Remember, presenting is not a synonym for selling. The goal is to win business, not simply to follow the directions of a prospect.
- New Sales. Simplified.
Salespeople should spend a full third of their time working hot opportunities, another third working deals that are currently active, and the final third in proactive pursuit of targeted prospects that are not yet active.
- New Sales. Simplified.
Remember, presenting is not a synonym for selling. The goal is to win business, not simply to follow the directions of a prospect.
- New Sales. Simplified.
If you have not completed enough discovery work to be able to list a handful of bullets describing the prospect’s current situation, then you have absolutely no business conducting a presentation.
- New Sales. Simplified.
If deep down we truly believe that potential customers will be better off working with us, and we have their best interests at heart, buyers will perceive and reward our genuine intentions.
- New Sales. Simplified.
The final stage of a winning sales call is the simplest stage of all. Define what comes next. Once you’ve discussed whether you may be a fit for the prospect and worked to unearth potential objections, the conclusion of the meeting is easy.
- New Sales. Simplified.
There’s one question I make every salesperson answer following each call: What’s the next step? And more often than you’d think, that next step hasn’t been defined.
- New Sales. Simplified.
You must fully understand the prospect’s situation to give yourself the best shot at winning the business. You don’t get paid for working hard and cranking out proposals. You earn your keep closing deals and booking revenue!
- New Sales. Simplified.
When you find a scab, pick at it. Keep probing. And when it starts to bleed a little, pick harder. Ask your prospects how they’ve attempted to conquer the issue and why that hasn’t worked. Pour a little salt in the open wound.
- New Sales. Simplified.
Listen intently. Look interested. Take notes. When the prospect’s answer doesn’t make sense to you, ask for clarification or an example. And most important, when you hit on a topic where it’s clear an issue exists, dig deeper.
- New Sales. Simplified.
The easiest way to formulate effective questions is to review the client issues section of your power statement (problems solved, pains removed, opportunities captured, results achieved).
- New Sales. Simplified.
The deepest and most successful client relationships result when there’s mutual trust and personal commitment between buyer and seller.
Isn’t that the type of long-term partnership we desire?
- New Sales. Simplified.
The old adage says that people buy from people they like. I couldn’t agree more, and there’s no better way to earn people’s affection than to help them get what they want.
- New Sales. Simplified.
No matter what you sell, there are dream prospects out there. If you're committed and stay in their face, you'll be surprised how easy it is. Really.
- The Ultimate Sales Machine