Pulsar

Audience and Narrative Intelligence.

[Pulsar @PulsarPlatform]

Introducing Narratives AI - the first search engine for Public Opinion

Detect, understand, and act on the beliefs shaping society and consumer behavior, with a simple search query and in seconds.

Sign up below for a 30-day trial.

[Pulsar @PulsarPlatform]

By using Narratives AI and Pulsar TRAC to map the most common stories and perspectives around both Ozempic and Mounjaro, we can identify how public opinion has evolved, and how different communities help shape these.

[Pulsar @PulsarPlatform]

@novonordisk's Ozempic became the most culturally famous drug in a generation. Now it's losing the narrative battle to a rival that barely featured in public conversation two years ago.

[Pulsar @PulsarPlatform]

@novonordisk's Ozempic's biggest challenge may simply be that it's become bigger than the brand itself. As the face of the GLP-1 boom, it attracts attention from every angle, earnings reports and market share on one side, 'Ozempic face', body positivity, side-effect headlines on the other.

[Pulsar @PulsarPlatform]

Audiences are warming to @OpenAI ChatGPT ads, and digital marketers are leading the charge.

Featured in @Digiday, our analysis tracked a 67-point sentiment swing since the February launch of ads on the platform: marketers have been among the strongest positive voices, driven by curiosity and excitement about a new channel to reach their own audiences

Read the full breakdown on Digiday by Krystal Scanlon (@krystalxball27)

https://t.co/dz5s2SdI2z

[Pulsar @PulsarPlatform]

What's the social intelligence agent you wish existed?
Together with @TheSILab, we're launching a co-creation challenge for social intelligence practitioners.

Submit your idea for an agentic or automation workflow: we'll build the winning idea with you, then present it with you at the Observe Summit in Paris in November.

The @TheSILab x Pulsar Agent Insight Agent Challenge is open. Submit before June 19: https://t.co/pcpGmhouWT

https://t.co/JtvPME0U1B

[Pulsar @PulsarPlatform]

Discretion underscores trust. For agencies managing competing clients, privacy has been a persistent challenge, until now.

Pulsar Workspaces on CORE introduces private Brandset Folders with team-level access control: an elegant, adaptable solution designed for agencies and enterprise brands who demand clarity, security, and confidence. Each team can operate with peace of mind, knowing creative visions remain protected in a space built for security and collaboration.

https://t.co/i6WgVcr2uf

[Pulsar @PulsarPlatform]

Pulsar data was featured in the @FT this weekend, to reveal how Andy Burnham - heir apparent to Keir Starmer – has cultivated an everyman persona online.

Spoiler – it has more than a little to do with football.

Thank you to @amy_borrett, for featuring Pulsar insights in her analysis of the so-called 'King of the North'.

https://t.co/8emiDZC7BS

[Pulsar @PulsarPlatform]

Trend forecasting is broken. Join us to learn how to fix it.

For a decade, brands have chased the same lagging indicators, like sales data, search volumes, retail analytics, social virality — and ended up looking identical.

Big data tells you what everyone else already knows. By definition, it’s a sameness engine. And the obvious AI shortcut makes it worse: large language models are trained on the rear-view mirror and statistically revert to the mean, which is the opposite of where real trends live.

This session lays out a different approach, built on the scientific method: detect with big data, validate with thick data, test with synthetic data.

This session lays out a different approach, built on the scientific method: detect with big data, validate with thick data, test with synthetic data.

But these changes must be underpinned by a shift in wider mentality; one in which trends should be treated as hypotheses to test, not statistical events to report.

Register here to join Francesco D'Orazio's (@abc3d) session: https://t.co/juXGlfggZX

[Pulsar @PulsarPlatform]

What is WhimsyMaxxing? We helped @BritishVogue make sense of this new trend in menswear.

Whimsymaxxing captures the addition of play, imagination, and joy to everyday life – through small expressive choices in clothing, spaces, music, and routine. It is often cast as a response to hustle culture and optimization pressure. When you see your favorite popstar decked out silk scarves, vivid trainers or ballets flats, that’s WhimsyMaxxing in action.

Thank you to Peter Bevan, for featuring Pulsar insights in his exploration of the trend.

https://t.co/Ca1wAeJmc9

[Pulsar @PulsarPlatform]

Stop guessing. Start knowing. Introducing the new multi-dimensional Crisis Oracle.

Today, we’re excited to share Pulsar’s Upgraded Crisis Oracle, with sharper detection, threat staging and multi-dimensional risk scoring, informed by how teams have been using it. Detect, measure, and prioritize emerging threats with greater confidence.

https://t.co/LtKtIV5gHh

[Pulsar @PulsarPlatform]

CEO authenticity has become a hard-to-ignore driver of brand perception 🍔

What the @McDonalds CEO bit into his burger, he and the team couldn't have known how far the video would travel, the harmful narratives it would attract, or that the @BurgerKing CEO would soon be recording his own rejoinder.

We used Narratives AI to track how the viral videos changed brand narratives, audience perception, and positivity over time.

• How different narrative themes, around culture, marketing and beyond, can attach to a brand
• The ways in which these can interweave and surface pre-existing negativity
• Which communities are responsible for driving the conversation forward

Full analysis here: https://t.co/mKH5Ibyczw

[Pulsar @PulsarPlatform]

When an international crisis breaks, the UK's Foreign, Commonwealth and Development Office doesn't wait for a morning briefing. With embassies in almost every country, they're tracking public sentiment in real time.

Read our case study with the FCDO to understand how Pulsar helps one of the world's busiest foreign ministries stay ahead of the story.

https://t.co/4vEsJUB8Ew

[Pulsar @PulsarPlatform]

By using Narratives AI and Pulsar TRAC to map the most common stories and perspectives around both McDonald's and Burger King, we can identify how public opinion has evolved, and how different communities help shape these.

[Pulsar @PulsarPlatform]

A CEO took a bite out of a burger, and his brand ended up swallowing the negative consequences.

[Pulsar @PulsarPlatform]

Leadership and Ethics is where the gap is most visible: @BurgerKing rose modestly from 34.2 to 40.0, while @McDonalds fell to 12.9. While these narratives attained greater magnitude thanks to the viral video, part of the story here concerned existing negative narratives finding airtime, or interweaving with the dominant CEO narrative, to create a multi-faceted picture that impacted the McDonald’s brand in the short term.