@jaketheadnerd@danavirsarria I had the same question ^
Is it possible/ have you taken this concept of offers and applied it to a 1 product brand or a brand with maybe less than 5 SKUs? Outside of promotional offers
@mattbanker @brendanrfoley Couldnโt be more true.
Email should be a content delivery channel 80% of the time (educate or entertain).
Direct response/sales 20% of the time.
@TaylorHoliday More opportunities to get creative and generate alpha as a media buyer rather than relying on the same tactics that have worked for the last 3+ years.
https://t.co/B5Jj7gVLPO
86% of kids want to be influencers
Parade made non famous users feel famous.
Stood out from other brands by sending "digital mood boards and a Google Drive of creative direction".
Kept cost low using digital assets + unpaid influencers + human psych.
@MandiMoshay @TaylorHoliday@CommnThreadCo Iโve seen some pretty prominent DTC brands start sending emails everyday.
Earlier in the year was seeing 2-3x per week from the same brands.
Therabody paid team = ๐ฅ
First effective Twitter ad Iโve seen in weeks.
Ad looks like a tweet + UGC video + not polished (phrases like โmore quieterโ).
They also experiment on LinkedIn. Good target audience on there, not athletes per say, but lotta people wfh who need relief
@danavirsarria Yup.
Visitors + conversion %.
Gotta increase one of those to make more money, conversion % (if youโre smart) can be free/very low cost to do.