dev agoniado
- programador há 7 anos
- dono de agência de marketing há 4
- desenvolvo soluções com IA pra negócio
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Ramp, a $60B company, hid a secret offer on its website that only AI could see.
in 32 days, AI told buyers about it 370 times.
here's the genius AEO experiment behind it:
1. They built a second version of their site just for AI
- Ramp put an offer on about 50 pages that only AI bots could see
- Human visitors saw nothing different
- Then they tracked whether ChatGPT, Claude and Perplexity would pass the offer on to real buyers
2. They tested 3 formats to see what AI actually reads
- Markdown
- Plain stripped down HTML
- Pages packed with schema, the code made for machines
- Everyone expected schema to win
- Markdown was the only format that reliably showed up in AI answers
3. They found out who was really visiting their site
- Thousands of visits from 7 different AI platforms in just 2 weeks
- Some AI bots pretend to be normal browsers. DeepSeek shows up as a Chrome version from 2017
- Claude's crawler visited more than all the other named AI crawlers combined
4. They asked the AI tools buyer questions every single day
- The same questions a CFO would ask when picking a spend management tool
- Then they checked every answer for their offer
5. Every AI behaved completely differently
- Claude passed on the exact offer, the link and step-by-step instructions
- Perplexity only mentioned it vaguely
- ChatGPT read the pages but mentioned the offer 0 times in 32 days
- One strategy for "AI" doesn't work. Each model needs its own plan
6. The biggest lesson: AI trusts pages it already cites
- Pages that AI was already citing were the ones where the offer showed up
- Pages with few AI citations got zero mentions, whatever the format
- One of the best pages was one Ramp never cared about for Google
the result:
- 1,300+ AI bot visits in the first 2.5 weeks
- about 40 AI answers mentioning the offer at 2.5 weeks
- 370 by day 32, almost 10x
- a peak of 33 in a single day
Ramp didn't win this by writing more blogs
they figured out which pages AI already trusts, then put the right message there
and that's the whole game now: if AI doesn't already trust the pages talking about you, it won't recommend you.
if you want to know which pages ChatGPT and Claude trust in your niche, and get your brand mentioned on them.
reply "citations"
@rauchg concordo, e a atenção é a que mais falta mesmo. dá pra tirar muito trabalho chato das costas, mas decidir o que vale a pena fazer continua sendo da gente
This is actually INSANE.
Fable 5.2 just created this in one shot, and I did it live on stream.
I gave Claude one prompt.
It wrote code that builds the entire room in Blender: the desk, the MacBook, the light, even Clawd.
The laptop screen is a web page Claude built to look like the Claude app, played on the laptop inside the 3D scene.
Then it animated everything itself: 13 camera shots, every single key press, Clawd jumping around, and the sun going from golden hour to night to sunrise.
It rented 10 GPUs on RunPod and rendered the whole thing in 4K in 52 minutes. Total cost: $5.75.
It graded it, added the titles, and made the music and sound effects with ElevenLabs.
(More info below)
dizer pro modelo que o código é dele pra ele ficar menos cauteloso é engraçado, mas faz sentido. o problema de agente mexendo em código existente quase sempre é ele pedir licença pra tudo
@brunobertolini@gabrielbuzziv tmj, mas na real o que me puxa é dia ruim que passa quando eu abro o que tava travado e vejo andando. vou fuçar esses estudos depois
um jeito novo de fazer dinheiro que já tem gente fazendo: cadastrar produto pra lojista do mercado livre e da shopee usando IA.
tem projeto no workana, já fechado, de um lojista com mais de 10 mil produtos pedindo exatamente isso, com chatgpt.
o fluxo:
1. monta um prompt padrão: título com as palavras que o comprador busca, descrição em tópicos e ficha técnica
2. publica em lote pela planilha de upload da própria plataforma ou pelo bling
3. procura lojas com título ruim e manda o antes e depois de 3 anúncios
4. cobra por lote de 50
num marketplace de freela tem anúncio completo saindo a R$ 20 por produto. o preço por unidade é baixo, então a conta só fecha em volume. e 10 mil produtos é muito lote.