PERMANENT©

A design culture studio. For all inquiries email [email protected]

[PERMANENT© @permanent]

@nicoaferr @withdefault @8vc @owner @AirbyteHQ 🤝

[niclas @niclasernst]

It’s been fantastic working with @nicoaferr and team on Default through every fiber of the company. Happy with where we ended up here.

[PERMANENT© @permanent]

Thanks to all who shared a meal with us today. Great conversations.

[niclas @niclasernst]

Thanks, New York. Dinner brought to you by @permanent. So good seeing everyone, truly a special crowd. Food was good, too.

[niclas @niclasernst]

I will be in NY (March 1-7), SF (9-17 March), and LA (19-24 March) with @leonguaiana. We’re looking for good conversations and connections you can’t make over Zoom. If you’re around, we’d love to hang out.

We’re hosting an intimate dinner for designers in each city. Limited space but we’ll do our best.

[PERMANENT© @permanent]

Please find all dinners here: https://t.co/8n6THcmDeM

[PERMANENT© @permanent]

Two years since starting @permanent. Exciting times.

We’ll be in NY (March 1-7), SF (9-17 March), and LA (19-24 March) to meet our founders and friends and would love to meet some of you, too.

In each city, we’ll be hosting an intimate dinner for designers. Limited seats, but we’d love to have you.

[niclas @niclasernst]

I'm excited to announce that Paul joined us.

[PERMANENT© @permanent]

Some news!

[Paul Faivret @paulfaivret]

Some personal news: I joined @permanent earlier this month 🖤

I’ve been following @niclasernst since his Attio days in 2020. Two years ago, he (and @leonguaiana) helped me land my role at V7. One year ago, he launched Permanent.

Permanent isn’t just another design subscription studio. It lays the design foundations for the next generation of design-led startups, building not just products, but companies designers want to be part of.

At V7, I saw the shift that happens when design takes the lead. Brand, web, keynotes, product, all aligned. So when Niclas pitched me the studio’s vision, I was sold.

Excited to be working with incredible designers (and for the first time, I’m not the youngest in the company lol)

[Paul Faivret @paulfaivret]

Some personal news: I joined @permanent earlier this month 🖤

I’ve been following @niclasernst since his Attio days in 2020. Two years ago, he (and @leonguaiana) helped me land my role at V7. One year ago, he launched Permanent.

Permanent isn’t just another design subscription studio. It lays the design foundations for the next generation of design-led startups, building not just products, but companies designers want to be part of.

At V7, I saw the shift that happens when design takes the lead. Brand, web, keynotes, product, all aligned. So when Niclas pitched me the studio’s vision, I was sold.

Excited to be working with incredible designers (and for the first time, I’m not the youngest in the company lol)

[albert @albertzimtea]

so proud to finally announce that my very first YouTube video is finally out.

got to open up about who I really am and reflect on all the stepping stones I had to overcome in order to get where I am today.

[niclas @niclasernst]

Couldn’t script a better ad for what we do with our mentorship programme than this.

Albert reminds me so much of myself at 17, I’m so proud that we can provide people with an opportunity to do impactful work with exciting startups while not slaving away or being taken advantage of the way I was.

@albertzimtea, I can’t wait to kick ass with you this year and many more to come.

Full circle.

https://t.co/moB20GytzW

[niclas @niclasernst]

I’ve been really quiet for the past year.

As many of you may know, I sold our previous studio to @pipe.

We had a blast. We got to define so much of what Pipe is today.

And it’s all in good hands.

But a year ago, we sat down and decided to go back.

Back to working with founders, at the earliest stages.

I believe with my whole heart that intuition and taste are the differentiating factors for a majority of companies being built today.

So we’re trying something.

In a day and age where everyone seems to be running a subscription agency to be as hands-off as possible, we want to do the opposite.

Come in, do the heavy lifting, build the relationships, and help establish something lasting.

We’re calling it a design culture studio.

[PERMANENT© @permanent]

Read on if you’re curious:

https://t.co/65uNTU3P4e

[PERMANENT© @permanent]

It’s time.

For the past year, we’ve been working closely with founders again.

Completely under the radar.

Defining our new approach to bringing design-sensible companies to the world.

The kind of companies that are worth idolising.

Building a design-sensible company requires something more.

We’re a design culture studio as much as we we are a design partner.

We run a deliberately small practice, indexing on what we believe to be the most important competitive advantage in startups today:

Intuition and taste.