I spent years as an individual contributor.
Then I became a quota-carrying leader.
Then I led a team of 60 responsible for over $30M a year.
One thing became obvious:
What leaders think people need and what sellers actually want aren’t always the same.
What great leadership looks like:
• Clear standards
• Consistent coaching
• Honest feedback
• Accountability
• Data-driven decisions
• Fast obstacle removal
• Repeatable processes
• Recognition earned through performance
• Calm under pressure
• Leading by example
What great sellers want:
• To know exactly what’s expected
• Coaching that makes them better
• Fast answers when they’re stuck
• Someone who removes roadblocks
• Fair accountability
• Recognition for good work
• A process they can trust
• The freedom to execute
• Confidence their leader has their back
• A chance to grow
The best sales cultures are built where those two lists overlap.
I was the #1 sales rep out of 500 at FedEx. My resume didn't reflect that until I made a few key changes. Here's the framework that got me into SaaS.
Only 4 lines matter at any sales job on your resume:
→ What you sold, who you sold to (ICP + Persona), how you got meetings (cold outbound, warm inbound, etc.)
→ Your numbers against your goal. "110% against a $1M quota."
→ How you ranked against peers. "1 out of 10" or "top 10% in an org of 500."
→ Notable logos you closed.
Put that on LinkedIn, your resume, everywhere.
Everything else is cute but unneeded.
Leaders hiring: like + comment so your potential next hires make it easier for you.
Reps: Copy this and go update your profiles right now. ❤️🏴☠️
How many missed quotas started with “they interviewed really well”?
Sales hiring should test more than confidence.
Assess communication, customer focus, closing ability, and consistency before the quota is on the line.
#SalesHiring#TalentAssessment
@motasim@sohailabid@Nabeel1124@Huk06 There are still loyal customers. My neighbour got Toyota corolla for 8 mil a few days ago and there maybe many who still prove the marketing teams right despite the hikes. Plus they do have corporate influence, gov channels and bank deals to meet annual sales quota
As someone who also worked a fully in-person role & now works fully remote (with offsites here n there) I couldn’t agree more with this take.
However, we both work in a sales role & have a quota.
Idk what this looks like for non-commission roles, but I do think there needs to be incentives in place.
10 years of enterprise quota before building products, and this is the entire reason anything I make converts. sales teaches you what people pay for before you waste a quarter building what they won’t.
82% of buyers say sales reps show up to first meetings completely unprepared.
That's not a small problem. That's a revenue leak.
And here's the thing it's not always the rep's fault.
Most sales teams are handed a product deck, a quota, and told to go figure it out.
No clear ICP. No defined messaging. No sales process built around how buyers actually make decisions.
So reps show up winging it. And buyers walk away unimpressed.
The fix isn't hiring better reps.
It's building the system around them.
→ A sharp Ideal Customer Profile so reps know exactly who they're talking to
→ A value-first conversation framework not a pitch, a dialogue
→ A pipeline process that moves deals forward instead of letting them stall
→ Clear KPIs so everyone knows what "good" looks like
When the system is right, even average reps perform above average.
When the system is broken, even your best reps can't save you.
We built BizCoil because too many great companies are losing deals they should be winning not because of their product, but because of how they sell it.
If your team is showing up unprepared, the answer isn't more pressure.
It's a better playbook.
What's one thing you wish your sales team had more clarity on right now?
♻️ Repost if this hit home for someone on your team.
#SalesStrategy #B2BSales #RevenueGrowth #SalesLeadership #GTM #BizCoil
If your reps are consistently missing quota look at your lead source before you blame them. Bad leads ruin good reps faster than literally anything else in a sales org and 80% of the time that ends up being the actual root cause.
Tech sales all the way
I started over around 27-28
Left a company I started with my
Pops once Covid hit and dramatically altered our business
I did private event bartending for year before I transitioned into tech sales
Got into tech summer of 2022 as an SDR when they were begging to hire people post Covid
Didn’t have any direct cold calling or SDR experience but after 2 months was the top rep on a team of about 25
Due to my high level of business acumen from running a biz for 9 years
Then proceeded to barley miss quota two months in a row
And legit went on a war path, never missed quota, never wasn’t the top rep and then eventually got moved to management
Did that for a year and crushed (rebuilt whole team and crate outbound playbook > promoted to director and owned our whole pipeline function
Then got promoted again and lead AE’s + 2 managers
Then broke the comp plan so hard they gutted my pay
Got a new job 3 weeks later at one of the top tech companies and legit more than doubled my pay
Hit and over achieved quota 4 straight Q’s at my current company, and have already gotten 2 meaningful comp raises in the 1 year I’ve been here
And make just as much if not more than a lot of lawyers and way better work life balance
That being said, tech isn’t a cakewalk
You gotta have that dawg in you if you want these kind of results
Rock bottom was a Q4 pipeline review early in my sales career.
Behind on quota. No real visibility into what was closing.
My manager asked me what was real.
I didn't have a good answer.
That conversation shook me.