Petra Kraft

Main focus on SEO and local SEO. Love to travel and be in the nature. Never stops learning and smiling.

[ClaudiaT @ClaudiaTomina]

Religious institutions and restaurants now have the option to add more and more hours!

[Lluc B. Penycate Ⓐ @Lluc_SEO]

Google is testing showing several prices on hotel listings on the hotel local pack.

[Petra Kraft @petrakraft]

How to Optimize Your Google Business Profile for Engagement https://t.co/6sXPnxEK9i by @Miriam_Ellis_

[ClaudiaT @ClaudiaTomina]

Exciting news for restaurant business owners! @googlemaps just made it easier to manage your business profile with improved AI features for transcribing and uploading menus. 📋✨ Just published via @sengineland
https://t.co/01YEp3Kz0w

[Petra Kraft @petrakraft]

16 Common Local SEO Mistakes and How to Avoid Them https://t.co/fTnDGvmNrS by @Miriam_Ellis_

[BrightLocal 🇺🇦 @brightlocal]

Business directories make up almost a third of local-intent organic search results overall (31%). 🦸‍♀️

🎓 This BrightLocal Academy course will teach you how to ensure your presence is up to date across these directories.

Enroll for free today ⬇️
https://t.co/2h1epyze7M

[Joy Hawkins @JoyanneHawkins]

A lot of SEOs think guest posting is spammy, but I've found there is a right way and wrong way to do it.

[Petra Kraft @petrakraft]

Are Social Media Posts a Good Fit for Google Business Profiles? https://t.co/QNelH3hW7N by @Miriam_Ellis_

[Cyrus SEO @CyrusShepard]

New Podcast: Google’s Shift to Human-focused Content

1) Impact of Google's human-focused content on traditional SEO strategies

2) Elements prioritized by Google in human-focused content.

3) Brands successfully adapting to human-centered content

Listen: https://t.co/rH1dduPyN4

[Simo Ahava @SimoAhava]

It’s finally possible to send #GoogleAnalytics *app* events to server-side #GoogleTagManager.

It’s a pretty complicated setup and not necessarily as elegant as I would have hoped, but it is definitely a good move for app measurement.

https://t.co/xvoo9ClV8g

#measure

[Aleyda Solis 🕊️ @aleyda]

Sadly, I see SEOs often overlooking the power of branded rankings/traffic as part of their SEO strategy. My goal in SEO processes is to achieve a nice balance of branded & non-branded rankings, traffic and conversions because:

* Although when you start with a newer company, it might not have a lof branded searches/rankings/traffic, this is the type of traffic you pretty much "almost" own, it could have been very well direct traffic, but ended up looking for *your brand* in third party search platforms. It already have you in mind, it already know you, it might already likely trust you and is closer in the customer journey to conversion if you're able to fulfill their search needs. In any case, these visits are certainly "warmer" than the non-branded ones. Take a look at their conversions, the will likely be higher.

* It's not only about your potential new "warmer" customers but already existing ones looking for help, a resource, etc. to continue using you or expand your use. It's much cheaper to give a great support and keep a customer vs acquiring new ones. It's fundamental to provide this information to retain them!

* If you do a great job branding wise, your non-branded users will eventually shift to branded. It's then your job to keep ranking/getting visibility/traffic/conversions from new customers through non-branded as well as keep showing up and fulfilling the needs of existing ones to up-sell, cross-sell, help and retain.

* Don't neglect your branded searches opportunities if you already have them, assess them, and integrate within your SEO strategy.

I'll be speaking about this more in my @Ahrefs Evolve session, how the power of a Brand in SEO is usually overlooked but is what ends up being game changing for scalable results, as well as a good product alignment. I'll be sharing my deck over here!

[Joy Hawkins @JoyanneHawkins]

https://t.co/JizJvLFsTt

[Ben Fisher @TheSocialDude]

Local Services Ads latest upcoming changes and integration with GBP was picked up by Forbes.
- An interview with yours truly.

https://t.co/rm8dN4WwUR

[Marie Haynes @Marie_Haynes]

Looks like something significant changed in Google's algos in mid October. Kevin says the 14th. I thought it was the 13th.

Lots of sites with jumps or declines in traffic.

[Petra Kraft @petrakraft]

Unverified vs. Disabled vs. Suspended GBPs: What’s the Difference? https://t.co/mqaS4CvZTA by @Miriam_Ellis_

[Mike Blumenthal @mblumenthal]

Ai organized local results.

[Tim Capper @GuideTwit]

Some Lodging Category testing going on - especially with review displays.

[Joy Hawkins @JoyanneHawkins]

https://t.co/gJllrx9JPB

[BrightLocal 🇺🇦 @brightlocal]

Let's be real, business directories are the true superheroes you shouldn't overlook. 🦸‍♀️🦸‍♂️

Our latest research found that business directories make up 1/3 of local-intent organic search results (31%).

Check out our latest research piece to learn more⚡
https://t.co/FKTLYy3Ier

[ClaudiaT @ClaudiaTomina]

Google's review appeal tool now allows you to select multiple reviews to appeal at one time. Finally! If you were unfairly targeted with multiple reviews the process to appeal just got easier.