@playwire is incredibly humbled and truly honored that our #RAMP Platform has been selected as a 2023 @Digiday Technology Awards WINNER in the category of #BestMonetizationPlatform for #Publishers! To review the complete winner announcement, click below. https://t.co/Ws8MPS3cuE
We broke down the full scorecard and built a decision framework for publishers.
Plus: a free tool to check your AI crawler protection status.
Full analysis: https://t.co/LFbAJdQiuk
#AdTech#PublisherRevenue#AI
On crawler behavior:
Publishers called Anthropic's bot "a nightmare" that ignores robots.txt.
Perplexity scored 1/10. One exec said: "Every time you unmask an abusive crawler, it's Perplexity under the hood."
Digiday just dropped a scorecard on Big Tech's AI licensing practices.
Publishers rated every major platform. The results are... revealing.
Here's what you need to know 🧵
Google scored 2/10 overall.
The kicker? They still haven't separated AI and search crawlers.
Block Google-Extended and you might hurt your search rankings. Allow it and your content feeds the machine taking your traffic.
Fun choice.
What publishers should actually do:
Stop waiting for licensing salvation
Audit your AI crawler protection now
Implement multi-layered blocking
Maximize revenue from traffic you control
The deal isn't coming. Your protection strategy should be.
The uncomfortable math:
Microsoft has 11 publisher partners
OpenAI has 18
Meta just signed 7
That's maybe 40 publishers total.
How many publishers exist? Thousands.
Most will never see a licensing deal.
They said you couldn’t automate header bidding like a pro, but here we are. With AI-driven dynamic price floors, our solution boosts revenues by 20% while keeping your SSP partnerships intact. 🔗 https://t.co/kcn7bu0CTQ
#AdTech#PublisherRevenue#Monetization
Why do so many developers rely on AppLovin?
From gaming to e commerce, see how top apps use its AI and ad tools to boost monetization and growth.
👉 https://t.co/LK6JOboBxI
#AdTech#Monetization#MobileApps#Playwire
How did AppLovin become a mobile monetization giant?
Its ecosystem blends ad tech, AI, and user acquisition to drive revenue at every touchpoint.
Discover how it all works:
👉 https://t.co/cgkCZ3oB3l
#AdTech#Monetization#MobileApps#DigitalPublishing#Playwire
Proud to showcase our latest Flex Skin creation for Frankenstein, now live on Letterboxd!
This high-impact animated execution is another example of how Flex Skin drives attention and engagement.
Discover more about our full Flex Suite → https://t.co/v2s3fVEmFn
Publishers: Could AI make your content faster without killing creativity?
✅ Use AI for research & drafts
✅ Humans craft storytelling & strategy
Find the right balance → https://t.co/5rSxl0mYYp
#AIMonetization#DigitalPublishing#AIAdvertising#ContentMonetization
What if your website could predict what your audience wants before they know?
With AI-powered optimization & personalization, publishers are turning that into reality.
Learn how: https://t.co/l9oOz4hYq0
#DigitalPublishing#AI
Publishers: AI isn’t just a threat, it’s a revenue opportunity.
3 ways to monetize now:
1️⃣ License your archives
2️⃣ Get paid when AI cites your work
3️⃣ Pilot AI-powered ads
Move fast or miss out → https://t.co/HyKlac4WKA
#AIMonetization#PublishingRevenue#ContentMonetization
Playwire is hiring a Senior Marketing Manager (New York, NY)
If you have a strong background in paid media, SEO, content, and events this could be the perfect next step in your career.
👉 https://t.co/wlzaE0qKij #NowHiring#Hiring#CareerOpportunity#JobSearch#JoinOurTeam
If your Revenue Per Session isn’t where it should be, the problem might not be traffic—it might be what’s happening during each visit.
Here’s how to fix that: https://t.co/jDuEJe6w9w
#PublisherTips#AdTech#Monetization#DigitalPublishing
Still optimizing revenue one pageview at a time? That's yesterday's news.
• Boost revenue by 25-40%
• Capture every click across desktop, mobile & tablet
➡️ https://t.co/wAbWd2Puc6
Time to level up! #AdTech#PublisherRevenue#Monetization
Are you trusting the wrong revenue metric?
📉 Page RPM only tells part of the story
📈 Session RPM shows true user value
Track what really matters:https://t.co/tX7lN654Jj
#AdTech#DigitalPublishing#Monetization
Still tweaking your header bidding manually? That’s like brain surgery with a butter knife. Consider:
• Smart ad refreshs
• Optimized ad density
• Session-based targeting
Unlock up to 40% higher CPMs.👉 https://t.co/X5YTS079c4
#AdTech#PublisherRevenue#Monetization