As someone who partially grew up among European elite kids like him, this reminds me just how incredibly hollow some of them are.
For a quick background, I went to one of the poshest high schools in France (Janson de Sailly, for those who know) and, afterwards, to what was at the time - and probably still is - the most expensive undergraduate school in Europe (EHL in Lausanne, Switzerland).
Needless to say, many of my classmates were from unbelievably privileged backgrounds. Just in my classroom in Lausanne I had the son of a (very famous) Russian oligarch, the son of Italy's largest real estate developer and the son of Spain's largest real estate developer (funnily, the latter two were flat mates).
Another classmate of mine came from the richest family in Naples, Italy and - while we were at school - his father (known in Naples under the nickname "Il Sultano") got arrested for having bribed half of Naples's city council - which, if you know Naples, ought to tell you something.
These were the kids I was doing group projects on business ethics with (literally) 😅
Anyhow, my story, and probably my luck, was that - before going to high school in Paris - I was raised in very normal public schools in the South of France where my friends were anything but wealthy. Their parents were farmers and everyday workers.
Which means - and I'd come to realize this was very important in life - that it was easy for me to understand how big a mistake it is to see money as identity and meaning - and to confuse someone's net worth with their actual worth.
What really struck me at the time was the contrast with my "poor" classmates of earlier in my life. They couldn't define themselves by what they had - by definition - and this forced them to reach deeper for their identity: their skills, knowledge, humor, etc.
Rich kids can skip that entire process, and the tragedy is that most of them do: they reach for the readymade identity that money provides. I remember being incredibly frustrated by many of my classmates, like "ok, I get it, your dad is rich and you own a lot of nice things but who are YOU, what else is there?" The answer, more often than not, was nothing.
To be fair, there were exceptions. One of my classmates I was most impressed by came from one of Zurich's wealthiest families (which, if you know Zurich, means insanely wealthy) yet he was almost OCD in not showing he had money: driving the shittiest car imaginable, living in a small studio, etc. He was very intellectual, very contrarian, and clearly at war with the idea that his family's wealth ought to define who he was.
I only discovered who he actually was when I started my first company and he approached me to invest: to discuss the investment I went to one of his family homes, which it turned out was a literal palatial castle on the shores of Geneva lake. The guy had decided to live in a small rundown studio when he literally had a castle sitting empty a 5-min drive away.
THAT I was impressed by: it's easy to see that money isn't meaning when you don't have any. To see it when you have more than almost anyone - when everyone around you is organized around the opposite assumption - is much harder. But to actually live it, to choose the studio when you have the castle keys in your pockets - with no audience to applaud you for that - that shows real depth.
At the end of the day, I think, the real distinction isn't between rich and poor but between people who exist from the inside out and people who exist from the outside in.
Wealth just happens to make it incredibly easy to be the latter, to skip the work of becoming someone and settle for a borrowed identity that glitters from the outside but is hollow all the way through. A Potemkin village identity.
This is actually a real societal issue, and magnified by social media (with idiotic posts like this one 👇): the more "outside in" folks out there, the less people with genuine internal anchors, the more fragile everything becomes.
When you think about it, everything that genuinely matters in a society is built by people who think for themselves: they take the world in, pass it through something genuinely their own, and give back something that didn't exist before: an idea, a conviction, a stand.
Every reform, every invention, every act of moral courage in history came from someone with an internal anchor strong enough to resist the current. Remove those people and all you have left is the current.
This isn't new, by the way. Most ancient traditions warn against exactly this, from the Bible (the golden calf story) to Confucius, who built his entire ethics around the distinction between the exemplary person (the Junzi, 君子) - oriented around internal cultivation and righteousness - and the petty person (Xiaoren, 小人), oriented around profit and gain. The junzi builds himself from the inside, the xiaoren chases what's outside.
So please, do not make the mistake of being impressed by wealthy people flaunting their wealth. Don't focus on the glitter, focus on the hollowness it's trying to hide.
Let me summarise for you guys.
As a tenant, you can leave anytime you want, nothing like 12 or 24 months contract. You only have to give your landlord 2 months notice if you need to leave asap.
Landlords cannot evict you anytime, maybe because they or their families want to move into the property, they must provide legal grounds like unpaid rent, etc…you can even take them to court if you feel it’s not right and access free legal advice.
Landlords can only increase rent once per year, but if you feel it’s above the market rate, you can challenge it that it’s too much.
You have a right to a pet, and you can make that request even if landlord says he doesn’t want pet in his property.
Summary is that the law is trying to give tenants stronger rights, stability and negotiating power.
Today we're releasing Personal Computer.
Personal Computer integrates with the Perplexity Mac App for secure orchestration across your local files, native apps, and browser.
We’re rolling this out to all Perplexity Max subscribers and everyone on the waitlist starting today.
Google just made the most powerful free AI agent possible.
The AI cost war is over… The best models are becoming free.
Gemma 4. 26B parameters. Runs locally on your machine.
But the real alpha nobody's talking about is the native function calling.
That means this model can use tools. Browse. Execute code. Call APIs. Act as an autonomous agent.
All running on your hardware. All offline. All free.
The local AI agent stack for 2026:
> Ollama + Gemma 4 as the brain (free, local) > MCP servers for tool access (web browsing, databases, APIs) > Claude Code for the heavy lifting when you need it > Gemma 4 for everything else that doesn't need top-tier reasoning
This is how you stop paying hundreds of dollars every month for Ai..
Run your research, code reviews, drafting, and data processing on Gemma 4 locally.
Only use Claude for the complex stuff.
Setup takes 2 minutes:
> Install Ollama: curl -fsSL https://t.co/IwJdhWd5if | sh > Pull the model: ollama pull gemma4 > Done. You have a top-tier AI running for free.
A 26B model matching 685B models.
Open source. Free. On your laptop.
The diamond engagement ring was invented by an ad agency in 1947. Before that, only 1 in 10 American brides got one. The company behind it, De Beers, was worth $9.2 billion three years ago. Today that number is $2.3 billion, and its owner is trying to find a buyer.
In 1940, diamonds were a luxury for the rich. Nobody proposed with one unless they had serious money. De Beers had a warehouse full of diamonds and no customers, so they hired NW Ayer, an ad firm out of Philadelphia. A copywriter named Frances Gerety came up with four words: “A Diamond is Forever.” NW Ayer paid Hollywood studios to write diamond proposals into movie scripts. They planted stories in gossip columns about which rock some actress just got. They invented the “two months’ salary” rule, the idea that a man should spend two months of income on a ring. None of that existed before. It was all marketing.
By the 1990s, 8 out of 10 American brides wore diamond engagement rings. Then De Beers did it again in Japan, going from 5% to 60% in 14 years. Advertising Age called it the greatest advertising slogan of the 20th century. They were right.
The whole business ran on one trick: make diamonds seem rare. De Beers controlled most of the world’s supply but only released a small amount each year. That artificial shortage kept prices sky-high. And the “forever” in the slogan had a second job: if nobody resells their diamond, supply stays tight and prices stay up.
Lab-grown diamonds blew that apart.
You can now grow a diamond in a lab that is the same thing, atom for atom, as one pulled out of the ground. Costs 80–85% less. In 2019, only 6% of engagement rings in America had a lab-grown stone. By 2025, that number was 61%. That’s from The Knot’s annual survey of 10,000+ newlywed couples. People are buying bigger rings (1.9 carats on average, compared to 1.6 for mined) and keeping the savings.
De Beers saw this coming. In 2018, they launched their own lab-grown jewelry brand called Lightbox, priced at $800 per carat. The idea was to make lab-grown look like cheap costume jewelry so people would still pay a premium for “real” diamonds. Prices tanked 90% anyway. By 2025, American grocery stores were selling lab-grown diamond rings for $200. De Beers shut Lightbox down last May.
Since 2023, De Beers has lost nearly $7 billion in value. It lost over $500 million in 2025 alone and has about $2 billion in diamonds sitting in storage that nobody is buying. Its parent company, Anglo American, is now in what they’re calling “advanced discussions” to sell off the whole thing. A 137-year-old company, dumped.
The greatest ad campaign ever made convinced a planet that a common carbon crystal was worth two months of your salary. The product that’s killing it just proved you can grow the same crystal in a factory for pocket change.
seeing shit like this makes me question reality
100 million particles of water behaving exactly like water. at what point do we just admit the simulation theory might be right
Atomic veterans describe what nukes feel like
“When the flash hit you, you could see the X-rays of your hand through your closed eyes.”
“If I was looking at you now I would see all your bones, the blood vessels and everything.”
No one knows you. No one has a story about who you are. No one is waiting for you to be the person you were yesterday. You're just a stranger in a chair by the window, watching a city that doesn't need anything from you.
It's the feeling that anything could happen. That the world is bigger than the walls you built around yourself back home. That the life you've been living is just one version of a life, and there are others, and they're not as far away as you thought.
At home, you're fixed. Known. You fit into a shape that other people recognize, and after a while, you forget you're even in a shape at all. But here, alone, somewhere new, the shape dissolves. You could be anyone. You could be more of yourself than you've ever been. No one is watching to see if you stay consistent.
First teaser for ‘BAIT’, starring Riz Ahmed
The series follows a man who manages to audition to be the next James Bond but his life spirals out of control once everyone weighs in on whether he is the right for the job.
Releasing March 25 on Prime Video
The math on this image is insane.
New Horizons transmitted at 2,000 bits per second from 3 billion miles away. Slower than a 1990s dial-up modem. It took 16 months to download all the flyby data.
The spacecraft had to hit a target box 100km wide, arriving within 150 seconds of schedule, after 9 years of flight. Miss it and the preloaded observation commands point at empty space.
Ten days before arrival, the spacecraft crashed and went into safe mode. Engineers had 72 hours to restore everything.
The probe is now 5 billion miles out, still whispering data back to Earth. We got 50 gigabits of Pluto photos using technology slower than your phone’s bluetooth.
I was thinking about Kobe Bryant
So many accomplishments, yet nobody cares anymore
This is the reality of life, once you're gone, people move on
This is why you should do whatever you want, regardless of what others think
You'll die and no one will talk about you anyway.