No Filter PR

African tech PR + brand storytelling

[TechCabal @TechCabal]

Introducing our latest sponsors and exhibitors 🥳

We are excited to announce @deepbux and @padehcm @shekelMobility @nofilterpr have partnered with Moonshot.

Get to know them

[Victoria Crandall @tori_crandall]

.@ife_adeyemi spoke about how losing her father to undiagnosed diabetes and hypertension spurred her to start @healthtracka — what a stirring opening to this @FT story on Nigeria’s vibrant startup scene.

Also great @DadaBen_ mention!

https://t.co/jJ9cTZLpk2

[No Filter PR @nofilterpr]

So instead of paying for media mentions, consider starting a company blog or a product newsletter on Substack or LinkedIn.

[No Filter PR @nofilterpr]

#nofilterfridays 🧵
We get a lot of early-stage founders asking about the right time to hire a PR agency, particularly as they gear up to launch their beta product or service.

[No Filter PR @nofilterpr]

We don’t think it’s imperative for a newly-formed startup to hire a PR agency if they are still working on their MVP (minimum viable product). We instead recommend that they work on a communications strategy that will seem through the early stages of a product life cycle.

[No Filter PR @nofilterpr]

Tip: As you take note of each element, consider applying them to your existing communication strategy #nofilterrecommends 4/4

https://t.co/AeWhNZFUMC

[No Filter PR @nofilterpr]

Happy Hump Day 🐪

In recent years, more startups are using brand storytelling to connect with their audiences and customers. Brand storytelling is the process by which companies use transparent and emotive language to market their products and services 1/4

[No Filter PR @nofilterpr]

If you are a founder running a lean content or marketing team, we recommend that you read this article by John Gumas on the seven elements of great brand storytelling 3/4

[No Filter PR @nofilterpr]

https://t.co/19W2Mqh8jM

[No Filter PR @nofilterpr]

Despite many challenges - COVID-19, spike in inflation rates, economic recessions, etc - that affected global markets, Nigerian businesses dominated the @FT/@Statista 2023 ranking of Africa’s fastest-growing companies according to reporting by @aanu for the Financial Times.

[No Filter PR @nofilterpr]

Nigerian companies remain resilient in the face of high inflation rates, dollar shortage, and plummeting foreign investments into the country. Sankore, AFEX, and Moniepoint are 3 of the 6 Nigerian companies that topped the ranking.

[No Filter PR @nofilterpr]

But we do recommend reviewing your plans twice a year or every other quarter to accommodate for new trends and changes in the market. #nofilterfridays

[No Filter PR @nofilterpr]

When is the best time to create a crisis comms plan? 🔮🧵

Founders can’t always predict a PR crisis but they can prepare ahead by drafting contingency plans that outline possible crises and responses.

[No Filter PR @nofilterpr]

One benefit of working on a comms strategy early is that it can serve as a foundation to build upon as your business experiences multiple growth phases.

[No Filter PR @nofilterpr]

In an interview with @TechCrunch, @wizaj (Africa Market Development director) and Paula Bellizia (Global Payments) discuss what African merchants and customers can expect from EBANX’s presence in Africa.

https://t.co/9JzTK6saN2

[No Filter PR @nofilterpr]

Last year, Brazilian EBANX announced plans to expand its operations into Africa, its first outside Latin America. In August 2022, the fintech unicorn started operations in Kenya, South Africa, and Nigeria 🧵

[No Filter PR @nofilterpr]

and has ambitious plans to provide local payments solutions in a total of 11 African countries by the end of 2023.

[No Filter PR @nofilterpr]

The UN projects that by 2035, Lagos will be home to close to 25 million people. But will the megacity be able to house and sustain a growing young population without proper roads or a working power grid?
#nofilterrecommends

[No Filter PR @nofilterpr]

Last month @signorabraham (@TechCabal) published this excellent edition of Next Wave on the non-digital infrastructure that is needed for Africa’s digital economy to thrive and succeed over the next 5-10 years.

https://t.co/Jq1bUIRLt7