaneuver the industry giants. More info here: https://t.co/uQsJ5nyhq8

[Nicole @nicolecsilver]

@shawnmicallef thank you for writing about the king street corridor pilot project. 👏🏻👏🏻👏🏻