Pablo Miranda

Deep in the human unconscious is a pervasive need for a logical universe that makes sense. But the real universe is always one step beyond logic.

[Pablo Miranda @pabmiranda1]

Tentando fazer essa thread do bem viralizar aqui!

A minha sogra lidera a UZCA (Unidade de Zoonoses, Castração e Atendimento de Animais), uma ONG na região dos lagos do Rio de Janeiro (Cabo Frio, Arraial do Cabo, São Pedro da Aldeia, etc.)

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[Pablo Miranda @pabmiranda1]

@abreunotes História fera! E seu conteúdo é fora de série! Abração!

[Troll Football @TrollFootball]

Why is Edward Norton talking to himself?

[Guinness World Records @GWR]

All the records broken by Lionel Messi today:

Most FIFA World Cup finals goals by a football (soccer) player - 18

Most FIFA World Cup matches played in by an individual - 28

Most matches won by a player at the football (soccer) FIFA World Cup - 18

Most minutes played in the football (soccer) FIFA World Cup - 2,489

We are witnessing history.

[Anthropic @AnthropicAI]

The US government, citing national security authorities, has issued an export control directive to suspend all access to Fable 5 and Mythos 5 by any foreign national, whether inside or outside the United States, including foreign national Anthropic employees.

The net effect of this order is that we must abruptly disable Fable 5 and Mythos 5 for all our customers to ensure compliance.

Access to all other Claude models is not affected.

We apologize for this disruption to our customers. We believe this is a misunderstanding and are working to restore access as soon as possible.

Read our full statement: https://t.co/bwn0sximKZ

[PJ Ace @PJaccetturo]

Ladies and gentlemen, it’s here:

I’m proud to announce that 'Nexus' will be my upcoming hybrid feature film.

Here is a 5-minute teaser, made by 3 people in 2 weeks.

Made with Dreamina AI using Octo & Dreamina Seedance 2.0, full workflow coming soon

[Tuomas Artman @artman]

Today is a hard day. I shared this note with the @linear team today: We’ve made the difficult decision to increase our workforce. This is not a cost-cutting exercise or a reflection of anyone’s performance. We’re simply reimagining every role for the agentic AI era. We’re hiring. We’re sorry about that.

[le.hl @0xleegenz]

The moment you realize what life looks like for people who don’t know anything about AI, politics or the economy:

[Bryan Cano @BryanECano]

🚨 Meta released their Ads MCP and CLI today – if you use Claude or ChatGPT you should install this asap (resources in comments).

What makes this announcement so interesting is that it gives AI tools direct, authorized access to help manage your Meta Ads account through natural language.

1. Comprehensive reporting
Pull detailed reports, surface performance trends, and quickly understand what is happening across campaigns.

2. Campaign management
Create and edit campaigns, ad sets, and ads without manually clicking through Ads Manager.

3. Catalog management
Create product catalogs, add product data, and troubleshoot feed issues faster.

4. Signal diagnostics
Access signal health and quality insights so you can prioritize the parts of your setup that need attention.

This is a huge step forward in agentic media buying. Will be testing this rest of the week!

[Pablo Miranda @pabmiranda1]

@falaThayron Seus posts aqui são muito bons! Keep it going!

[A Shot @ashotmagazine]

Wagner Moura is reportedly being considered to play the villain in Denis Villeneuve’s next James Bond film.

[Nebojsa Radovic @eniac]

Organic distribution channels are mostly dead at this point.

Being creative might get you to $1M ARR, maybe $10M. And yes, there are exceptions. We call them cultural phenomena because they fundamentally change how people use products in a category.

Pokémon Go and Fortnite in gaming. Cursor, Claude, and ChatGPT in AI.

But predictable growth requires predictable solutions. That’s where paid ads come in. Google and Meta wouldn’t be multi-trillion-dollar companies if that wasn’t true.

The reality is that organic is only getting harder. “Vibe coding” is enabling a new generation of builders, which means most categories will become brutally crowded.

To break through that distribution wall, you’ll need to hit a lot of bullseyes. Paid ads will remain one of the few predictable ways to cross that chasm.

[Eric Seufert @eric_seufert]

Everything from Tinder down was heavily reliant on user acquisition. I know people who worked in UA at every one of those companies.

As for your TikTok equivocation — Musically going to #1 means it was a viral sensation, not a sustainable business. TikTok spent $1BN on UA in the US alone in 2018.

[Claude @claudeai]

Memory is now available on the free plan.

We've also made it easier to import saved memories into Claude.

You can export them whenever you want.

[cansera ok @ManfroiRenato]

Um amigo meu, do mesmo ramo, estava indo bem e, do nada, faliu.

Mas faloiu bem.

Nao sei sinceramente o motivo.

Agora faz uber, contando os centavos.

Me pediu um dinheiro emprestado, 2000 mil reais. Bateu o carro e tava sem grana.

Prontamente emprestei.

Nao tenho interesse em cobrar. Sei que se um dia ele melhor vai me pagar com muito juro e com gosto.

Talvez se um dia eu quebre, Deus achara uma alma pra me dar um prato de comida pelo bem que fiz pro meu amigo.

AMEM.

[Pablo Miranda @pabmiranda1]

@SamsungMobile #stop

[Pablo Miranda @pabmiranda1]

@AvelinoReAu A única forma de monetização possível para consumer products, usados na escala de centena de milhão ou unidade de bilhão de pessoas, é com anúncios. Não tem outro jeito. Dado foco B2C da Open AI, versus enterprise da Anthropic, inevitavelmente eles teriam que ir para ads.

[Pablo Miranda @pabmiranda1]

@product_gurus A única forma de monetização possível para consumer products, usados na escala de centena de milhão ou unidade de bilhão de pessoas, é com anúncios. Não tem outro jeito. Dado foco B2C da Open AI, versus enterprise da Anthropic, inevitavelmente eles teriam que ir para ads.

[Aakash Gupta @aakashgupta]

A human consumes about 2,000 calories per day. Over 20 years, that’s roughly 17,000 kWh of total food energy. Training GPT-4 consumed an estimated 50 GWh of electricity. That’s 3,000 humans worth of “training energy” for a single model run.

And GPT-4 is already dead. OpenAI retired GPT-4o from ChatGPT on February 13th. The model that took 50 GWh to train got less than two years of flagship status before replacement. The human you spent 17,000 kWh “training” for 20 years produces economic output for the next 40 to 60 years. The amortization window on GPT-4 was shorter than a car lease.

Now look at what replaced it. GPT-5.2, released December 2025, is OpenAI’s current default. The GPT-5 series consumes an estimated 18 Wh per average query according to the University of Rhode Island’s AI Lab, up to 40 Wh for extended reasoning. That’s 8.6 times more electricity per response than GPT-4. With 2.5 billion queries hitting ChatGPT daily and GPT-5.2 now the default model, the inference math gets staggering fast. Even at a blended average well below 18 Wh, you’re looking at daily electricity consumption that could power over a million American households.

This is what Altman is actually doing. OpenAI hit $13 billion in annual recurring revenue but still isn’t profitable. They need you to think of AI energy consumption as natural and inevitable, the same way you think about feeding a child, because the alternative framing is that they’re burning through enough electricity to rival small countries while racing to build 1-gigawatt Stargate data centers. The food analogy makes the energy costs feel biological and unavoidable instead of what they are: an engineering and business choice that scales with every model generation.

The comparison sounds clever at a fireside chat in India. It falls apart the second you do the arithmetic.

[Pablo Miranda @pabmiranda1]

this will evolve pretty quickly.

[Dan Pantelo @danpantelo]

I'm testing the new Manus x Meta Ads Manager integration to see if it can replace my current media buyer.

Here's what I learned so far..

[Pablo Miranda @pabmiranda1]

@rodrigofm Recomendo bastante o blog do Eric. É o mais rico que existe no mundo de digital advertising. Ele é uma das pessoas que mais entende do assunto no mundo.