Kevin Fennelly

what to expect: advanced TV and media, dumb jokes, and other internet things

[Kevin Fennelly @phenly]

The internet proves that most people don't value their time as much as the market does.

[Kevin Fennelly @phenly]

@tpfgtm Feeling pretty good about this lineup

[Kevin Fennelly @phenly]

@JonesOnTheNBA @damanr I do not understand why he's not living in the paint dominating offensive boards.

[Kevin Fennelly @phenly]

If Dort doesn't take a dive Holmgren doesn't get called for that foul. It's nice to see the flopping backfire.

[Kevin Fennelly @phenly]

SGA plays bullshit basketball

[Kevin Fennelly @phenly]

@tomfgoodwin @EricTilbury_RTB I get it's tongue and cheek, but performance ads are not meant to replace brand ads. And it's not useful to evaluate brand in terms of ROAS. But it's very useful to look at the incremental ROAS of ads on a performance platform like Amazon and it's influence on purchases.

[Kevin Fennelly @phenly]

@darioperkins @kevinmuir What are those other 7 quarters that reached similar EPS?

[Kevin Fennelly @phenly]

@MarkDonatelli @Myles_Younger @airgups23 https://t.co/jhiPpSp4nt

[Kevin Fennelly @phenly]

@SahilBloom "Do what you love" as career advice. So many things that people love don't have a lot of economic value. It's way better to "Find ways to love what you do". If you can fall in love with doing new things you can pivot or reinvent your career as needed.

[Kevin Fennelly @phenly]

@MKBHD Can you do a video on the cameras and lenses that they used and how they stack up to the stuff you guys have in your studio? I've seen pictures on smart phones, GoPros, and the Nikon you mentioned here. Are they using anything more special than what you have? cc: @WVFRM

[Kevin Fennelly @phenly]

@tpfgtm It's important to have goals in life

[Kevin Fennelly @phenly]

@airgups23 100%. The original post is paywalled, but it's amusing that that he used waiver budgets as the example and not a draft auction (maybe the details matter?). And also that Fantasy Basketball exists, but he used Fantasy Football as the canonical example.

[Kevin Fennelly @phenly]

@NateSilver538 Solid proposal. In terms of rule 13, would teams be allowed to “park” ARC with another team to avoid rollover taxes? Ex. Team A is rolling 50 ARC and Team B is rolling 0, Team A transfers 20 ARC to Team B and pays a fee or ARC for warehousing it until it's returned next season.

[Kevin Fennelly @phenly]

@levie Agreed. I see lots of magical thinking that an agent is going to agentically agentify my business! Huge underestimation of change management. There's definitely a picks and shovels opportunity in SMB, but I think we'll see more winners in new SMBs built with LLM assumptions.

[Kevin Fennelly @phenly]

https://t.co/yFfUuqzpXD "Things are constantly changing on the road — in fact, every second, Maps incorporates over 5 million updates to traffic around the world."
Maybe adtech has perverted my sense of scale, but this seems like small numbers for Google.

[Kevin Fennelly @phenly]

@eric_seufert @aripap In terms of integration specs, I would add that it's in the interest of anyone building a CAPI to be as similar to what's in market as possible to reduce the integration cost to your clients/partners. Make it easy to copy the feed they're sending to Meta and send it to you.

[Kevin Fennelly @phenly]

@CBSSports turn off the CGI field lines. They are terrible.

[Kevin Fennelly @phenly]

@AdtechGod @RTHaile If only you knew someone with a long history in the industry, who runs a media company, and has a relationship with a book publisher...

[Kevin Fennelly @phenly]

@MattBelloni @craighorlbeck Is there a relationship between more a-list actors doing commercials and the declining profitability of making movies? Windowing and distribution fees used to make movie stars a bunch of money on the back end and that's going away as much as box office returns.

[Kevin Fennelly @phenly]

@andrewjfaris @MattiSchroder Yeah exactly!

[Kevin Fennelly @phenly]

@andrewjfaris @MattiSchroder It's just a strawman to illustrate the impact of the denominator on statistical narratives. It definitely makes sense to optimize differently for whales relative to standard converters, but I'd be curious what all three numbers are from your campaigns.

[Kevin Fennelly @phenly]

@andrewjfaris @MattiSchroder I think that general point is true, but in comparing overlaps the denominator provides more context. Let's say your tROAS has 12 people in it and your Bid Cap has 2000 people. The overlap is 10 people. That overlap is 83% of your tROAS audience and 0.5% of your Bid Cap audience.