PepsiCo's @number19boom is calling on brands to be more disruptive and offer fans real utility this year.
Find out what other industry experts are predicting for the year ahead in sports sponsorship and marketing π
Welcome to a new GOLDEN era inspired by greatness. Introducing the limited-edition Layβs Messi bag. Get yours now while supplies last at https://t.co/5GxRFgy1ac #Messi#UCL#StayGolden
From making events more sustainable to sharing the gift of football with underserved communities, our @UEFA partnership is having a positive impact on people + the planet. See how.
From Tembisa, South Africa, to the world. The first of five pitches to be unveiled globally in 2021, created by giving empty bags a second life. Check out how we brought this to life, making a positive impact on a deserving community, with #LaysRePlay and @UEFA_Foundation