Philip Sørensen

@brewdotnew

[Philip Sørensen @philipxyz]

Building @brewdotnew, email for modern teams and agents.

Create and send beautiful, on-brand email campaigns and lifecycle automations with AI.

[Philip Sørensen @philipxyz]

@andruyeung Sign me up

[Philip Sørensen @philipxyz]

@marcelkargul @attio @vercel @linear @NotionHQ @brewdotnew

[Philip Sørensen @philipxyz]

@oliviscusAI might steal the "this codebase is yours" line for our prompts at @brewdotnew

[Philip Sørensen @philipxyz]

@aryah_oztanir next up, courses on selling gtm engineer courses

[Philip Sørensen @philipxyz]

@kimothyjimothy a react is fine, nobody needs 30 more welcome emails

[Philip Sørensen @philipxyz]

@JamesonCamp love that lifecycle gets one of your 4 seats here

you should try @brewdotnew for that seat :)

[Philip Sørensen @philipxyz]

@brewdotnew @AnthropicAI all seven habits in their guide https://t.co/aPFXOUZpHe

[Philip Sørensen @philipxyz]

we've been updating our system prompts at @brewdotnew after @AnthropicAI showed which old habits slow down Claude Opus 5.5

drop "think hard", it decides that on its own
start at Medium
stop typing out chart numbers, share the screenshot

prompt engineering is officially dead

[Philip Sørensen @philipxyz]

@ThePakuma yeah but the posting is how you figure out what those emails should even say

[Philip Sørensen @philipxyz]

@benou_irl yeah gmail just wants it to sound like a person

you should try @brewdotnew for onboarding emails :)

[Philip Sørensen @philipxyz]

@notbradyy nice, you should try @brewdotnew for this :)

[Philip Sørensen @philipxyz]

@fivosaresti surprised lifecycle isn't in your stage 1 here @fivosaresti

you should try out @brewdotnew :)

[Philip Sørensen @philipxyz]

@dominikkoch it's THE most important thing

[Philip Sørensen @philipxyz]

@rorysutherland It never made sense to begin with - from an email deliverability standpoint, it helps you if people reply to your company emails

[Philip Sørensen @philipxyz]

This is what Friday 13th looks like in email world 😅

[Philip Sørensen @philipxyz]

@andruyeung Building @brewdotnew to help small and big teams do beautiful, on-brand lifecycle marketing with ease

Based on my experience (and frustration) launching @Revolut in the US

[Philip Sørensen @philipxyz]

@_nicolealonso pretty average day I'd say

[Philip Sørensen @philipxyz]

@neilshah_ haha

[Philip Sørensen @philipxyz]

@jbahrdestefano It had to end at some point

[Philip Sørensen @philipxyz]

When I was thinking about starting @brewdotnew, I came across some industry research saying it takes an average of 8.21 business days to launch a single email campaign

It matched my experience from @Revolut exactly

It was immediately clear to me that design and iteration speed was the biggest bottleneck, and that Brew at its core would have to make that 100x faster. Going from idea to a finished, on-brand email shouldn't take days of back and forth

But there was a second reason it took sooo long, and it's related: how fragmented the tools were. The brief in one doc, the copy in another, the design in @figma, feedback in @SlackHQ, a rebuild in the ESP and then test sends to @Outlook to see what broke. At every step the email just sat there waiting for someone

So we built Brew to solve both. AI gets you from prompt to a finished, on-brand email in minutes, and everything after that happens on one canvas where your stakeholders comment right on the email

And because it's all visual, you can see exactly what the AI did before anything goes out

wdyt? how long does it take your team to get a campaign out the door?