pat isom

Crazed about family, marketing, ad tech and sports

[The Trade Desk @TheTradeDesk]

Introducing Audience Unlimited – a major upgrade to the marketplace for 3PD in digital advertising.

It will leverage AI to score data segments by relevance to an advertiser’s campaign, across thousands of segments from hundreds of trusted 3PD providers: https://t.co/v8wA4oRZ5M

[IL Sports Network @ILSportsNetwork]

Judd Isom’s Benet varsity debut was a long time coming. After 2 ACL tears, ‘he’s the most resilient person.’ https://t.co/N59FXQWv0Z

[Naperville SunSports @Naperville_Sun]

Judd Isom’s Benet varsity debut was a long time coming. After 2 ACL tears, “he’s the most resilient person.”
Matt Le Cren has the story for #TribSuburbanSports.
@RedwingsSoccer @BenetAthletics @BenetRedwings
https://t.co/L4wgz7WWGQ

[pat isom @patisom]

@rishad Congratulations, Rishad!

[The Trade Desk @TheTradeDesk]

.@Eurowings and its agency, @Zenith, used our Audience Reach Percentage feature in a DOOH campaign, which enabled it to reach more of its relevant audience and increase holiday bookings. The campaign achieved 4 package holiday bookings per 1k impressions: https://t.co/cZLBZrruta

[pat isom @patisom]

@SFHS_Spartans Congratulations! Impressive!

[The Trade Desk @TheTradeDesk]

The Current Report breaks down the explosion of retail media and explores why retail data and connected TV are a powerful combo: https://t.co/69bG7LvYkR

[The Trade Desk @TheTradeDesk]

Our CEO @JeffTGreen joined @CNBC’s @JBoorstin to talk about why digital advertising is thriving, the value in data-driven decisioning through our Galileo announcement, and @ParamountCo’s support of Unified ID 2.0 at #CES2023. https://t.co/3GfUvcdsy3

[The Trade Desk @TheTradeDesk]

2023 predictions are in! 11 marketing executives from brands like @Pernod_Ricard, @Hyundai, and @WalgreensNews weigh in on topics like the looming recession, the promise of retail media, the rise of artificial intelligence, and Web3 in marketing. https://t.co/3451yLagSR

[Publicis Commerce @PubCommerce]

ICYMI Amy Lanzi talks about Walmart’s DSP, in the article “Why the advertising world’s holding companies are betting big on retail media,” via @TheTradeDesk. Read more here https://t.co/Qsqzaw7OKJ
#Walmart #marketing #PublicisCommerce

[The Trade Desk @TheTradeDesk]

How can agencies and advertisers reach their audiences in a brand-safe, agile, and measurable way on Connected TV? Watch our discussion with @Samsung, @4As, and @PublicisMedia for tactical tips: https://t.co/wku0mAITlN

[Publicis Media @PublicisMedia]

Tune in tomorrow to see our Chief Investment Officer Karyn Johnson join @Samsung’s Daniela Mercado & @TheTradeDesk’s Carl Celiny in a @4As webinar about the shifting TV landscape & how we are capturing the #CTV opportunity. https://t.co/5OYS6lXs3j

[pat isom @patisom]

Great webinar on June 8th! Join Daniela Mercado, Senior Director, Head of Mobile Marketing, @Samsung and Karyn Johnson, Chief Investment Officer, Samsung at @PublicisMedia in conversation with Carl Celiny, Director, Business Development at @TheTradeDesk.

https://t.co/Fkmx6vVPY2

[Campaign Asia @CampaignAsia]

.@EpsilonMktg and @TheTradeDesk partner to preserve targeting as cookies disappear https://t.co/8LbeY3lutb

[ADWEEK @Adweek]

Publicis Groupe’s identity-resolution offering Epsilon and The Trade Desk are partnering to make their respective user-ID products interoperable.
https://t.co/1YM70aIEl9

[Publicis France @publicis_france]

Le partenariat avec @TheTradeDesk ouvre à nos clients de nouvelles opportunités dans un monde sans cookies @Epsilondatamktg @PublicisGroupe

[Epsilon @EpsilonMktg]

Epsilon, as part of @PublicisGroupe, is excited to announce our new partnership with @TheTradeDesk. We're uniting Epsilon's CORE ID and Unified ID 2.0 to champion #personalization and reach without #thirdpartycookies.

Learn more in the press release: https://t.co/yjRgvcl2yy

[Publicis Groupe @PublicisGroupe]

We are excited to announce our new partnership with @TheTradeDesk, uniting the @epsilonmktg CORE ID and Unified ID 2.0 to champion continued #personalization at scale and maximum reach in a post #thirdpartycookie world.
https://t.co/VSdwtOlB5j

[The Trade Desk @TheTradeDesk]

.@WSJ reports on how @PublicisGroupe and @EpsilonMktg are working with @TheTradeDesk to power a new vision of internet identity. https://t.co/2EfMRbZStn

[Alexandra Bruell @alexbruell]

The Trade Desk deal creates a self-service tool for Publicis Groupe’s Epsilon division that lets clients match their data and run and measure campaigns. Will the new model boost revenue and justify Publicis' $4+ billion acquisition? https://t.co/x03iVxDHWd via @WSJ