Noah Martins

building 📱📚💪
prev: co-founder/ceo at @fijit_club (we built 🤪).
BITS Goa 🤙

[Noah Martins @noahfromgoa]

I noticed a pretty cool stat in our data today - since May 18, there hasn't been a single day without someone on Bookmarkk finishing a book! Its now 10 books completed/day on average 💪

It's so awesome to see these people using our app to build a real habit. Btw, 100% of our users pay to use the app, and 30% have finished a book already!

That's about 350 books 📚
by 110 people 👥
in the last 100 days. ⏳

Over the next few days/weeks, my goal is to figure out how to scale some of the janky systems we put together to test the core loops, so that we can grow faster and meet all the demand on the waitlist. Then we can actually start to explore more growth channels.

Ngl, I'm having so much fun building this thing. And it works. Our users are going from wannabe readers to building a solid reading habit, in weeks. Long form reading is the highest leverage self improvement habit out there, and Bookmarkk makes it more fun than ever before - through habit formation, community and insights.

If you wanna see if for yourself, join the waitlist today: https://t.co/A2IuIYqsnD

#reading #startup #selfimprovement #stopdoomscrolling

[Elon Musk @elonmusk]

@AJamesMcCarthy Read books, talk to people & iterate rapidly with hardware & software

[Noah Martins @noahfromgoa]

People took more than 10,000 quizzes in less than 100 days on my new app :))

[Noah Martins @noahfromgoa]

People took more than 10,000 quizzes in less than 100 days on my new app :))

[Noah Martins @noahfromgoa]

This weekend, our readers crossed 10,000 quizzes completed on Bookmarkk! 🥳

Every quiz is simple: finish a chapter, answer a few questions on it, and earn XP.

But the quiz doesn’t work in isolation.

The XP moves you on a weekly leaderboard.
The leaderboard gives the week some stakes.
A WhatsApp "book club" makes reading feel slightly less like a lonely monk activity and slightly more like a sport.

People debate answers.
Celebrate perfect scores.
Complain about hard questions.
Roast each other for farming XP on Sunday night.

Somewhere in that loop, the quiz stops feeling like a test and starts feeling like a reason to read one more chapter.

The first 1,000 quizzes took 48 days.

The most recent 1,000 took about a week.

It’s still early, and there’s a lot we’re figuring out.
But 10,000 quizzes feels like a small sign that the loop is starting to work :))

If you wanna try it out yourself, get early access to Bookmarkk today! (https://t.co/A2IuIYpUy5)

#startup #reading #habitformation #milestone

[Noah Martins @noahfromgoa]

@vatsal_sanghvi Real

[Noah Martins @noahfromgoa]

@sahildotxzz Thanks Sahil!

[Noah Martins @noahfromgoa]

Career update! 💥 2.5 months ago, I decided to go full time building my new startup - https://t.co/7eCvJ3u8Pf (a habit app for reading).

The journey has been nothing short of incredible so far. Everything happened so fast after that, and I got so laser focussed on executing, that I didn't really have the bandwidth to drop any updates here.

But before I post anything more about https://t.co/7eCvJ3u8Pf, I would like to take a moment to thank @vivekr94, @sashank_v, @TahaTinwala1 and everyone at Actioneer, for an incredible time being a part of the Growth team.

Right before https://t.co/7eCvJ3u8Pf, I had the privilege of being a part of the early journey of Actioneer, back when it was still called GameRamp, and it genuinely was a major learning adventure for me.

Vivek and Sashank pushed me to go deep, and understand how games and consumer apps work, in a way I hadn't ever bothered to do before. I studied how ad networks function, how all sorts of companies handle user acquisition (UA) - both small and large, and how core loops in games are designed.

It made me appreciate the art of ROAS and monetisation, the importance of amazing customer experience, and the magic of compounding in a new way. My time here introduced me to coding with AI, design partnerships, and building B2B sales pipelines from scratch, all of which have proved EXTREMELY useful in the early days of https://t.co/7eCvJ3u8Pf (acquired my first 300 paying users by sales cold calls lol... I'm calling it B2C SaaS xD).

I also got to do my first international business trip ever while at Actioneer, with @TahaTinwala1. Taha is a rare beast. I have never worked with anyone like him before, and I cannot understate the impact that it's had on me - genuinely a Canon Event in my life. Bro is built different fr. His clarity and commitment to the process have inspired me, and I'm glad to call him a mentor and friend. Taha helped me truly understand that the point of a business is to make something people really want, and (importantly) make money doing it. Sounds so obvious, but somehow so many of us miss this, especially while building in the consumer app space.

Shout out to Srijan, Ferril, Yuvraj, Shilpa, Vimarsh, Indresh, Kanwar, Tarun, Atharva, Amit, Aswin, Gyan, Jainam, and everyone else I worked with. I had a blast, and I'm glad I got to get to know you guys :))

Lots of fun memories! Truly grateful for the time I got to spend here. Betting on this team to make it all the way 💪. Cheers! 🍻 Actioneer

#startup #consumerapp #startingup #careerupdate

[Noah Martins @noahfromgoa]

@adiiHQ Love you too dawg

[Noah Martins @noahfromgoa]

@micah_okoh Thanks king!

[Noah Martins @noahfromgoa]

Someone just crossed a 100 day reading streak on my app! 🔥

I’m Noah, and I’m building https://t.co/7eCvJ3u8Pf, an app that helps people read more.

I’ve run a bunch of consistency-building experiments on https://t.co/7eCvJ3u8Pf over the past few months, and I’ve learnt that a streak should not measure how hard you tried to please an app, but rather, it should measure whether you did the thing the app exists for.

For us, that means getting people to actually read, and finish, books again.

We looked at our streak data across 348 paying user profiles, and the pattern was very clear:

After a 1-day streak, users are 82% likely to read again the next day.

After a 3-day streak, that jumps to 90%.

After a 7-day streak, it goes to 96%.

What’s even cooler, once a user reaches a 7-day reading streak, there is a 87% chance they make it to day 14! That is a real habit!

It’s not even been 3 months, and our users have already finished 250+ books, with the help of Bookmarkk.

If you want early access, join the waitlist today! 👇

https://t.co/A2IuIYqsnD

#reading #startup #streak #retention

[Noah Martins @noahfromgoa]

@vatsal_sanghvi Great opportunity to work with a crazy operator 🔥

[South Park Commons India @spc_india]

Excited about our next '-1' chat, which will literally take us into orbit!

We’re hosting Group Captain Shubhanshu Shukla a.k.a @gagan_shux at SPC India, where he will be in conversation with @adityaag!

Fighter Pilot. Astronaut. First Indian to visit the ISS.

Let's hear from him about what it means to operate at the edge of human capability, and what the future of space explorations holds.

RSVP soon, limited seats.

[Noah Martins @noahfromgoa]

@axrsh_ @tacobell Wowwww I like this!

[Noah Martins @noahfromgoa]

🔥🔥🔥

[Prateek Mehta @prateekmehta42]

A lot of us in India’s startup ecosystem have been witness to stories of how far we go when we redefine 'what's possible'! One of those stories is that of @deepkalra and @makemytrip. Excited to have him join us for @spc_india’s first Minus One event in Delhi-NCR!

He is one of the OGs who created the internet commerce category in India, converting the improbable into the inevitable! I’ve personally admired how he’s navigated cycles...building conviction across decades.

Many of you have told us that it is time we touched down in the city, and we hear you!

Looking forward to bringing together some of the sharpest founders, operators and thinkers in the ecosystem. See you in Gurugram!

[Noah Martins @noahfromgoa]

We’re hiring interns for https://t.co/B5g8j5Vtsd 🚨

- 1 growth intern: problem solver, strategy, content (Rs 10-20k/mo)
- 1 tech intern: react native, ai stack, problem solver (Rs 15-30k)

Head over to https://t.co/4StD5jHQua to apply 🤝

Share this with the best coder or growth hacker you know. Sending good karma your way 💛

[Noah Martins @noahfromgoa]

We applied to @ycombinator with https://t.co/B5g8j5Vtsd 👀🤞

Bookmarkk is an app that helps people read more through:
1. Habit formation
2. Community
3. Personalised insights

The gamified loop that’s been working for us: take a quiz after every chapter of your book to get XP, go up a leaderboard, and earn coins.

On the backend, we have a rich knowledge graph for each book, that powers:
- quizzes
- recommendations
- insights/connecting ideas across books

We’ve been working on this full time for about 8 weeks now. So far we have:
- 250 paying users ($5/mo subscription)
- a super active community on WhatsApp
- 7,000+ quizzes taken
- 88% resubscription rate
- $1,200+ MRR
- 800+ people on our waitlist

All of our growth comes from referral and the founder-led content I’ve been posting on Instagram (3 reels/week). We’ve consistently been getting 200k+ views a month, and some of the reels have gone kinda viral too 😂

Discipline has been a core pillar of our building process this time, along with getting people to pay from day 1 (in return for real value, and a court-side view to watch us build. We think of our early users as design partners).

I’m genuinely having so much fun working on this with @KobaltKaria, and can’t wait to see where it goes :))

Honestly, this is the most rewarding work I’ve ever done, we’re already seeing how our app is helping our users make a positive change in their lives, and I believe there’s a big company to be built here.

[Noah Martins @noahfromgoa]

@shobhitic @CuteYapa You should check out https://t.co/BIc6a9bdBG 👀

I was also completely prepared to start selling my mutual funds to pay rent, but luckily we crossed $1000 in MRR in our first 6 weeks 💪💪