Kalshi and Polymarket dominate prediction markets.
So everyone else needs a wedge.
Predictstreet chose the FIFA World Cup.
Forkast chose esports.
Triad chose LATAM/Brazilian Markets .
Bayse chose Africa.
Different niche. Same objective
Luana Lopes Lara went from ballerina to MIT, Citadel, and then cofounding Kalshi.
Today, Forbes estimates her net worth at $2.6 billion.
Prediction markets are creating huge companies, careers, and billionaires.
While everyone else was buying more ads,
Kalshi sent a robot to celebrate with the winning crowd.
Why?
Because people don't stop for ads.
They stop for things they haven't seen before.
Kalshi stole MILLIONS of views.
A Knicks fan went viral during the NBA Finals
He was holding a Kalshi microphone.
Kalshi was already there.
Then they doubled down.
Found him.
Gave him a Dior cross necklace.
Posted the reaction.
Don't create waves. Be where they start.
JUST IN: The CFTC wants clear federal rules for prediction markets.
Likely allowed: elections, major sports results, economic events and awards.
Likely banned: injuries, referee calls, assassinations, war and easy-to-rig bets.
The screen probably cost millions.
The creative looks like it cost $5.
That's why it worked.
@Kalshi used a giant screen to make people ask:
"What the hell is this?"
And when enough people ask that question...
they take a picture.
Then they share it.
@luanalopeslara@mansourtarek_ luana and tarek, if you had to pick one, what would it be?
getting more people to make their first trade, or making existing users trade more?
@gregisenberg but how does it look in terms of results and growth?
who is more likely to succeed?
I would bet on the vc-funded bc the "bootstrapped" is broke for a reason, probably doesnt have good connections, communication or marketing skills yet, and this is the reason for failure