Petri Partio

A builder of digital products. Co-Founder of @LandingRabbit.

[Toni Hopponen @tonihopponen]

"I wish we had a page for this"

Now, the solution is just one Slack message away 👇

[LandingRabbit @LandingRabbit]

You’ve got ideas. We turn them into pages that are so much fun to edit.

When you get started with LandingRabbit, we learn what your brand looks like and what you sell. Store it so we can use it from one page to another.

When you need a change, just ask 👇

[LandingRabbit @LandingRabbit]

Text highlights are a small but powerful way of making your key points stand out. When used moderately 😅

Are you using text highlights on your landing pages?

[Toni Hopponen @tonihopponen]

Copywriters: “My landing page texts sit in the design queue”

We are giving them the text to Figma import 🔥

[defne gencler @omgitsdef]

This one AI-powered tool helps my agency go from content → ready-to-go landing page instantly:

My biggest hack this year? Finding @LandingRabbit .
(Thanks, @tonihopponen !)

As an agency serving Seed to Series B startups, we have to ship content fast.

The problem? That content often sits in Google Docs, waiting weeks for design and dev.

LandingRabbit solved that.

It lets us take SME-driven, well-researched content and design the landing page as we go.

No waiting or bottlenecks.

And it helps our clients get the most crucial part of their marketing (the content) right.

Too many design/dev shops say they "do copy."

But they treat it as an afterthought.

Underpaying some writer to churn out AI-generated text and skipping the most crucial part of marketing:

- understanding your buyers
- clarifying your messaging
- researching the market
- interviewing experts
- to then, finally, create content.

With LandingRabbit, we make sure our clients get the most important part right...

(their content)

And instantly turn it into a beautiful, ready-to-publish landing page, product page, you name it...

Without the delay.

[Toni Hopponen @tonihopponen]

Wouldn’t it be great if you could write content, see it come to life in an on-brand landing page, and ask AI to improve your text as you go?

Well, that’s exactly what we released this week 👇

[LandingRabbit @LandingRabbit]

Edit text, see your pages come to life, and copy and paste your work to Webflow. It’s seriously as easy as that.

[LandingRabbit @LandingRabbit]

Have you ever struggled with landing pages? 👀

With LandingRabbit, SaaS marketers:
1️⃣ Edit landing pages like a text document
2️⃣ See their pages come to life automatically
3️⃣ Publish pages straight into Webflow

No more waiting on busy designers and devs 🙌

[Gavin Nelson @Gavmn]

My favorite way to fine-tune transitions is to build a set of sliders into a prototype to tweak timing parameters on device, as you're using it.

[LandingRabbit @LandingRabbit]

Can you feel the power of the before/after element?

HeadshotPro nails it:

→ Shows what you are missing out.
→ Explains how the “new way” saves time.
→ Makes AI feel like a natural part of the solution.

✅ Add a similar element to your page to see your sign ups increase

[LandingRabbit @LandingRabbit]

A simple formula on how to write SaaS features:

Title: What you get done
Description: How you achieve it + What’s the benefit

👇

Title: Connect your calendars
Description: Cal reads your availability from all your existing calendars, ensuring you never get double booked!

🏆

[Toni Hopponen @tonihopponen]

Have you ever asked a designer and dev to build a webpage, and all of a sudden, a lot of stakeholders want to make changes?

I have. It’s painful.

My three tips for project leads and designers on how to avoid this trap:

1️⃣ Insist the marketers and content creators to share the structure plan and texts with you and stakeholders before you move an arrow in Figma.

2️⃣ If the copy is too long or complex, show it with a simple design mockup instead of trying to create a workaround with the design.

3️⃣ Keep the initial layout simple to make it easy to adjust later and test multiple versions.

What else would you add?

[Jason Fried @jasonfried]

You only compete with one thing: Your costs.

There's so much chatter and advice out there about how to handle "the competition".

How much should you worry about them, what you can do to beat them, how much should you pay attention to what they're doing, how you should respond when they release or say something new, what you should say when a customer compares you to them, etc.

Essentially, lots of they's and them's.

Of course you exist in a market with multiple options, but that's not your real competition.

Your real competition are your costs. Yours, not theirs. You, not them.

You ultimately stay in business when you make more money than you spend. The amount you make depends on a number of factors, many surprisingly far outside your control.

But one of the few controls you have in business is cost control. Bills don't materialize — you amass costs, you put yourself on the hook. Whether it's hiring and salaries, software and subscriptions, infrastructure and hardware, office space or not, marketing/advertising or not. The market may determine the prices, but you determine the costs. What are you willing to pay for, and how much, is your call, no one else's.

Make your economics work, and you're going to stay in business, no matter what they are doing.

This is why the number of customers you have, and your market share, doesn't really matter when it's compared to another company's market share or customer count.

Take Asana. It would be fair to say Basecamp competes with Asana, in a traditional sense. But in 2023 they lost $257,000,000. In 2022 they lost $407,000,000. In 2021 they lost $288,000,000. In 2020 they lost $211,000,000. That's more than a billion dollars in losses over the last four years.

You may have seen their ads in the airport, sponsored posts in your Linked In feed, or their logo front and center at a conference, so it would be easy to say they're "winning".  We aren't in the airport, we aren't buying ads on Linked In, and we aren't sponsoring conferences. You so you might say we're losing.

Except that we're profitable. In the competition against our costs, we're coming out ahead. We have enough to run a successful business and serve our employees and customers well. It doesn't matter what Asana (or Monday, or Click Up, or any other company in our space) is doing. We're doing what we need to do to win against losing. We're running a stable business our customers can count on, improving our product for those customers every few weeks, and maintaining a long-term track record of corporate health.

Or take HEY. HEY has tens of thousands of paying customers. For us that's a win. For Google/Gmail it would be a huge failure. They need a whole lot more to make something worth it. We need a whole lot less to make it a spectacular success. HEY has tens of thousands of users. Gmail has a billion. So are we "losing" to Gmail? Or are HEY and Gmail both doing great, given their respective positions and requirements? The latter.

Bottom line: Make your own business work. It doesn't matter what everyone else is doing.

Of course your position in the market, and the perception of your brand, influences customers' purchasing decisions. And of course you need to be in the arena to compete, so you can earn customers who provide your revenue. But you can give yourself a better chance by staying small, keeping costs in check, and building a larger margin buffer. The lower your costs, the fewer customers you need to come out ahead.

More heads down, less looking around. The competition is your spending.

[LandingRabbit @LandingRabbit]

Be like @buymeacoffee and create a SaaS landing page hero that:

1️⃣ Starts with the outcome
2️⃣ Uses active language
3️⃣ Tells what you can do without overwhelming
4️⃣ Handles objections
5️⃣ Shows social proof and use cases

[Toni Hopponen @tonihopponen]

An easy-to-remember copywriting formula for your next SaaS landing page👇

[LandingRabbit @LandingRabbit]

Finally, somebody said it 😍

[Toni Hopponen @tonihopponen]

🔥 100+ SaaS landing page examples 🔥

Most SaaS landing page listicles focus on design, but what if you're after great copy to inspire your work?

I gathered 100+ examples, categorized by section (hero, features, benefits, etc.)

https://t.co/MBWwsYVkXv

#landingpages #SaaS

[LandingRabbit @LandingRabbit]

Product features copywriting formula: A title telling why they matter + a list showing what you get.

Check @liveblocks: The title and description on the left explain why the features on the right are worth exploring.

Get 21 examples like this 👉 https://t.co/29S15Xlbvc

[Petri Partio @peritpatrio]

Many SaaS landing pages tend to be a bit bland when showcasing their features. Here’s a curated list of ones that have made their features lists shine by focusing on the copy:

https://t.co/fM7DlyP5oB

[LandingRabbit @LandingRabbit]

Small things matter in SaaS marketing and websites.

Take something simple like the best CTA sections:

✅ Touch customer’s pain points, reminding them why they need your solution
✅ Clearly communicate what customers gain and what happens next

Supahub’s example 👇