Ponto.Dev

Business strategy. Co-owner of a seven figure house cleaning business, follow along on my journey to take it to eight

[Ponto.Dev @pontodotdev]

42% is super solid, I think we’re probably around 30-35% across the board but I haven’t crunched the numbers in awhile, we go through phases where it’s higher and lower depending on the season

Manual bidding is awesome especially when you’re not super desperate for customers. If you go too low you’ll get less leads, but we had our price set at $20 for awhile, averaging like $15 CPL 😂

[Ponto.Dev @pontodotdev]

@LoveladyLuke @SMBJake Yeah setting up manual bidding would be the other thing I’d try for sure, just want to make sure it doesn’t hurt the lead volume too much if the focus is on filling schedules. 100% worth a shot though because $77 per lead is brutal

[Ponto.Dev @pontodotdev]

@iamkashalot Thanks! We’re up to about 20 but the number fluctuates week to week, we’re doing a lot of hiring and have had some turnover recently

[Ponto.Dev @pontodotdev]

One million dollars

[Ponto.Dev @pontodotdev]

@LoveladyLuke Same here they can be so lucrative, customers are hit or miss with jobs like that though

[Ponto.Dev @pontodotdev]

@Jeffinsac There’s for sure pros and cons to both approaches. Your margins will be better with 1099’s, it’s just different headaches, every approach will have headaches though

[Ponto.Dev @pontodotdev]

For the first time ever we’re running a paid job ad on Indeed continuously, planning on keeping it on all summer

$35 budget per day. Reach out to applicants Monday, first round interview Tuesday, second round Wednesday. Hiring decisions by Thursday, on Friday we schedule their first job for the following week

Doing this every week this summer to keep up with demand + turnover

[Ponto.Dev @pontodotdev]

@ivannikolaev_ Good to know! Thanks for sending I’ll check it out

[Ponto.Dev @pontodotdev]

@DanKats23 @AccountantMurph I gotta try reducing my budget to $7/day and see what happens. I did find that when I pumped the budget up to $60 per day I got a ton of bad applicants and scheduled the same number of interviews as the $35/day budget, so maybe that’s a trend

[Ponto.Dev @pontodotdev]

@pjmcgeary I like to tell customers that we’re more selective than Harvard because we end up hiring 1%ish of applicants

Little do they know what the applicants look like 😂

[Ponto.Dev @pontodotdev]

I blame AI making cold outreach easier. The amount of cold emails we get has 10X’d in the last few months, not sure if somebody leaked our email address or if the entire world realized you can use AI to setup a cold email campaign

[Ponto.Dev @pontodotdev]

@Jeffinsac No W2’s, part and full time

[Ponto.Dev @pontodotdev]

@CryptoPicard Interesting, that’s good to know! I’ll try that this week

[Ponto.Dev @pontodotdev]

@ivannikolaev_ That's nice. Do you have them fill out a second application? Or does Indeed sync up with your website?

[Ponto.Dev @pontodotdev]

@CryptoPicard What's the advantage to deleting and reposting compared to leaving up the same ad?

[Ponto.Dev @pontodotdev]

@MrWilliamY Makes sense we do the same thing with W2’s, I was just talking to a friend in the space who uses 1099’s and he said it was tricky pairing people up, but seems like a similar process

[Ponto.Dev @pontodotdev]

One of the biggest advantages to W2’s compared to 1099’s is being able to send multiple people to jobs

Probably around half of our jobs are done by teams of 2-4 people. I can’t imagine booking a deep clean or move-out without a crew. I’m curious how people with 1099’s handle it. Do you just hire people who are already in a crew?

[Ponto.Dev @pontodotdev]

@SMBMoneyMike Thanks! Appreciate you

[Ponto.Dev @pontodotdev]

Nothing like documenting your processes to be delegated/automated to realize you’ve been making things way more complicated than they need to be

[Ponto.Dev @pontodotdev]

@DanKats23 I talked to a friend who does 1099’s and he mentioned it was hard pairing up solo cleaners which is what inspired the tweet, but that’s good it’s working for you