Olivier De Doncker

Senior SEO/GEO Specialist @ iO Digital

[Olivier De Doncker @odedoncker]

Why UX is the next frontier of AI

#ux #ai

https://t.co/ITbZTOxUbX

[Olivier De Doncker @odedoncker]

@juliencdt L’opt-out permet de protéger l’exclusivité du contenu de ta marque ainsi que le potentiel de vendre un abonnement.

[Mario Nawfal @MarioNawfal]

The CEO of Take-Two, the company behind GTA, just said something the entire AI industry doesn't want to hear.

And he said it without being anti-AI.

Strauss Zelnick's argument is precise. AI is built on datasets. Datasets are backward-looking. Creativity is forward-looking. A model trained on everything that already exists cannot, by definition, produce something genuinely unexpected. And all hits, by their very nature, are unexpected.

Asset creation and hit creation are not the same thing. AI is getting very good at the first one. The second one is what actually makes money, builds franchises, and changes culture. Nobody has shown AI can do that yet.

The derivative property problem is real. You can clone GTA with existing technology. You could do it before AI. It would take 3 years and look identical. It still wouldn't sell. Because it isn't GTA. It's a clone of GTA.

And consumers, despite what the industry occasionally pretends, can feel the difference between something genuinely new and something assembled from the residue of things that already worked.

Thousands of mobile games ship every year. 0 to 5 hits get made. The same studios make them every time. The technology to make more games has been commoditized for years. It didn't democratize hit creation. It just flooded the market with more forgettable product.

The Silicon Valley thesis that AI unlocks game creation for everyone is true in the same way that cheap cameras unlocked filmmaking for everyone. They did. And the same 5 studios still make the movies everyone watches.

What Zelnick is saying, without quite saying it, is that the thing AI cannot replicate is taste. The instinct for what hasn't been done yet. The cultural antenna that detects the gap in the market before the data can see it.

Data tells you what people wanted. Hits tell people what they want next.

Those are different jobs.

[Olivier De Doncker @odedoncker]

@domainmont @lilyraynyc Before being chosen, you need first to be found.

[Vatnik Soup @P_Kallioniemi]

Andy Serkis reading Trump's tweets in Gollum's voice is the best thing you'll see on social media today.

[Olivier De Doncker @odedoncker]

.@TRAKKNamur vous voulez vraiment faire de la province de Namur un exemple d’économie dégénérative?
🤨⬇️

https://t.co/8wBaVwt1IH

[Olivier De Doncker @odedoncker]

Why UX still matters in the AI era
https://t.co/l2voeXY1Sa

[NinjaNeews @NinjaNeews]

Star Wars - Bande annonce Bayern - PSG #psg #bayern #bayernmunich #champi̇onsleague #ucl

[Neural Derp @NeuralDerp]

Continuing with the derpy May the 4th celebrations for #StarWarsDay! Chill vibes are comin' along mi breddas and sistas!

Rasta Wars!

This was like my 3rd AI video I ever put together😂🤪 #throwback.

[Internet Archive @internetarchive]

VANISHING CULTURE is out now!

From Internet Archive, this book looks at what is disappearing online.
🌐 Websites vanish
🗞️ News archives go offline
🎮 Games become unplayable
📼 Personal media breaks & becomes unreadable

It asks what it means when the record of ourselves starts to disappear 🕳️

📖 Download & read: https://t.co/BrawXOwMBr
🛒 Purchase in print: https://t.co/EB58IliqDm

#VanishingCulture #DigitalMemory #InternetArchive #BookTwitter

[Olivier De Doncker @odedoncker]

L’IA, c’est parfois drôle.

[Marie Isabella @MarieIsabellaB]

😆😆

[Olivier De Doncker @odedoncker]

Behind the A.I. Boom, a Boring Business Is Soaring With Better Ads https://t.co/uZjUqsLs5h via @NYTimes

[Mehdi (e/λ) @BetterCallMedhi]

former 20 millions d'actifs à l'IA en 5 ans est exactement le genre d'annonce qui sonne brillant en commission parlementaire et qui produit 0 effet réel je dis bien 0 effet sur le terrain parce qu'on a oublié quelque chose de fondamental qui est que:

l'IA n'est pas une compétence en soi c'est un amplificateur des compétences cognitives qui préexistent dans votre cerveau, savoir lire profondément, savoir raisonner par premiers principes savoir formuler une intention claire ou même savoir reconnaître un raisonnement bancal

autant de muscles intellectuels qui se construisent uniquement par 20 ans de friction réelle avec des livres, ddes problèmes mathématiques exigeants et des projets concrets sur lesquels on échoue / itére avant de réussir

je crois que le drame de cette annonce c'est qu'elle traite l'IA comme un nouveau excel qu'il faudrait apprendre à manipuler en 6 modules de formation alors alors que le vrai sujet c'est de reconstruire dans le système éducatif français les fondations cognitives qui permettent ensuite à un adulte d'utiliser l'IA comme un véritable allie démultiplicateur

ce n’est que mon avis MAIS sachez que sans ces fondations vous obtenez exactement le contraire de l'effet recherché, des millions d'actifs qui délèguent leur pensée à la machine et perdent en 18 mois ce qu'il restait de leur autonomie cognitive, c'est l'inverse exact d'une politique souveraine c'est une politique de zombification industrielle financée par les impôts des contribuables

et ce que cette annonce va concrètement produire dans les 24 mois est facile à prévoir, l'apparition massive d'une nouvelle génération de Brivael, ces opportunistes qui ne tweetent plus eux mêmes mais qui font tweeter leurs agents IA pendant qu'ils encaissent en vendant des formations et des calls à 999 dollars de l'heure parce que chaque fois que l'etat français sort une enveloppe budgétaire avec le mot innovation dedans c'est exactement le profil qui se rue dessus pour la capter

on aura donc dépensé plusieurs milliards d'euros publics pour enrichir des grifteurs qui n'ont eux mêmes jamais rien construit dans leur vie pendant que les vrais bâtisseurs deeptech par ex continueront de galerer pour financer leur première levée

je suis persuadé que ce dont la France a vraiment besoin n'est pas une formation IA pour 20 millions d'actifs, c'est une refonte profonde de l'école primaire et du collège pour reconstruire les capacités d'attention de lecture de raisonnement et de créativité de la jeunesse française

c'est aussi un investissement massif dans la recherche fondamentale en mathématiques, en physique et en biologie, c'est un soutien acharné aux bâtisseurs qui font de la deeptech et du hardware en France plutôt qu'aux vendeurs de formation digitale

mettez vous vous en tête que qu'à la fin des fins ce qui déterminera la position de la France en 2050 ce n'est pas le nombre d'adultes qui savent prompter ChatGPT, c'est plutôt le nombre de cerveaux capables de produire la pensée originale que la machine ne pourra jamais générer toute seule

[Aakash Gupta @aakashgupta]

68 college students played video games an hour a day for 30 weeks. They got measurably smarter. EEG brain scans confirmed it.

The setup was simple. Half the group played League of Legends, an action game. The other half played Legends of the Three Kingdoms, a strategy card game. Same hours, same schedule, no gaming experience for anyone going in. Both groups improved on attention, working memory, and executive function. The League group's gains were significantly larger in spatial attention and spatial working memory. The benefits were still measurable 10 weeks after the gaming stopped.

None of this is new.

Daphne Bavelier's lab at the University of Geneva has been replicating this finding since the early 2000s. Her 2018 meta-analysis in Psychological Bulletin pulled data from 8,970 participants across 15 years and found the same thing. Action games train attentional control, a brain skill that transfers to other tasks. Strategy games train deliberation, which mostly stays inside the strategy game.

The mechanism is the counterintuitive part. Action games train your brain by giving you no time to think. The brain can't deliberate. League of Legends throws 9 champions, hundreds of minions, dozens of abilities, mana, cooldowns, and map state at you, all updating in milliseconds. The brain learns to perceive faster instead. That perceptual speed transfers to anything else that demands the same skill.

Including surgery.

The 2007 Rosser study in Archives of Surgery found that laparoscopic surgeons who played video games more than 3 hours a week made 37% fewer errors, completed procedures 27% faster, and scored 42% higher on overall performance. The top third of gamers made 47% fewer errors. Laparoscopic surgery is a 2D screen with distorted depth perception, remote-controlled instruments, and multiple data streams updating in real time. The cognitive profile is almost identical to an action video game.

The 10-week persistence is the part that should change how this gets discussed. If the gains were just from practicing the game, they would have disappeared the moment the students stopped playing. They didn't. The 30 weeks rewired the perceptual system, and the rewiring stayed.

[Olivier De Doncker @odedoncker]

@serplens Thank you for these 15 minutes of fame😉

[SERP Lens @serplens]

Excellent interpretation of what we're going for at SERP Lens.

To quote @odedoncker:

"We've been piling up layers for 15 years, multiplying services and tools that open as many tabs in our browser. Result: a junior SEO consultant takes 40 minutes to do what should take 5. SERP Lens strikes exactly on this point."

Read here: https://t.co/sBzYwDAWB9

[Olivier De Doncker @odedoncker]

Post assez symptomatique du mal-être croissant des professionnels du digital face à la montre en puissance de l’AI au sein des entreprises.

https://t.co/E5uyPw0SU6

[Olivier De Doncker @odedoncker]

Bientôt dans Bing Webmaster Tools:

✔️Qualité et validité des données structurées
✔️"Grounding queries" groupées par sujet et par intention de recherche (top!)
✔️Part des citations en % sur une grounding query déterminée
✔️Recommandations GEO

Photo par @mjcachon

[Cyrus | SEO AI @CyrusShepard]

I listened to the latest interview of Google's Liz Reid so you don't have to.

Here's everything useful for SEO that I learned over an hour:
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Thank you. Follow for more updates like these

[Internet Archive @internetarchive]

🧵 VANISHING CULTURE is out now 📚

We tend to think the internet is permanent, but this book starts with a simple reality: our digital record is far more fragile than we think 🕳️

📖 Download & read: https://t.co/BrawXOwMBr
🛒 Purchase in print: https://t.co/EB58IliqDm

#VanishingCulture #DigitalMemory #InternetArchive