Pedro Waengertner

Co-Fundador e CEO da ACE. Autor do Best Seller “A Estratégia da Inovação Radical” #inovacao #marketing #digital #startups #investing #goace #giveback

[nicolas, 30 ans @nic_carter]

first vibecoded billion-dollar company?

[Pedro Waengertner @pedrowm]

Fascinante!

[Aakash Gupta @aakashgupta]

Jensen Huang: AI is going to make poorly defined work much more valuable.

Because that’s all humans will do. AI will handle everything else.

So what is poorly defined work, and how do you get good at it?

Defined work means given these inputs, produce this output. Write code that does X. Summarize this document. Calculate this metric. The goal is specified. The constraints are known. The evaluation criteria exist before you start.

Poorly defined work means should we even build this feature? What market should we enter next? Is this candidate going to work out? Which of these three strategic directions is least wrong? There’s no right answer you can verify. There’s only judgment.

AI is going to get freakishly good at defined work. Give Claude a spec and it’ll execute. Give GPT a rubric and it’ll score. The skill of translating well-defined problems into solutions is getting automated at 10x speed every 18 months.

But AI can’t tell you what problem to solve in the first place. It can generate 50 options. It can’t tell you which one matters. That requires something AI fundamentally lacks: skin in the game. Stakes. Consequences you actually have to live with.

So how do you get good at poorly defined work?

You make irreversible decisions faster than feels comfortable. The skill is pattern recognition built through reps. You can’t build judgment by thinking about decisions. You build it by making them and eating the outcomes.

You get comfortable with “I don’t know yet” and commit anyway. Defined work has the comfort of eventual correctness. Poorly defined work means moving while uncertain. The people who thrive here tolerate that discomfort instead of seeking premature closure.

You build taste through volume. Taste is internalized judgment from thousands of micro-decisions. The designer who can feel when something is off made 10,000 design choices before. The PM who senses a bad roadmap decision lived through 100 launches.

You seek roles where you own outcomes, not tasks. Task ownership is defined work. Outcome ownership forces you into the undefined space constantly. You can’t own revenue without deciding which features matter.

The uncomfortable truth: most people’s entire careers have been defined work dressed up as judgment. They executed someone else’s strategy. They optimized someone else’s metrics. They never had to decide which metrics mattered.

That’s about to become visible. Fast.

[Aakash Gupta @aakashgupta]

Correct

[Pedro Waengertner @pedrowm]

@ATRightMovies 10

[Pedro Waengertner @pedrowm]

@Suhail 100% true

[Pedro Waengertner @pedrowm]

@ATRightMovies Munich is definitely my favorite.

[Pedro Waengertner @pedrowm]

@coldemailchris Gtm

[Pedro Waengertner @pedrowm]

@coldemailchris Playbook

[Pedro Waengertner @pedrowm]

@paolo_scales VID

[Pedro Waengertner @pedrowm]

@troyaitken_ Sauce

[Pedro Waengertner @pedrowm]

@AlfieJCarter System

[Pedro Waengertner @pedrowm]

@tomcrawshaw01 Scanner

[Pedro Waengertner @pedrowm]

@tomcrawshaw01 Search

[Pedro Waengertner @pedrowm]

@gregisenberg Agreed. Don’t know if the entrepreneurial part will be such a game changer.

[GREG ISENBERG @gregisenberg]

you don’t need a cofounder. you need a niche.
you don’t start with a deck. you start with a protoype
you don’t chase virality. you solve a boring problem in a fun way.
you don’t raise a seed round. you ship something weird and useful in a weekend.

you don’t run ads. you own a keyword.
you don't sell access. you sell outcomes.
you don’t build everything. you chain tools together like a hacker.
you don’t need scale. you need a dozen obsessed users.

you don't optimize for valuation. you optimize for freedom.
you don’t overhire. you automate.
you don’t beg for attention. you earn it by being helpful.
you don’t aim for perfection. you aim for traction.

you don’t write a blog post. you drop a loom and wait for DMs.
you don’t create noise. you build something that spreads in group chats.
you don't hire resume builders. you hire problem owners.
you don’t sell. you show.

you don’t guess. you ship, you watch, you tweak.
you don’t need funding. you need leverage.
you don’t write copy. you write what people wish they could say.
you don’t make a website. you make a rabbit hole.

you don’t build a moat. you build a magnet.
you don’t talk about the tech. you talk about the change.
you don’t sell utility. you sell identity.
you don’t build MVPs. you build moments.

you don't need an exit strategy. you need an earning strategy.
you don't need to own the stack. you need to own the relationship.
you don't need to be first. you need to be unforgettable.
you don't worry about competition. you worry about irrelevance.

you don’t A/B test the button color. you A/B test the story.
you don’t track monthly actives. you track how many people would be devastated if it disappeared.
you don’t need PMF. you need groupchat-MF.
you don’t ship what’s requested. you ship what gets screenshotted.

you don’t make it about the product. you make it about the people who use it.
you don’t start with pricing. you start with proof of obsession.
you don't need to time the market. you need to time the insight.
you don’t build a startup. you build momentum.

[Ray Dalio @RayDalio]

https://t.co/Xpdl8fYoBg

[GREG ISENBERG @gregisenberg]

Y Combinator JUST announced what startups they want to fund next in 2025. And it's mostly AI that replaces $100k/year job functions.

My notes below in case it's helpful to you:

[Patrick Collison @patrickc]

Just noticed that @Sequoia invested in the Series A of 3 of the 4 largest companies in the world.