thatch

🚀 @laylodotcom
👨‍🚀 thatcha.eth

music | marketing | web3

[Alec E @AlecEllin]

Feb at @laylodotcom

- 2 Million new fans
- Music: Usher, P1 Harmony, Girl in Red, Vampire Weekend, Young Miko, Connor Price, Glass Animals, Rolling Stones, Becky Hill, Porter Robinson, Isoxo/Knock2
- Events: Veld Festival, Krankbrother, Wonderfont Festival, Northlands Live Festival, Stern Grove Festival
Sports: Charlotte Hornets, San Diego Seals, Connecticut Sun, Spokane Indians
- Broke our revenue record

[Joe Pompliano @JoePompliano]

Amazon is paying $100 million to broadcast the NFL's first-ever Black Friday game.

But it's really a chess move to steal market share from brick-and-mortar stores and generate online sales.

Let me explain 👇

Thanksgiving Day football has always been huge.

Last year's games averaged 33.5 million viewers, including 42 million viewers for the Cowboys vs. Giants — the most-watched regular season game of all time.

2022 Average Viewership
• NBA Christmas Day: 4.27 million
• NFL Thanksgiving Day: 33.5 million

But the NFL has never done a Black Friday game because 1) it's a holiday known for people leaving the house to go shopping and 2) the Sports Broadcasting Act of 1961 prohibits NFL games on Fridays after 6 pm ET and all day on Saturdays during the fall.

This rule was implemented by Congress to protect high school and college football from seeing a decline in attendance and viewership because of the NFL.

But Amazon offered the NFL $100 million for the game, so they decided to put it at 3 pm ET to skirt the rule.

And it's an even better deal for Amazon.

Amazon is allowing anyone to watch — Amazon's first TNF broadcast generated more Prime sign-ups than any other 3-hour window in company history — and Amazon is also reportedly charging 2x more than their TNF broadcast for 30-second ad placements.

Cost Of A 30-Second Commercial
• Thursday Night Football: $440,000
• Black Friday: $880,000

But more importantly, Amazon will leverage its new ad strategy called "audience-based creative."

This will enable brands to target different audience segments with different ads in the same time slot.

For example, according to Ad Age, Bose will show three different ads using Amazon's ad technology.

The first ad features Joe Burrow and will be delivered to non-Prime members, while the other two Bose ads will feature different products and be shown only to Prime members based on their Amazon Prime search history.

And here's the best part...

These targeted ads will also be shoppable, meaning viewers can watch the commercial, place the product in their cart with the click of a button, and checkout without ever leaving the broadcast.

That makes Amazon's broadcast far more valuable than a typical commercial — brands will be able to retarget these customers after the game — and it also gives us a view into how brand advertising could look in the future.

Companies like Amazon and Apple are only going to spend more money on live sports rights, and their ad targeting could change how brands market forever.

Now that's pretty damn cool.

** If you enjoyed this breakdown, follow me @JoePompliano for more sports business content **

[Alec E @AlecEllin]

Today @laylodotcom we were fortunate to work with the incredible @NICKIMINAJ and her team around the announce of #ThePinkFriday2Tour

Nicki being the superstar she is, drove the single most site traffic we’ve ever seen at once which subsequently overloaded our servers for about 15 minutes. We’ve now increased our server capacity by 3x, the site is running smoothly and Nicki got hundreds of thousands of fans signup in just the first hour.

We want to thank Nicki and her team for trusting in us to partner on this tour and thank her incredible fanbase for their patience.

We will be painting our office pink in appreciation and can’t wait to see you all on this tour!

[Nicki Minaj @NICKIMINAJ]

#PinkFriday2Tour

https://t.co/gAqTChIyDE

[Alec E @AlecEllin]

June at Laylo
- Wide scale rollout of our @Shopify Integration
- Partnered with an entire league (TBA 😉)
- "Day of Multidrops" with our most tours in one day Including @ZHUmusic, Summer Walker, @fayewebsters ,@micotoronto and @thebandcamino
- Partnered with Comic Con LA
- Reached over 10 Million Fans!

[Milky Chance @MilkyChance]

We shot this acoustic version of ‘Living In A Haze’ on a day off on tour in Valencia, Spain. This is for going on holiday with your friends.😍

[thatch @niftxo]

@genies @akashrnigam @SquawkCNBC 👀👀👀

[ClutchPoints @ClutchPoints]

Mark Jackson: "Did you know this guy's nickname?"

Jeff Van Gundy: "No, from my dad when I was 5 or 6! You can't make fun of my 87-year old dad!"

MJ: "Please tell the world your nickname."

JVG: "Jefferino Hot Dog Buddy. That's it!"

MJ: *dies* 🤣

[ladidai (@ladidaix) 💋 see linkinbyeo @ladidaix]

Connect directly to your fans as early as possible.

Social media algorithms change. But phone & email are forever.

@laylodotcom is great for this.

This is not an ad, my own artist @TKtheLegend uses them & it has helped put tens of thousands of dollars in his pocket!

D2C >>>

[chart data @chartdata]

Ghostwriter's AI track "Heart On My Sleeve" earned a reported 1.4 million US on-demand streams prior to its removal (via Billboard).

[thatch @niftxo]

@_palapaman_ get the bread

[Z @BrianZisook]

I spoke with 5 labels last week, and all of them, independent of one another, acknowledged the obvious: Releasing new music on Fridays — for most acts — no longer makes sense. I expect more labels to embrace off-cycle (Mon to Thurs) releases in the weeks and months ahead.

[Mitchell Cohen 🌱 @mitchellcohen]

This song is VIRAL on all platforms right now.

But I think it's all a genius marketing stunt...

Not by Drake, but by a SaaS startup.

Here's a 30-second summary of the ai Drake song and my prediction of who's behind it. 👻

[thatch @niftxo]

@sonastream @TKtheLegend

[thatch @niftxo]

@The101radio I’D LOVE TO HEAR “EMERGENCY CONTACT” BY @piercetheveil PLAYED!

[polycam @Polycam3D]

Polycam used live onstage by the @NBA commissioner! In the future you can 3D scan yourself into NBA games, or you can do it now in our app😉 #nba

[thatch @niftxo]

Esgetit!
https://t.co/8Bd2gI1Lt2

[thatch @niftxo]

@JoshBobrowsky @SUPERF3ST @rickfarman WAGMI SUPERF3ST

[Ali Adab @Ali_Digital]

Over 20k signups for CJ So Cool's upcoming sneaker drop https://t.co/IdnLGEosf5. This is going to be a big year for creator-led brands! @SoleSavy @laylodotcom @AlecEllin

[thatch @niftxo]

@Ness_Graphics thatcha.eth