Ryan Porter

Growth Marketer | Quit my teaching gig to help entrepreneurs attract premium clients with video sales funnels.

[Ryan Porter @porterryan_]

It's been 365 days since I went all in on my business, and I've gained new friends on X...

So I think it's time for a re-introduction.

Fresh out of of college, I was working on big-budget productions in LA.

Over the next few years, I tried everything:

· Co-founder of a matcha company
· Worked 2 jobs in education
· Wrote 350+ articles online
· Freelance photography

Then in 2021, I landed at an 8-figure startup and became a marketing manager.

That's where everything clicked.

I learned the ins and outs of ads, sales funnels, and YouTube videos that actually sell info products.

Not just "content." Videos that convert viewers into customers.

Then, in August 2024:

→ I left to be a "glorified freelancer" with 2 contracts
→ Took as many sales calls as I could
→ Landed 4 video coaching clients

But there was one glaring problem...

None of my coaching clients were recurring.

If I wanted to make good, consistent money, I needed to change my approach:

→ So I pivoted to the recurring agency model
→ Built systems for client acquisition
→ Delegated editing & design

Now, Videos To Leads is the white-glove solution for coaches and agencies using YouTube to book sales calls...

And they just film for 2 hours per month.

Fast forward to today...

I've learned more about marketing, sales, fulfillment, and myself (if I'm being honest) than I have the last 5 years.

It's thanks to taking a leap of faith and creating opportunity for myself day in and day out.

The lesson?

Your "random" background isn't holding you back.

It's your competitive advantage.

And if you've followed in the last year, introduce yourself below so we can connect for real.

Thanks for following the journey.

[Ryan Porter @porterryan_]

@thesamocean Some of my highest viewed and most engaged with videos have low CTRs.

Some of my best videos have high CTRs. I see CTR as a correlation for a good video.

It's not like ads where you can look at CPC and base effectiveness off multiple metrics.

[Ryan Porter @porterryan_]

@LoganTGott Calendar

[Ryan Porter @porterryan_]

Your prospects like being pushed toward what they want as much as they like being pulled away from what they don't want.

[Ryan Porter @porterryan_]

The quietest decisions you make have the loudest effects on your life.

[Ryan Porter @porterryan_]

You start a YouTube channel.

Post some videos.

Then quit. I see this all the time.

It's not because you hate filming.

Your entire YouTube system is broken.

Here's how to fix it: https://t.co/vv6h4sBmoL

[Ryan Porter @porterryan_]

@AndrewWriteCopy Write for one, not many. Classic example here.

[Ryan Porter @porterryan_]

@imThomasMorales "everything is content" is meta now

[Ryan Porter @porterryan_]

@Oliver_Clingain Watching your own sales calls can feel cringe but they tell you everything you need to know baout your marketing/sales

[Ryan Porter @porterryan_]

@IAmAaronWill Don't talk about it.

Be about it.

[Ryan Porter @porterryan_]

@danwilliamsdtg Especially when you can just talk about how you relate.

[Ryan Porter @porterryan_]

@jonbrosio Sometimes you're just paying for accountability.

That can be priceless with the right frame of mind.

[Ryan Porter @porterryan_]

The highest performers I know think in terms of months and years.

Not days or weeks.

[Ryan Porter @porterryan_]

✍️ Fill this out: https://t.co/4sBDFMXAxK

[Ryan Porter @porterryan_]

🚨 I'm hiring a YouTube thumbnail designer.

Must Have: A sense of what's working on Youtube.

I will only hire you if you have take a video title and make a killer thumbnail from it.

⬇️Fill the form below (portfolio required)⬇️

[Ryan Porter @porterryan_]

Information is free.

Trust is valuable.

[Ryan Porter @porterryan_]

I have this video that has 3,300+ views after 5 months.

It was at 1,000 last month.

YouTube is slept on.

[Ryan Porter @porterryan_]

Imagine getting on a sales call and the prospect already knows your process, trusts your expertise, and just wants to know next steps.

If you're not on YouTube in 2026, you're asleep.

[Ryan Porter @porterryan_]

The highest ROI move for most service businesses right now isn't better ads. It's a second lead source that compounds.

[Ryan Porter @porterryan_]

Turn on a second lead switch.

X isn't enough anymore. LinkedIn, TikTok, YouTube, ads won't cut it alone. You want one place people can search you up, and one where they find you on the scroll.

[Ryan Porter @porterryan_]

My daily goal: go to bed tired.

If I'm tired, then I know I made the most of my day.