OUTWAY

The best performance socks for running, training, and more. Designed for your personal best.

[OUTWAY @outwaysocks]

@build_canada want those socks

[OUTWAY @outwaysocks]

we approve this message

[Rob Fraser @robbfraser]

No so basic socks for not so basic people.

@outwaysocks

[OUTWAY @outwaysocks]

Don't call it a comeback. Or do.

[Rob Fraser @robbfraser]

We're so back. Burnout to Breakthrough Ep 01 by @outwaysocks is live.

I’d love to hear your thoughts and what you’d like to see more of as the series evolves.

[Rob Fraser @robbfraser]

Advice is cheap.

But if I had to offer one thing, it’s you can do it.

Business is permissionless. You don’t need approval and you can just start.

You don’t need all the answers. You can figure it out along the way.

When I started @outwaysocks, I had no clue what I was doing. I just showed up and worked hard.

Now nearly a decade later, we’re still here.

Ask yourself: what if it all works out?

You can do it.

[Rob Fraser @robbfraser]

The @outwaysocks Black Friday Sale is live! 🚀

Up to 60% off sitewide. Don't miss out. 🧦

[OUTWAY @outwaysocks]

Feel the difference.

[Rob Fraser @robbfraser]

Something cooking 🔥

@outwaysocks X @HavenAthletic

[Rob Fraser @robbfraser]

Outway the Odds embodies a belief we've long held at our core.

That success is the result of an individual's ability to persevere and remain resilient in the face of adversity.

Choosing @NateGraywolf to help kick off this series was a natural decision. His journey mirrors @outwaysocks' ethos.

Behind every podium and achievement lies relentless hard work with setbacks and challenges.

Through this series, we aim to illuminate the often unseen journey as a reminder that in the pursuit of greatness, no one is alone in their struggles.

[Rob Fraser @robbfraser]

The @outwaysocks pop-up store is open! 🎉 🧦

If you’re in Victoria, BC, stop by the Uptown Centre and say hello 👋

[Rob Fraser @robbfraser]

Sock-up 🧦🔥

[Jacob Thomas @FitDadJake]

I never thought I’d say this but..

I’ve been wearing the Flagship Ankle socks from @outwaysocks

And I’m unashamed to admit but they make my feet look good 👍🏼

[Lindsay Dixon @LindsayDixonFP5]

My husband is off to the gym with his brand new @outwaysocks .🏃‍♂️

This company is based in Victoria. Do not underestimate how happy my husband was that these were delivered today.

PS. #Pharmacists and #healthcare professionals- they have compression socks now too!🔥

@robbfraser

[Simon 'Thor' Damborg @Thor604]

@outwaysocks all the way! Though personally I like the thicker ones I know lots of fans of the thing printed...

[Jackson Cunningham @jacksonc]

@Thor604 @outwaysocks @outwaysocks are my goto workout socks

[OUTWAY @outwaysocks]

In every stride, a story of resilience. Beyond every finish line, a journey of perseverance. Here, dreams and ambitions thrive, fueled by the unyielding spirit of those who dare to redefine their limits. Because in the heart of an athlete, every setback is a setup for an extraordinary comeback.

OUTWAY THE ODDS | @NateGraywolf

[OUTWAY @outwaysocks]

@robbfraser Nate is a true inspiration.

[Rob Fraser @robbfraser]

Introducing all-day performance neckwear by @outwaysocks 🔥

Everything you know and love about our socks, now for your neck and head 🫡

Check out the full line up, link in first comment 👇

[Rob Fraser @robbfraser]

Love stumbling across wonderful custom socks by @outwaysocks

[Mantas @stnkvcs]

Ad creative mockup for @outwaysocks

→ Desire: to look and feel better (social)
→ Mechanism: increase performance in the gym
→ Ad type: feature point-outs + social proof

Cc: @robbfraser

[OUTWAY @outwaysocks]

🙏🧦