Pierre-Adrien Mathieu

[Pierre-Adrien Mathieu @PierreAMathieu]

#Naming is a key element in neuromarketing. Companies use it to give their name to an event or a place (example of soccer stadiums : Matmut Atlantique / Groupama Stadium...)

@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Pierre-Adrien Mathieu @PierreAMathieu]

User experience is the experience that a consumer may have as a result of using a product or service.
Its aspects can be seen through :
Perceptions🧐
Thoughts🧏‍♂️
Emotions 😳
Decisions 🙅‍♂️

@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Pierre-Adrien Mathieu @PierreAMathieu]

Product packaging is an important element in sales. Indeed, if it is badly chosen it can have consequences on its sales.
This simple change resulted in a 20% decrease in sales, and a loss of $33 million in revenue : ⬇️⬇️
@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Pierre-Adrien Mathieu @PierreAMathieu]

Subliminal messages are used in advertising to induce consumers to consume products they do not necessarily need (example: images of a few thousandths of a second in cinema).
@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Pierre-Adrien Mathieu @PierreAMathieu]

Indeed, we think in terms of value. If we think that the value of a product is higher than its price, it will be easier to proceed to the act of purchase.

@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Clémence SOCQUET CLERC @ClemenceClerc]

If Value > price = Purchase #NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Pierre-Adrien Mathieu @PierreAMathieu]

Yes, in some cases, a difference of only 1 euro cent can allow a company to significantly increase its profits.

@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Carl Guilly @CarlGuilly]

A little change of price can inscrease much more significantly the profitability of a company @lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Pierre-Adrien Mathieu @PierreAMathieu]

In addition, consumers are more inclined to pay monthly rather than annually. Spending a large amount of money at once discourages some people rather than several low-cost transfers.

@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Mathis GTZ @GtzMathis]

When we pay for something monthly, we use it more consistently than if we had paid for it in one payment.

@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Pierre-Adrien Mathieu @PierreAMathieu]

Yes, we are more aware of our expenses when we have to use cash rather than the bank card which allows us to make instantaneous expenses and generally of a larger amount.

@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Youssef Zbadi @wyze3399]

you feel much less paying pain when you pay by card instead of cash.
@lets_NEUROmkt

#NMKTRCH #MKTINGEURO #XperientialMkt

[Pierre-Adrien Mathieu @PierreAMathieu]

@annaellelbn
@GtzMathis
@CarlGuilly
@wyze3399
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #MktingGambling

[Pierre-Adrien Mathieu @PierreAMathieu]

@annaellelbn
@GtzMathis
@CarlGuilly
@wyze3399
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #MktingGambling

[Pierre-Adrien Mathieu @PierreAMathieu]

@annaellelbn
@GtzMathis
@CarlGuilly
@wyze3399
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #MktingGambling

[Pierre-Adrien Mathieu @PierreAMathieu]

A difference of one euro cent on a product can have two different impacts. For example, this reduction will convince us more consumers from 4€ to 3,99€ rather than a reduction from 3,70€ to 3,69€.

#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Pierre-Adrien Mathieu @PierreAMathieu]

#MKTINGEURO #XperientialMkt

[Pierre-Adrien Mathieu @PierreAMathieu]

Often, we are not aware of paying more than 200€/liter for a product.
It is the case for example of the perfumes which are sold in small quantities by bottle, but which finally reported with the price with the liter, cost very often more than 200€.
@lets_NEUROmkt
#NMKTRCH

[Pierre-Adrien Mathieu @PierreAMathieu]

@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Pierre-Adrien Mathieu @PierreAMathieu]

The brand identity is not like the brand image.
Let's take the example of coca cola.
The first one corresponds to what the brand wants to show, i.e. sharing and refreshment, while the second one represents the perception we have of the product, i.e. a huge quantity of sugar used

[Pierre-Adrien Mathieu @PierreAMathieu]

@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt
The theory of the triune model of the brain presented by MacLean considers each of these parts of it as independently conscious, and as elements added to the brain during human evolution.
These 3 layers are :

[Pierre-Adrien Mathieu @PierreAMathieu]

The Decision Making Mechanism consists of 2 steps :
1) We make decision unconsciously
2) After that we bring to the conscious the decision, and justify it.

@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Houriez Pierre-Antoine @PAntoineHouriez]

The context and the point of view are two important factors, it is possible to have two people having a totally different opinion without one of them being wrong.
#NMKTRCH #MKTINGNEURO
#XperientialMkt
@lets_NEUROmkt

[Pierre-Adrien Mathieu @PierreAMathieu]

Furthermore, it has also been proven that the myth that "listening to classical music makes you perform better" is false, it would work with any kind of music.

@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Michele Moruzzi @MoruzziMichele]

It is historically proven that listening to music is not as performing as you think, while you are working on something. There is only a a very small increase in performance in certain tasks.
@lets_NEUROMKT
#NMKTRCH #MKTINGNEURO
#XperientialMkt