Oskar Melking

Co-founder of @joinpogo (

[Dom Wong @domwong]

ofi (Fortune 500 private label CPG) ran one Pogo study. The result?

Multi-million dollar impact.

ofi - the manufacturer behind many of the coffee, spices, and snack nuts in your cabinet - had a problem most CPGs share: they’re often blind to who their actual customers are.

Prior to Pogo, ofi had relied on a widely used survey platform to understand their shoppers, but had doubts about the data due to concerns about respondent quality and survey fraud.

Pogo gave them something different: the ability to talk directly to purchase-verified buyers of their products across retailers, within hours.

What came back was clear. The new pepper grinder design ofi had launched in stores wasn’t landing with early shoppers.

They caught it fast, redesigned the product, and avoided a much bigger problem, while solving their customer’s needs.

As Shannon Clayton, Head of Private Label Marketing at ofi, put it:

“With the receipt verification, we felt so much more confident in the data. I presented the information that came from the Pogo platform and we immediately made a business decision. That doesn’t usually happen. Ultimately, that’s going to lead to a multi-million dollar business impact for us.”

This is what happens when CPGs can finally hear from their actual customers.

Thank you to Shannon Clayton, John Carney and the ofi team - for trusting us early and pushing the platform in ways we didn’t even anticipate.

Curious what this could look like for your brand?

We’re offering free custom studies for a limited time.

Comment POGO and we’ll follow up. 👇

[Oskar Melking @oskarmelking]

@barofclo @playfuldesignco @playfuldesignco design a poster for upcoming Father’s Day, with Swedish and French flags

[Oskar Melking @oskarmelking]

Congrats @barofclo on the Playful launch 🚀 as a design lover myself, excited to play(ful) around.

Inspiring to see more @joinpogo alums starting companies.

[chloe @barofclo]

AI put coding in your pocket.

Now it’s design’s turn.

Meet Playful, the designer on your phone. Create when inspiration hits, from a party or on the couch.

Have an upcoming party / event? We're creating the next 888 event covers for free.

RT + tag @playfuldesignco with your request⭐

[chloe @barofclo]

AI put coding in your pocket.

Now it’s design’s turn.

Meet Playful, the designer on your phone. Create when inspiration hits, from a party or on the couch.

Have an upcoming party / event? We're creating the next 888 event covers for free.

RT + tag @playfuldesignco with your request⭐

[Oskar Melking @oskarmelking]

Proud of this moment and what the Pogo team has built. Excited for the journey ahead 🚀

[Dom Wong @domwong]

The dirty secret about consumer research? It’s overrun by fraud.

Survey bots. People lying to qualify for interviews.

Today, Pogo is launching the world’s only AI researcher that lets brands talk to verified buyers of any product - at scale, in hours.

Backed by $32M to date.

For 6 years, we’ve built the consumer network that makes research with real, verified buyers possible:

• 3M+ opted-in U.S. consumers
• Visibility into 1 in every 150 U.S. shopping trips
• $470B in observed transactions
• Ranked #1 Loyalty App in the U.S. by Newsweek, two years running

Watch the full story 👇

[Oskar Melking @oskarmelking]

@domwong Proud of this moment and everything the team has accomplished so far. Let's go 🚀

[Oskar Melking @oskarmelking]

@domwong 😎

[Oskar Melking @oskarmelking]

@Arushi_OffLens Animation

[Oskar Melking @oskarmelking]

Prediction - @otter_ai will be the next Salesforce: big despite being extraordinarily buggy and disliked by end-users. Praying for @meetgranola, the one company that has a real shot at a Figma vs Adobe moment here.

[Oskar Melking @oskarmelking]

@FynCas 10

[Dom Wong @domwong]

2024 was our biggest year to date at Pogo. If you're looking to join an incredibly high performing team (7-figure revenue per FTE), please reach out. A few highlights:

- 2M users in the U.S. use the Pogo app to help them earn and save from their data; 4.9-star rating across 87K App Store reviews

- 3x YoY growth, 8-figure revenue

- Newsweek ranked Pogo as the #1 rewards app in the U.S. in an objective study of 4,000 consumers, ahead of Fetch, Ibotta, Rakuten and Upside

- We’ve built America’s largest community of users who have actively opted-in to monetizing their own data - fueled by a profitable growth flywheel that continuously compounds this unique asset

As AI exhausts public data, the next frontier is private, user-contributed data - our goal is to help everyday people unlock this value.

[Oskar Melking @oskarmelking]

@bryan_johnson What are your thoughts on this study on red meat + colorectal cancer? High quality study that seems to suggest the conclusion is more about the absence of fiber rather than the presence of red meat. Issue with many studies is likely confounding variables.

https://t.co/QperwnjVEC

[Oskar Melking @oskarmelking]

@blader Yes it is! Though best slice in my opinion is either the l'Industrie (prosciutto + burrata) or the New Yorker (pepperoni + ricotta)...

[Oskar Melking @oskarmelking]

@Tshea0314 Yes!

[Oskar Melking @oskarmelking]

@kevinzhuang10 @drivingforceapp Keep it up, Kevin! Excited to following along 🚛

[Vivien Ho @VivHo]

1> It feels like just yesterday we started our very first cohort, and now we are 105 female engineers strong! Since 2019, we’ve had 70+ early stage female founders incorporated and 52+ founders who have raised up to $6M from top VCs! 😍💫

[Oskar Melking @oskarmelking]

@shaayohn Yeah my guess is they’ll let it fly. My guess is Figma not yet big enough in broader Adobe suite space? Not too familiar (Figma would’ve crushed other Adobe suites if they tried btw…)

[Oskar Melking @oskarmelking]

@julietteylim @domwong Thanks @julietteylim 🔥

[Oskar Melking @oskarmelking]

@VivHo @domwong @ShikharMohan6 Thanks @VivHo - excited for the more journeys together! 🚀⛷

[Oskar Melking @oskarmelking]

@leonsasson Thanks @leonsasson 🙏🏻