Persona Lab

[Persona Lab @personalabco]

The “key drop” power-nap technique wakes your creative genius https://t.co/s4zxWARTvE

[Persona Lab @personalabco]

Really fascinating “nudging” research.

[UCLA Anderson School of Management @uclaanderson]

How do you respond if you feel you're being coaxed toward a certain choice? #ConsumerBehavior #UCResearch https://t.co/iWjbpep1xa

[Persona Lab @personalabco]

@DrSportBusiness @CSUSM @DrSportBusiness My pleasure! Thanks for the swag. 😃

[Persona Lab @personalabco]

30% revenue difference between optimistic and pessimistic business owners. Which are you? https://t.co/8zbKZY2qZw https://t.co/8zbKZY2qZw

[Persona Lab @personalabco]

@vanessaprc_ Psychographics! But I'll admit I'm biased. :-)

[Persona Lab @personalabco]

30% revenue difference between pessimistic and optimistic business owners. Which are you?
https://t.co/8zbKZYk1R4

[Persona Lab @personalabco]

@zohosocial @zohosocial Actually, today’s iOS update fixed it. Thanks!

[Persona Lab @personalabco]

@zohosocial Maybe it’s just my iPhone (iOS 12), but I can’t get the share to Zoho Social function to work in any other app. It seems to pop up for a moment but then disappears. Any suggestions? Thanks!

[Persona Lab @personalabco]

some interesting ideas about how anger can drive creativity. https://t.co/yLOisCYHQX

[Persona Lab @personalabco]

@HarvardBiz @HarvardBiz Just recommended @sparkmailapp to a friend who does this b/c it lets you schedule emails to send later—great feature!

[Harvard Business Review @HarvardBiz]

If you send email after hours, your team will feel pressure to respond
https://t.co/xjzcP9FKuh

[Persona Lab @personalabco]

These are just the cognitive biases we know about, shockingly. How many does your marketing strategy take into account?

[Persona Lab @personalabco]

Totally guilty of this... 😕 https://t.co/xmeSHnWv3J

[Persona Lab @personalabco]

An example of how #branding strategy shifts as consumer #psychographics change -> From WeightWatchers” to “WW”. I’m curious to know what primary research they conducted to support this rebrand. https://t.co/StJHkE0mnR

[Persona Lab @personalabco]

An example of how #branding strategy shifts as consumer #psychographics change -> From WeightWatchers” to “WW”. I’m curious to know what primary research @ww_us conducted to support this rebrand.
https://t.co/ni9GxTOG0x

[Persona Lab @personalabco]

Cognition vs Emotion - understanding both is key to better #marketing strategy. #psychology #humor

[Persona Lab @personalabco]

A little weekend wisdom #statistics #research #humor

[Persona Lab @personalabco]

Speaking of #opticalillusions: This @DinnerlyUS FB ad used the same dish of food but with a BIGGER (orange) frame for their version. But we know from perception research that this actually makes the dinnerly portion look SMALLER. Creative choices with a potentially big impact.

[Persona Lab @personalabco]

https://t.co/KYpJ4HhdPI

[Adweek Branded @awbrandshare]

These Emotions Are Driving the Best Ad Response. Research by @vervemobile
https://t.co/zxLLq0gGdk

[Persona Lab @personalabco]

We can be so tough on ourselves for not being perfect. Be kind to yourself. You’re worth it! https://t.co/knRt3M5p8e