Om

Creative. ecom.

[Om @omsaaran]

Unc is clearly a legend.

[Colin Landforce 🛠 @landforce]

This man broke Instagram this weekend.

8.8M views and 249k followers since Friday.

Kumar is (allegedly) a retired accountant who wants to be poppin on the internet.

Idk whether this dude is real, or AI, or a brand's campaign.

In any case it's gold because of the character and the contrast. Accounting is one of the textbook examples in content because it can be SO boring or SO interesting in the right context.

This dude uses it as a platform to introduce a ridiculous character. Closing with the viral wife demand is perfect too cuz it's a dated trend. It builds the character more.

No idea whats going on here, either excellent creative strategy work or somebodies uncle is a legend

[Om @omsaaran]

This is what a world class yapper UGC looks like. She's so fkn good, and you can't definitely write the script for it.

[Om @omsaaran]

With the AI tools available, it's never been easy to test landing pages.

Here’s how I built a new listicle page in 10 minutes:

Step 1: Find a high-performing listicle on Meta and save it as a PDF.

Step 2: Ask ChatGPT or Claude to recreate the same design in custom Liquid using your offer details.

Step 3: Paste the Liquid code into a custom Liquid block on a new Shopify page, then swap the images.

Step 4: Done. You’ve got a fresh listicle ready to test.

[Om @omsaaran]

@jacksoncantoo W

[Om @omsaaran]

@cheersHB1 For our kind, sports is the best way of meeting new people, so I love learning new sports and going to new places. Also having a lovely family helps a lot 💕

[Om @omsaaran]

Once you’re spending over $100K per month on ads, you need to start building brand equity.

And NO… you don’t need separate ‘awareness campaign’ for this.

Instead, start using phrases like these in your UGC ads:
"It's from my favorite brand..."
"The brand that is known for..."
"And because it is from X brand...."
"And you know they always do this..."
"They just restocked..."
"They went viral last summer..."
"It's from X and that means it always sells out..."
"I thought they couldn't do better than last one, but they just did..."

These phrases signal popularity and trust, the kind of credibility most brands would spend serious influencer money to buy.

Comfrt does it so well with TikTok shop affiliates, and if you're running UGC on meta, THIS IS A MUST.

[Om @omsaaran]

@KanishDigital W. link?

[Om @omsaaran]

🚨 It could be the reason why you’re stuck with 1.4 ROAS 👀

THIS is exactly how you talk to personas at different stages of awareness (with examples):

1. Unaware: Lead with the hidden pain. At this stage, your creative should feel like: ‘Wait, that’s me.’

“No one talks about how tired your feet get from just existing at home all day.”

2. Problem-aware: Here, you validate the problem and introduce a new mechanism.

“If your dog keeps itching even after changing shampoos, the problem may not be the skin. It may be the xyz.”

3. Solution-aware: Now you need to explain why your version is better. Focus on mechanism, differentiation, proof, usability, and objections.

“I’ve tried soft slippers before, but they usually go flat in a few weeks. These feel soft, but still have that thick, supportive sole.”

4. Product-aware: Now your job is removing doubt. Use reviews, demos, before/after, objection handling, comparisons, creator credibility, “things I wish I knew before buying.”

“I bought it thinking I’d use it once. I was so wrong it’s embarrassing.”

5. Most-aware: They just need a reason to act now. Use offer, urgency, bundles, discount, guarantee, availability, free shipping, limited colors, seasonal reason.

“They just restocked the most popular colors. And since the special sale is live till midnight, if your size is available, this is the time.”

[Om @omsaaran]

🌤️ Daily reminder to all copywriter bros:
Spend your own fkn money on ads once.

Nothing humbles you faster than Zuck draining your wallet while you’re desperately hunting for winners.

[Om @omsaaran]

@ecomstreur Crazy opportunity (to join me)

[Om @omsaaran]

@Seanfrank inshallah G

[Om @omsaaran]

@d_grimripper @Jason______A Examples G

[Om @omsaaran]

@PaulNiklas8 love the indoor cricket G

[Om @omsaaran]

@omarecomuk I know how it feels

[Om @omsaaran]

@Ajain112 Who

[Om @omsaaran]

@ArthurMacwaters more like a westworld scientist

[Om @omsaaran]

The Ridge x Marques Brownlee has to be one of the best celeb partnerships, his ads are always the best performing for them.

Plus, his audience is exactly the icp for Ridge.

[Om @omsaaran]

@niakjaw I think you can still go niche and win, like those tai-chi ai guys

[Om @omsaaran]

@ewitzs_david Awesome broski