Fabrizio Ballarini

Organic Growth - SEO - Online since USRobotics 56K - Search Engines, Tech & 💱 Rates. Retired FPS Player🔫.

[Fabrizio Ballarini @Pechnet]

Check out this new kit.... is Sinner entering his Agassi era?

[Jannik Sinner @janniksin]

Paris! 🇫🇷 A special place. Feels good to be back 🙏🏻

[Fabrizio Ballarini @Pechnet]

Legend mode ON

[Jannik Sinner @janniksin]

Grazie!!! 🇮🇹🫶🏻

[DEJAN @dejanseo]

Gemini's Brand Authority Map

https://t.co/6rxUPDuHVe

These 2,883,072 brands live rent-free in Gemini's parametric memory, ranked by frequency and personalised pagerank. Basic interface for now with plans to develop it further. For brands not known to Gemini we show common crawl as fallback stats.

[Fabrizio Ballarini @Pechnet]

🍿🍿🍿

[Elon Musk @elonmusk]

𝕏 Money early public access will launch next month

[Fabrizio Ballarini @Pechnet]

If you know what you are doing you can now build crazy tooling 💥💥

[Lily Ray 😏 @lilyraynyc]

Some updated data from @Similarweb that shows the growth in LLM (desktop) usage over time worldwide between Sep 2024 - Jan 2026.

The first chart shows LLMs only. ChatGPT is still the leader, but hasn't bounced back to its Oct 25 usage. Gemini is still growing fast.

Second chart shows ChatGPT vs. Claude vs. Gemini usage - Claude is also growing, but it's still tiny compared to the other 2.

Third one layers on Google & Bing desktop usage compared to LLMs. Google grew a lot between Dec 25 and Jan 26.

[Dawn Anderson @dawnieando]

Lots of misinformation still flying around our SEO space so I dug into some of the possible causes and the current category conflicts and wrote them up following my presentation at Women in Technical SEO

https://t.co/aY4U35wjzK

[Fabrizio Ballarini @Pechnet]

I quite agree: Data > Models

Take SaaS marketing software, we can pretty much build most of them. Unless they have data we need that we don't already have or collect ourselves.

[Rohan Paul @rohanpaul_ai]

Larry Ellison on the AI moat:

AI is commoditizing because models use the same public internet data.

The true competitive edge isn't the model itself anymore, but access to exclusive, proprietary datasets. That is the only moat left.

[Fabrizio Ballarini @Pechnet]

@LarsLofgren @harpreetchatha_ paying subscriptiops in different currencies is very related to out product. Also we have millions of customers, not everything is specific SEO play.

https://t.co/YPyMfW0Uxm

[Fabrizio Ballarini @Pechnet]

Unfortunately it's very easy to jump to conclusions without context

The aim of our content team is to help new and existing Wise customers

Wise/Wise Business product is perfect for digital freelancers and agencies to pay online subscriptions/suppliers in different currencies.

[Fabrizio Ballarini @Pechnet]

@RiseWins_ @harpreetchatha_ Business accounts paying software subscriptions in multiple currencies is very topical for us. I could pull you a list of customers who have this use case in seconds.

[Fabrizio Ballarini @Pechnet]

@JaneSmithAI @harpreetchatha_ I am not so close to all tools each team at Wise uses (we have multiple SEO teams). I believe the answer is both.

[Fabrizio Ballarini @Pechnet]

@sm1_smwhere @harpreetchatha_ Every single articles that goes live on https://t.co/ss9tVF0LZd is produced by a human. LLMs speed up some processes but majority of the production including writing is done by real people. We have a large editorial team.

[Fabrizio Ballarini @Pechnet]

@harpreetchatha_ @SeoTudent We have this since 2015

[Mambo Italiano @mamboitaliano__]

🚨 While the world is falling apart,
Italy goes live with tenor Andrea Bocelli riding into the Sanremo Festival on a white horse…

Italy really writes itself 🇮🇹😅

[Glenn Gabe @glenngabe]

Google Patent Info: If you thought AIOs angered people, just wait for AI-generated landing pages from Google. Yes, Google could create new landing pages from the SERPs if yours isn't good enough (based on this patent). Great catch from Joshua Squires at Amsive on LinkedIn -> AI-generated content page tailored to a specific user

And sounds like it could be used for advertising AND organic... It's worth checking out the patent.

*The system would calculate a "landing page score" for the organization’s existing website. This score evaluates how well the current page meets the user's specific needs.
*If the existing landing page is deemed insufficient (the score exceeds a certain threshold for improvement), the system triggers the AI generation.
*An AI model leverages the user’s search context, location, and past preferences to pull data from the organization’s site and re-package it into a new, intuitive interface.
*The user sees an updated search result page with a navigation link leading to this custom AI-generated page rather than the standard URL. https://t.co/JFI5nijijx

[Glenn Gabe @glenngabe]

At some point the AI Search platforms will build stronger anti-spam systems, have manual actions, take legal action against spammers, etc. I have covered that before. Here is how an established platform like Meta continues to tackle problems like that. ChatGPT and others will need to evolve -> Meta Takes Legal Action Against Scam Advertisers

What Meta is doing:
*Fighting Celeb-Bait Scams
*Exposing Subscription Fraud and Cloaking
*Combating Abusive Practices
*Our Ongoing Approach to Stopping Fraud https://t.co/jbrnEovQdX

[Barry Schwartz @rustybrick]

Bing updates the Bing Webmaster Guidelines https://t.co/7kW2r15VY2

[Fabrizio Ballarini @Pechnet]

While I can't comment on Google's decision to rank more or less well this page, I know our marketing team strives in our mission to educate our customers and help them save money across borders.

We have millions of customers and we focus on them beyond narrow SEO considerations

[Fabrizio Ballarini @Pechnet]

Unfortunately it's very easy to jump to conclusions without context

The aim of our content team is to help new and existing Wise customers

Wise/Wise Business product is perfect for digital freelancers and agencies to pay online subscriptions/suppliers in different currencies.

[Harpreet @harpreetchatha_]

🤨

[Joe Youngblood - SEO, Futurology, AI, Marketing @YoungbloodJoe]

It's a doorway page generator. LMAO