I saw this ad in Paris and it's a masterclass in creativity. Seriously, I can't get it out of my head.
Being creative isn't easy. But it pays off.
The internet belongs to those that let their imaginations run free.
This new ad by Oatly is exactly this.
Paris has this rule: ads on walls need to be more art than pitch.
Oatly grabbed this rule and ran with it for their city debut.
They splashed murals around town, masquerading as just another piece of street art.
But wait for it... along comes an Oatly truck, lining up its load, and suddenly, the mural tells a whole new story.
It's a clever, playful dance with the rules, showing Oatly's style while giving Parisians (and the internet) a wink.
I'm not a fan of Oatly (more of a 2% regular milk guy), but it's a reminder that pushing the creative limits puts you at an unfair advantage.
Oatly was able to spot what I call as "invisible opportunities".
They saw an opportunity where others saw a limitation.
They could have easily promoted their products like everyone else. And they they'd be like everyone else.
Here's something for you to think about:
In your space, there are invisible opportunities masquerading as constraints. The trick?
Look where others aren't.
The gold isn't in the problem; it's in the unique solutions only you can see.
How do you push the limits on rebelling and fun?
How do you GO BIG but in a punk rock way?
People can feel that. Those stories resonate.
In case Mercator projections have ruined your perception of continents' scales, this is the true size of Africa
[source, read more: https://t.co/oq9VKExEMx]
[hi-res: https://t.co/5U4F8Xorsh]
Over the course of 3 days scientists pumped 10 tons of cement into an abandoned ant hill. After weeks of digging, the colony’s intricate & impressive structure is revealed. This one
[full video, from "Ants! Natures Secret Power": https://t.co/ol5WJZUEpG]
https://t.co/G71KrCYafP
United will change its boarding process to make it faster—windows first, then middle, then aisle. Remember that time, on "NOVA," where Southwest gave us a plane, and we TESTED competing boarding patterns to see which was actually the fastest?
https://t.co/La0p4F3fJe
Way to bank a cool $400-500M each year. And I doubt if anyone would balk at that price point. It’s going to be a battle between your wallet and your addiction.
Concentrating more on ergonomics and geometry, the MC 205 Recycled Cardboard Armchair is constructed using a push-fit system that generates maximum stability while reducing the weight
[📹 Nordwerk Design]
In 1951, Adelbert Ames created the mind-boggling ‘Ames Window’. It’s so effective that even when you know how it works you can’t break the illusion
[📹 The Curiosity Show]
.@WyzeCam I continue to have connectivity issues accessing my Wyze locks in 2 separate locations. I emailed support (yesterday) but am still waiting for a response.
Please advise.
#CustomerSatisfaction#customersupport