omar ✌️

Co-founder of Adora, helping world-class product teams like Canva, Replit and Granola build even better products 💜 Previously Head of Growth at @Canva

[omar ✌️ @omarjpeg]

Today we are publicly launching Adora and announcing US$7m in funding to help product teams visualize their entire product experience.

Adora helps world-class teams like @canva, @NotionHQ, @Replit, @meetgranola and https://t.co/lgeOLSqyzL to deeply understand their user-journeys, uncover friction and center their team around a visual source-of-truth.

Today we are opening the doors to everyone 👋

In a world where teams ship faster than ever, it’s near impossible to know what your own product looks like. Different teams building for different users – free vs paid, different experiments, markets and languages.

Adora automatically maps your entire live product and website: every journey, screen, modal and variation in real-time.

Our AI continuously scans your journeys and scans sessions replays to identify usability issues and opportunities to improve your product. Pinging you directly on Slack so you can catch critical issues before they snowball.

Getting set up is easy and there’s no manual event tagging required - everything from your journeys down to every button in your product are automatically captured.

We’re so proud of the product we’ve built over the last 2.5 years, and we’re excited to help you build product experiences your users adore 💜

[omar ✌️ @omarjpeg]

@dotmariusz @pwnies thanks for the shout out! being able to see all the corners of your product on the canvas is a game changer https://t.co/7A0OYpjVet

[Ben Blumenrose @benblumenrose]

Our 2026 Design in AI Report is now live!

This report is the culmination of thousands of people hours and many late nights to create what we believe is the most comprehensive, well-researched report capturing and synthesizing the state of Design + AI today.

While we used AI in many areas, a report like this still required deep thinking, grit, and humans coming together to do what they do best.

The final report spans nearly 20k words covering the survey results of over 900 people paired with dozens of qualitative interviews.

Over the coming months we will also release 7 beautiful case studies showing how top design teams are working on the ground featuring designers at @AnthropicAI, @framer, @linear, @NotionHQ, @Shopify, @SierraPlatform, and @stripe.

This work is a true labor of love to help guide a design community we hold so dear.

Link in the comments and please let us know what you think. Your feedback helps us shape how we will evolve this work over the coming years...

[omar ✌️ @omarjpeg]

@kevinakwok sick reference

[omar ✌️ @omarjpeg]

@dir @onerinas @linear https://t.co/eQr8JvmKI9

[Nikunj Kothari @nikunj]

SOC II is in the news right now for being security theater..

You know what SOC II is *actually* good for? Subprocessor lists.

I scraped 417 companies subprocessors to investigate what AI native companies are using for their infrastructure.

Introducing DeployGraph dot com 🥞

[Karri Saarinen @karrisaarinen]

What if we built better software, not just more of it?

[Tom Verrilli @tdrobbo]

https://t.co/1VFZzDZdJL

[omar ✌️ @omarjpeg]

I couldn’t be more excited to launch Ask Adora today!

I’m sure many of you have asked Claude or ChatGPT questions about your product before and noticed that it rarely gets it right.

That’s because it’s missing the real-world context about your product that’s required to give you meaningful, verifiable insights.

Adora is continuously mapping your live user-journeys on production and our insights agents are identifying real user friction in real-time through session replays.

This unlocks some new superpowers for your product team:

- Ask any question about your product in plain English, in-product and via our MCP

- Get an answer in seconds, backed by real user journeys, screens, analytics and sessions

- Most importantly, every insight links to visual evidence, so you can see exactly which users, which flows, and which moments it came from

Teams are using Ask Adora to learn:
"Where are paid users dropping off in their first week?"

"Which onboarding step has the biggest drop compared to last month?"

"Show me every user who hit an error on signup yesterday"

"When did we ship notifications v2?"

Every answer comes with the sessions and screens behind it, so you're not guessing whether to trust it. You can watch sessions of the actual users it's talking about.

We built Adora to help teams pin point product insights and ship with velocity.

Today we’re supercharging how teams build.

Try it at adora dot ai and let me know what you think! 💜

[omar ✌️ @omarjpeg]

@dApp_boi @thecosmos wooo congrats!

[omar ✌️ @omarjpeg]

@saranormous https://t.co/IgAC5eUxCQ

[Gergely Orosz @GergelyOrosz]

Prediction:

The next 12-24 months, "UX-pilled" builders will be in massive demand.

Who can create intuitive interfaces, web+mobile+desktop apps that "feel good," natural, fast, and far better than the competition.

THIS will be the difference vs those building "just" with AI.

[omar ✌️ @omarjpeg]

@benhylak I love this so much

[omar ✌️ @omarjpeg]

@haydenbleasel @OpenAI Congrats mate!

[Moe Amaya @moeamaya]

@omarjpeg That design panel alone would be a great feature add! Would love to early access

[omar ✌️ @omarjpeg]

What if you could actually make tweaks directly on top of your live app?

With Adora, you can see your entire live app in all its variations. I’ve been playing with the idea of using Adora as a launchpad for tweaking your live experience too.

It’s an internal feature for now and the team has been LOVING it. It’s so much easier than spinning up local dev env, terminal, IDE and importantly, then having to find the right spot in the product.

Having a visual design panel on top of the live app lets you explore visually too, instead of trying to describe the change in English.

This is still early and I’d love to hear your thoughts.

Comment below if you want early access!

[rayouf @thisisrayouf]

product design in software has always been a sequence of connected jobs: understanding which problem is worth solving, exploring options visually, getting to something testable fast, iterating, and making decisions with incomplete information. but this whole product development sequence is being reordered. as AI coding agents take on more of what used to require an engineer, the role of designers, design tooling, and where design work happens is being reshaped.

we (@Libbiefrost) spent the last several months talking to design leaders at companies we admire like @bnj, @dbabbs and @moeamaya building + thinking about the tools enabling this shift. what follows is what we found… that is, as of March 20th, 2025. our honest caveat is that the rate at which this is changing makes any map feel provisional the moment we draw it. regardless, read are our takes here: :)

https://t.co/gKPavLwlH9

[omar ✌️ @omarjpeg]

@thisisrayouf @Libbiefrost @GabriellaHach @oscardumlao @jenny_wen @WarronBebster @benjitaylor @dbabbs @moeamaya Great take - interfaces are certainly becoming more dynamic and complex as the pace of building increases too.

Thanks for giving Adora a shout out!

[omar ✌️ @omarjpeg]

@benblumenrose @fed10ai 💯, we have some sections like this too

[David Cramer @zeeg]

Why is it everyone with an absurdly futuristic AI take is someone who - as best I can tell - doesn’t work on (and often never has) real software that has real users and real requirements?

More so, why do you trust them?

[omar ✌️ @omarjpeg]

@zeeg oh how I wish I could start from scratch every time lol

we're building a source of truth of your live app directly from prod, so you can see all the states and permutations you have to consider

https://t.co/a1ZjMVivcj

[omar ✌️ @omarjpeg]

@DamiDina thanks Dami!

[omar ✌️ @omarjpeg]

Today we're launching Adora's Live Product Design Library 🚀

Your product already has thousands of screens, modals, and states, and it's only getting more complex as teams ship faster.

I'm talking to more and more teams designing directly in code with AI, which means code is becoming the only real source of truth.
But the problem is: no one actually has a clear view of that current-state.

We built Adora's Product Design Library to solve this.

Adora connects to your live production environment and captures every screen and modal in your product across every language, device, and user cohort. Creating a live, always updated design library for you and your team.

Every change to your product is automatically captured for you, so you can filter back over weeks or months to see your product evolve.

Collate your screens into meaningful collections to see all relevant screens in one place. By product area, user journey, or feature set. However your team thinks about your product, that's how you find your screens.

See your actual live product experience, not the one you designed months ago, and save countless hours of documenting with Adora.