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@TheLyonsDen Outstanding journalism @TheLyonsDen

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@tony_robbo Is it coming on Netflix?

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@zdaniel Just wondering if it is right to force one company to use and pay for the product of another? The news providers choose to maintain Facebook pages and publish their own content to those pages to drive traffic and audience.

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@FreoPope @arwon @AflGlicko @CamSchwab @LesEverettFreo @LMorfesse I can’t recall. But it wasn’t commercially significant.

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@tony_robbo Your first time reading new books.

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@paul_yole Fortuitous targeting?

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@dereklwalker Spot on. One of the most instructive ad industry reads ever.

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@drhingram @tony_robbo

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@mrjoeaston @FinancialReview Sure gonna miss you Joe. Thanks so much.

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@cjoye Government spending still driving a disproportionate amount of inflation. Many ways to cool the economy other than hitting mortgage holders.

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@psimpsonmorgan Spot on. Execs not that concerned about fines that impact incoming replacement management and shareholders.

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@ABCmediawatch The games are a challenging commercial proposition. No I’m okay commercial breaks only pre and post and half time. Hard to make money on. Doesn’t mean they shouldn’t be on free to air - just that it is hard to monetize.

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@psimpsonmorgan Better for the public and the sport long term to have a bigger audience - free to air. Sadly this runs up against a desire to get the best $$ deal for the sport and players which means pay tv deals. Long term bigger audience delivers the best outcomes.

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@TracyWesterman #leadership

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@CommSec Rising interest rates clearly not hitting luxury car buyers.

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@lenoretaylor Local events and community functions most likely to appeal to and engage with the converted. There needs to be a mass media spend to target the large undecided/available audience. No point preaching to the converted.

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@wheresshelly @statelibrarywa @MuseumofPerth

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@DavidTallon If you’re in the category you get it. No need to scream at this end of the market, you are afforded some subtlety.

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@KosSamaras The federal Govt has fallen in to the trap of believing that communicating via media conference is mass communications. It isn’t. There needs to have been, or should be, a mass market awareness campaign informing people about the referendum.

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@paulmp You do some great work.